Hussein Choker
San Diego,CA
Summary
Highly skilled in Amazon PPC, DSP, Walmart, Target, Criteo, and full-funnel marketing strategies. Proven track record of driving significant revenue growth and NTB sales. Proficient in managing large ad budgets, developing and executing high-performance ad strategies, and optimizing campaigns across major retail channels such as Amazon, Walmart, and Target. Experienced in client relationship management, leading regular calls, and developing marketing strategies from the ground up to deliver measurable results. Leveraging advanced tools like Helium 10, Analytic Index, AMC, and more for data-driven decision-making and competitive analysis. Expert at planning for major events like Black Friday, Cyber Monday, Prime Day, and Christmas. Skilled in utilizing cold lead-up strategies to increase top-of-funnel awareness, ATC volume, and building remarketing audiences. Excels at creating campaigns to capture sales from heightened shopper activity before, during, and after these events.
Overview
6
6
years of professional experience
Work History
Global Amazon Account Manager
Tetra Unity
03.2024 - Current
- Oversaw advertising strategy across seven Amazon marketplaces, leading to a 600% increase in monthly sales in Germany and sustained growth with 900 monthly units sold, achieving consistent sales of $135,000/month in revenue over 5 months
- Boosted global sales revenue from $1.1 million to $3.5 million, achieving multi-market scalability and long-term sales growth
- Developed and delivered comprehensive training for internal ad management teams, resulting in proficiency from entry-level to advanced in Amazon and Walmart ad strategies
- Guided Trulean from zero ad experience to crafting effective, data-driven ad strategies independently, creating sustainable in-house ad management capabilities
- Increased product sales by optimizing Amazon listings with keyword research and market analysis.
- Monitored account health to maintain good standing with Amazon, leading to improved seller metrics.
- Managed inventory levels to ensure stock availability and minimized storage fees.
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
- Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
- Streamlined internal processes for better efficiency in account management tasks.
- Spearheaded coordination of cross-functional teams for delivering customized solutions that met client needs.
- Pursued continuous learning and professional development to stay current with industry trends, tools, and best practices, ultimately contributing to the ongoing growth of the Amazon FBA business.
Account Manager
Channel Bakers
06.2020 - 02.2024
- Developed and executed full-funnel advertising strategy using Amazon PPC and DSP, driving a 350%+ increase in total sales YoY and 200% increase in NTB sales, while improving RoAS from 12 to 16
- Boosted monthly DPVs and achieved the highest monthly sales record in Speedo's Amazon history, 5X higher than previous records
- Secured a $2.5 million increase in annual Amazon ad budget, growing from $2 million to $4.5 million due to consistently high performance and results
- Managed multi-platform ad campaigns across Amazon, Walmart, and Target (via Criteo), achieving a 45% YoY increase in total monthly sales on Amazon, and a 150% sales increase on Walmart, with 90% growth on Target
- Spearheaded Amazon PPC and DSP strategies, from media planning to execution, leading to a 200% YoY increase in total monthly sales and a 40% increase in NTB sales
- Designed and implemented a custom organic keyword ranking tracker, driving high-intent keywords to the first page and achieving record-breaking monthly sales and RoAS during Prime Day
- Increased RoAS across all marketplaces while driving profitable growth and sales volume in the U.S market
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Tracked performance metrics and utilized analytics tools like Helium 10, Analytic Index, and AMC to make data-driven decisions for continuous improvement in business operations and ad strategies.
- Optimized product listings for search engines to increase visibility and drive traffic to listings.
Education
BBA - International Business
San Diego State University
San Diego, CA07-2018
Skills
- Budget Management
- Client Relations & Strategy
- Amazon PPC
- Walmart PPC
- Amazon DSP
- Target PPC
- Criteo
- Amazon SEO
- Full-funnel Strategy
- Large Ad Budget Management
- Helium 10
- AMC
- Analytic Index
- Communication skills
- Microsoft Excel
- Client relations
- Cross-functional collaboration
- Strategic account planning
- Amazon analytics
- Listing optimization
- Keyword research
- Amazon brand registry
- Promotions management
- Inventory management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
RemoteLanguages
English
Native or Bilingual
Arabic
Native or Bilingual
Timeline
Global Amazon Account Manager
Tetra Unity
03.2024 - Current
Account Manager
Channel Bakers
06.2020 - 02.2024
BBA - International Business
San Diego State University
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