Huy Pham
Westminster,CA
Summary
Result-driven marketing professional skilled in crafting optimized campaigns and leading successful product launches, promotions and activations. Well-versed in SEO content creation, social media audience engagement and creative product marketing.
Portfolio: https://shorturl.at/o3ulF
Overview
11
11
years of professional experience
Work History
Digital Marketing Specialist
Custom Building Products
06.2016 - Current
- Managed and created all website and social media related content
- Oversaw and assisted in a complete website redesign and app development including learning a new CMS system
- Created and maintained all paid campaigns for social media (Facebook, Instagram, Twitter, Youtube and LinkedIn)
- Grew Facebook from 18k followers to over 100k, Instagram from 0 to 7k, Twitter from 300 to 7.5k during tenure and also created an influencer program generating thousands of additional views
- Increased organic traffic 19% year over year by creating engaging content and optimizing webpages
- Coordinated with Technical Services team to ensure that all content was accurate and updated
- Reported metrics and key data using Google Analytics among other reporting tools
Marketing Director
Dynamic Fitness Solutions
01.2014 - 05.2016
- Managed all tasks related to advertising and marketing and served as webmaster for company website
- Developed and executed marketing plans optimized for highest ROI within allowable budget
- Responsible for all SEO tasks including keyword research, content creation, backlink building and optimizing existing content
- Ranked website in top five for three highest traffic keywords in the industry and increased company revenue by eight-fold since taking over as sole lead generator
- Created and maintained Google Adwords campaigns including researching keywords and writing text ads
- Maintained all social media accounts including Facebook, Twitter, Instagram, Pinterest and Google+
- Wrote and maintained advertisements for Craigslist, Backpage, Ebay, Amazon
Education
Bachelor of Arts - Communication
University of California, Santa Barbara
Santa Barbara, CA07.2013
Skills
- Paid Media: AdWords, Meta Business Suite
- CMS: Umbraco, WordPress, Squarespace, custom
- Microsoft Dynamics
- Adobe Creative Suite
- Microsoft Office Suite
- SEO/SEM
- Social Media: Facebook, X (Twitter), TikTok, Instagram, LinkedIn, YouTube, Hootsuite
- New Website Launches
- Branding and Rebranding
- Google Analytics
Timeline
Digital Marketing Specialist
Custom Building Products
06.2016 - Current
Marketing Director
Dynamic Fitness Solutions
01.2014 - 05.2016
Bachelor of Arts - Communication
University of California, Santa Barbara
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