Hussein Ramadan

• Driving the strategic marketing direction and proposition in the local market and driving achievement of business performance metrics.
• Building & developing the Marketing Fund plans annually & quarterly and optimize it in alignment with vendors and shareholders plans/objectives (such as: Cisco, HPE, Microsoft, Oracle, IBM, Netapp, Autodesk, Intel, SanDisk, Lenovo, HP...etc)
• Managing and reporting MDF and CDF: the Marketing budget and Fund status (End customers Marketing Fund – Channels Marketing Development Fund)
• Drive creation and execution of local insights-driven programs; ie, segment plans, social media management, PR programs and test-and-learn projects.
• Launching Lead Generation Campaigns: to enhance sales and generate BANT qualified Leads and nurture it to become mature opportunities.
• Build incentive and Loyalty Programs and managing the launching and execution to enhance sales and enrich the pipeline with new opportunities.
• Direct Engagement: Supporting the sales teams with direct engagement activities with channel and end customers like events and seminars.
• Providing inputs to the strategic programs, championing the needs of the local market and consumers.
• Localizing and adapting the regional strategic programs to suit the local needs.
• Proactively evaluate and understand market needs via products and services offered, ensuring that the offerings are competitive and ahead of industry requirements, allowing to provide outstanding service resulting in customer loyalty
• Ensure smooth teamwork between local teams, regional counterparts and inter-unit partners, creating a culture of collaboration and excellence in the process.
• Managed team of employees, overseeing hiring, training and professional growth of employees & infusing in them the values and culture of the company.

• Marketing Strategic Planning.
• Managing and reporting the Marketing Fund (End customers – Channels)
• Reinforce sales team go to market strategy with Lead Generations Campaign.
• Launching Telemarketing Campaigns using different tools and channels to reach the right target of customers (Product Launching – Promos – Demands Generation) Deal, negotiate with benefits providers.

• Launch and design the new identity of Riyadh House and manage all the advertisement campaigns of major brands for office equipment, such as: Microsoft, Oracle, IBM, Lenovo, Kyocera, Konica Minolta, HP, Hitachi, Dell. And furniture brands such as: Artemobilia, Dazato, and Steelcase.
• Organize Roadshows, print and interior design advertising, collaterals and showrooms stands.
• Organize Festivals & Exhibitions.
• Choose the appropriate means of marketing campaigns (Newspapers, TV, radio, road advertising, etc ...)
• Prepare the yearly advertising plan, and disturb the budget on quarterly basis according to the plan.
• Organize press conferences and sponsoring many festivals, such as: King Abdulaziz horse race Cup, Saudi football league.
• Organize JADIDUNA (What’s new) festival, 2004 through 2009 by designing brochures and calendars of events, supervising the implementation of decorations, organization of the exhibition booths. (What's new) is a festival built over an area of 4000 m2
• Organize the Golden jubilee celebration: prepare a Panorama of 60m length and 3m height. By the testimony of all Saudi newspaper, the Panorama considered as a great museum.
• Work to reduce the advertising costs which reflect a positive increase in marketing activities for less.
• Enabling the sales representative in 27 branches along Saudi cities to be aligned with the latest marketing strategy
• Comparisons, week and strong points with the products.

[Part Time Job]

• Fully own, plan & execute the regional launch of Asus in the Saudi market
• Launch of advertising Campaign of several products of Asus.
• Design many Ads and brochure of Asus models.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Utilized market trends and target audience statistics to effectively and appropriately market Asus products.
• Executed optimal sales strategies to achieve commercial goals for target market.
• Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
• Created Asus brand local messaging, collateral materials, customer events, promotional strategies and product commercialization.
• Collaborated with media to encourage company and product coverage and promote brand mission and values.
• Organized press conferences & releases