HYDEA J. COLLINS
Albany,GA
Summary
Enthusiastic, creative, and innovative marketing professional with 10 years of experience who excels in creating effective marketing and PR strategies using online channels to achieve a stronger digital presence and to increase market share. Worked with both Fortune 500 companies and small businesses to oversee multifaceted marketing programs and devise innovative communications strategies to elevate brand profiles. Able to manage a high volume of work, with advanced interpersonal skills able to tailor communication to all levels of an organization.
Overview
8
8
years of professional experience
Work History
Communications Specialist
Dougherty County School System
05.2021 - Current
- Ensure the district's website, school websites, and employee intranet provide a consistent, branded user experience with current, accurate, and engaging content
- Maintain the school system’s websites and perform updates in compliance with the Americans with Disabilities Act (ADA)
- Ensure functionality and efficiency of all websites
- Implement, manage, and monitor Google Analytics for all websites to make changes as needed and provide monthly reports
- Responsible for testing websites across browsers, operating systems, and devices
- Maintain website Staff Directory
- Direct or respond to contact us emails and Open Records Requests
- Manage and create online forms
- Serve as key contact for website vendor and oversee website development, design and/or support issues
- Manage staff requests for website updates
- Collaborate with Communication Team to create and maintain web content on the district’s websites
- Adhere to accepted guidelines and standards for accessibility, usability, and security requirements
- Manage the district’s SharePoint intranet site, photo library, and content; Support and train staff as needed
- Assist ITS team with testing and implementation of custom web-based business integrations as needed
- Manage district social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, Nextdoor) and lead consideration of other platforms
- Develop content strategy and timely campaigns to support district initiatives, including design, messaging, posting/scheduling, and metrics to track campaign success
- Manage all DCSS district social media accounts including posting new content on a regular basis, cultivating community conversations and engagement, and responding to comments
- Provide support of school-level social media accounts and training as needed
- Monitor school social media accounts for stories to share and advise on any concerns that may arise
- Improve engagement with various audiences through social media and elevate the awareness and perception of DCSS
- Management of advertising on social media platforms as needed (budget, schedule, results)
- Online Directory Management and Reputation support
- Creation of posters, invitations, brochures, flyers, etc
- Lead and manage the district’s mobile app if/when one is added as a communication channel
- Manage monthly communication reports for Board of Education meetings
- Create Superintendent Recognition certificates for monthly Board of Education meetings
- Manage Digital Signage at BCSS Facilities
- Provide support for the Communications Team during the planning and execution of district events and special projects
- Demonstrate prompt and regular attendance and the ability to adapt to an extended / flexible work schedule
- Possess and maintain valid and appropriate license, certificate and/or credentials as may be required for this position
- Follow work scheduling and attendance requirements in a regular, predictable, and punctual manner
- Participate in professional development/training classes and conferences designed to enhance knowledge, as determined by supervisor
- Review current development, literature and technical sources of information related to job responsibility
- Ensure adherence to good safety procedures
- Follow federal and state laws, as well as School Board policies and administrative directives
- Perform other duties, as assigned.
Marketing Coordinator
AUGUSTA UNIVERSITY
10.2019 - 05.2021
- Route external requests and executing recurring production and development projects
- Establish and maintain a cooperative relationship with clients to full fill their needs
- Organize the onboarding of new physician announcements
- Prepare marketing and advertising strategies, plans, and objectives
- Arrange public appearances and graphics to increase awareness and promote goodwill
- Plan and organize promotional presentations; and updating calendars
- Manage all social media by plan daily content including graphics, videos and photography; and respond to follower’s requests and questions.
Office Associate
AUGUSTA UNIVERSITY
01.2019 - 10.2019
- Prepared and reviewed the daily administrative operations reports of the office and schedules to ensure accuracy and efficiency
- Provided budget support by maintaining accounts, supply budget, grants, contracts, alumni foundation
- Analyzed internal processes to chart procedural and policy changes to improve operations and division function
- Directed travel and candidate interview itineraries for the division’s recruitment process
- Coordinated meetings for division chief, faculty & staff while maintaining group/individual faculty calendars
Multimedia Coordinator
ELIM BAPTIST CHURCH
02.2017 - 09.2019
- Increased the church corporate image and identity in the community by creating digital marketing assets such as commercials, advertisements, web, and social media content
- Lead a Multimedia team to achieve objectives and complete projects
- Researched media and technology opportunities to ensure innovation displayed by the Multimedia team
- Developed media relations strategy to gain placement in digital, broadcast, print and OOH media, also, secure new business opportunities.
Associate Producer
GRAY TELEVISION
08.2017 - 07.2018
- Collaborated with producers to develop film and TV programming and formats, which included writing and creating content for television, social media outlets
- Reviewed rundowns, visual elements such as full screen graphics, content, accuracy and effectively timing live newscasts
- Assigned and kept track of crews in the field while responding to requests
- Communicated between multiple departments to execute time sensitive decisions
Production Assistant
WACG 90.7FM / GPB AUGUSTA
05.2017 - 12.2017
- Assisted the production team with stories research including finding sources and background material
- Requested File public records; and collected and analyzed data
- Locate archival tape and pull tape from events and interviews.
Student Asst
AUGUSTA UNIVERSITY
08.2015 - 08.2017
- To VP for Enrollment & Student Affairs, Helped with the vice president’s initiatives for the division as well as turning concepts and ideas into real business practices
- Researched and wrote reports, responded to executive requests for information, and aided in various practical aspects of the business.
Education
BA - Communication
AUGUSTA UNIVERSITY
Augusta, GA2017
Skills
- Technical Skills:
- Google Analytics, Adobe creative, Microsoft Office, Adobe Captivate, Youtube, Graphic Design, Social Media Campaigns
- Social Media Management
- Media Relations
- Interpersonal Skills
- Video Production
- Marketing
Timeline
Communications Specialist
Dougherty County School System
05.2021 - Current
Marketing Coordinator
AUGUSTA UNIVERSITY
10.2019 - 05.2021
Office Associate
AUGUSTA UNIVERSITY
01.2019 - 10.2019
Associate Producer
GRAY TELEVISION
08.2017 - 07.2018
Production Assistant
WACG 90.7FM / GPB AUGUSTA
05.2017 - 12.2017
Multimedia Coordinator
ELIM BAPTIST CHURCH
02.2017 - 09.2019
Student Asst
AUGUSTA UNIVERSITY
08.2015 - 08.2017
BA - Communication
AUGUSTA UNIVERSITY
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