Hussein Gouda
Doha
Summary
Creative Designer / Art Director with over 20 years of expertise in Branding & Visual Identity Design, Creative Direction, and Design Strategy, delivering innovative, results-driven solutions across industries such as energy, culture, and technology. Specializes in creating cohesive brand identities, impactful campaigns, and user-centric designs that inspire engagement and drive measurable success.
Extensive leadership experience includes guiding cross-functional teams to develop high-impact creative solutions for global brands like FIFA and Shell Qatar, ensuring alignment with strategic objectives. Core competencies encompass Logo Design, Packaging Design, Event & Exhibition Design, Art Direction, and Campaign Development, with a strong focus on Key Visual Crafting and visual storytelling.
Known for exceptional team collaboration, adaptability to changing project needs, and a commitment to delivering high-quality outcomes. Expertise spans brand development, creative strategy, and crafting campaigns that resonate across diverse platforms. Proficient in Adobe Creative Suite and fluent in leveraging current design trends to keep creative output cutting-edge and competitive.
Passionate about fostering creativity, mentoring teams, and building meaningful connections to elevate brands. A strategic thinker and problem solver, delivering exceptional results by blending innovation, precision, and industry expertise. Optimized for ATS and SEO, ensuring visibility and relevance in a competitive job market.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Sr. Art Director | Head of Brand Design
Sixty Degrees
02.2021 - Current
- Specialized in branding and high-level campaigns, leading the development of cohesive brand identities, UI/UX design, and visual strategies for prestigious clients
- Played a key role in winning major pitches, including FIFA World Cup Qatar 2022, FIFA Arab Cup 2021, FIFA Asian Cup 2023, Ooredoo Qatar, Zain Kuwait, Msheireb Properties, and Qatar Museums
- Directed cross-functional teams to deliver innovative design solutions, ensuring quality, consistency, and alignment with business objectives
- Designed user-centric UI/UX solutions, enhancing digital experiences while maintaining brand alignment and optimizing user engagement
- Built strong relationships with clients and stakeholders, presenting creative concepts and strategies tailored to their business goals, ensuring satisfaction and project success
- Facilitated seamless collaboration between clients and teams, contributing to successful outcomes and long-term partnerships
- Mentored and managed design teams across onsite locations in Qatar and remote teams in Lebanon and Kuwait, fostering creativity, professional growth, and ensuring consistent delivery of high-quality, innovative designs across all projects
- Worked effectively in fast-paced environments.
- Led brainstorming sessions to generate innovative ideas for advertising campaigns, fostering a creative and collaborative work environment.
- Balanced artistic vision with business objectives by integrating data-driven insights into the creative process.
- Core Expertise: Branding | High-Level Campaigns | Pitch Development | UI/UX Design | Client Collaboration | Creative Leadership
Creative Group Head
Dallah Advertising Agency
09.2019 - 01.2021
- Led creative teams in developing high-impact campaigns, branding projects, and UI/UX design solutions, ensuring seamless user experiences across digital platforms
- Conceptualized and executed event creative themes, including event branding, experiential design, and marketing strategies, for notable clients such as Shell Qatar, North Oil Company, and Qatar Museums, delivering immersive and impactful experiences
- Managed concept creation, art direction, and execution for major clients across industries such as energy, culture, education, and government, delivering innovative designs that aligned with strategic objectives
- Directed cross-platform projects, including print, digital, event collateral, and experiential campaigns, ensuring quality and consistency across all deliverables
- Collaborated with clients and stakeholders to translate business goals into creative strategies, enhancing brand visibility, engagement, and user satisfaction
- Mentored and guided designers, fostering creativity and professional growth while maintaining high standards across all projects
- Core Expertise: Branding | Campaign Strategy | UI/UX Design | Event Branding & Experiential Design | Art Direction | Digital & Print Media | Team Leadership
Creative / Senior Art Director
Dallah Advertising Agency
04.2015 - 09.2019
- Led branding and advertising for Shell Qatar, ensuring alignment with global guidelines and achieving KPIs
- Developed creative concepts and campaigns for high-profile clients across industries including energy, transportation, culture, and education, such as Emir Cup 2016/2017, Mwani Branding, Qatar Museums, and HBKU
- Directed projects across digital, print, and event platforms, ensuring brand consistency and audience engagement
- Supervised and mentored designers, fostering creativity and delivering high-quality results
- Collaborated with cross-functional teams to translate business goals into impactful creative strategies
- Oversaw end-to-end production, delivering innovative branding and advertising solutions on time and to specification
- Presented campaign concepts persuasively to key stakeholders, securing approval for implementation.
- Streamlined design processes for increased efficiency, resulting in faster project turnaround times and reduced costs.
- Core Expertise: Branding | Advertising Campaigns | Creative Strategy | Digital & Print Media | Event Branding | Team Leadership | Energy & Culture Industries
Branding / Advertising Manager
a-part | Bosch Egypt
01.2014 - 03.2015
- Managed branding and advertising for Bosch, Bosch-Car-Service, Zexel, Valeo, and other automotive brands across radio, TV, print, digital, and outdoor media
- Planned and executed marketing campaigns to promote products and service centers, collaborating with agencies, production houses, and sales teams
- Directed hiring, negotiated contracts, and oversaw daily operations for advertising and marketing staff
- Evaluated marketing materials to ensure alignment with brand identity and campaign objectives
- Worked on budgets, media planning, and strategies to drive successful campaigns
- Core Expertise: Branding | Advertising Campaigns | Marketing Strategy | Media Planning | Automotive Industry Marketing
Creative Director
SCOPE Communications & Advertising
04.2013 - 12.2013
- Led creative projects for pharmaceutical clients, including GSK, Pfizer, Sanofi, Novartis, AstraZeneca, and Roche, delivering impactful campaigns
- Developed and executed concepts, strategies, and copy for targeted campaigns, ensuring alignment with client objectives
- Directed and motivated team of art directors, copywriters, and production artists, driving creative excellence and project success
- Collaborated with account teams to tailor campaigns to client needs, managing freelancers and external services to ensure high-quality results
- Reviewed and approved all creative content, providing feedback to enhance performance and achieve business goals
- Core Expertise: Pharmaceutical Campaigns | Creative Leadership | Branding | Copywriting | Team Management
Founder & Creative Head
Brandkitchen
10.2008 - 03.2013
- Directed creative campaigns across real estate, pharmaceutical, and corporate industries, overseeing concept development, copywriting, and execution
- Led pitches and secured high-value projects, growing agency revenue and expanding client portfolios
- Managed and motivated creative teams, freelancers, and suppliers to deliver impactful advertising and marketing solutions
- Built strong client relationships, translating requirements into successful branding and marketing campaigns
- Core Expertise: Creative Direction | Campaign Strategy | Real Estate Marketing | Branding | Client Relations | Team Leadership
Creative / Art Director
Crinel
05.2007 - 09.2008
- Design marketing materials and campaigns for clients across telecommunications, real estate, and corporate sectors, including Vodafone, Orascom, and others, ensuring impactful branding and advertising
- Develop visual concepts for ads and publications, aligning with diverse client objectives and industry standards
- Oversee production processes, ensuring quality and consistency from concept to completion
- Core Expertise: Branding | Advertising Campaigns | Visual Communication | Telecommunications & Real Estate Marketing
Art Director
Tectonica Studio
06.2006 - 05.2007
- Focuses on packaging design for food products and retail snacks, creating visually compelling designs for marketing and branding campaigns
- Develops and approves concepts, artwork, and layouts to ensure high-quality, consistent, and client-focused outcomes
- Oversees production processes, collaborating with creative teams to deliver innovative and market-ready packaging solutions
- Core Expertise: Packaging Design | Branding | Marketing Campaigns | Food & Retail Industry Design
Senior Graphic Designer
Tectonica Studio
01.2005 - 05.2006
- Work closely with assigned Art-Director and Traffic manager to prioritize project queues, while managing multiple projects with overlapping deadlines
- Design and coordinate execution of print and digital projects, which include: presentations, marketing collateral, recruiting materials, e-blast graphics, cards and invitations, intranet graphics, summary annual reports / sustainability reports, web banners, logos, posters, signage and templates
- Proactively brainstorms, including mocking up design ideas and presenting ideas to internal staff
- Produce accurate and high-quality graphic design work within the brief's deadlines
- Design FMCG Packaging designs
- Develop and maintain organized archive of all creative projects
- Collaborate with creative team
- Attend brain-storming sessions and meetings as assigned
Graphic Designer
Maadi Guides Magazine
03.2003 - 12.2004
Junior Graphic Designer
NOP (National Offset Press)
01.2000 - 02.2003
Education
Bachelor - Advertising
Faculty of Applied Arts
Cairo, Egypt01.2005
Skills
- Creative / Art Direction & Design
- Strategy
- Campaign Development & Key Visual Crafting
- UI/UX Design for Digital Experiences
- Social media content
- Print design
- Deadline management
- Visual storytelling
Languages
Arabic
Native language
English
Proficient
C2
Arabic
Proficient
C2
Certification
Ultimate Branding for Senior Creatives
Future London Academy
January 2024
by ex-Wolff Olins and Design Studio Experts
- Developing a strong brand strategy, story and visual identity.
Timeline
Sr. Art Director | Head of Brand Design
Sixty Degrees
02.2021 - Current
Creative Group Head
Dallah Advertising Agency
09.2019 - 01.2021
Creative / Senior Art Director
Dallah Advertising Agency
04.2015 - 09.2019
Branding / Advertising Manager
a-part | Bosch Egypt
01.2014 - 03.2015
Creative Director
SCOPE Communications & Advertising
04.2013 - 12.2013
Founder & Creative Head
Brandkitchen
10.2008 - 03.2013
Creative / Art Director
Crinel
05.2007 - 09.2008
Art Director
Tectonica Studio
06.2006 - 05.2007
Senior Graphic Designer
Tectonica Studio
01.2005 - 05.2006
Graphic Designer
Maadi Guides Magazine
03.2003 - 12.2004
Junior Graphic Designer
NOP (National Offset Press)
01.2000 - 02.2003
Ultimate Branding for Senior Creatives
Future London Academy
January 2024
by ex-Wolff Olins and Design Studio Experts
- Developing a strong brand strategy, story and visual identity.
Bachelor - Advertising
Faculty of Applied Arts
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