Ian Critser
Portland,OR
Summary
Strategic sales and creative leader with 6+ years of experience in premium golf apparel, bags, and accessories. Proven track record in territory growth, new account acquisition, custom design-led solutions, tournament/corporate gifting, and building long-term relationships with clubs, resorts, retailers, and high-net-worth clients. Strong presenter at trade shows and client-facing events.
Overview
11
11
years of professional experience
Work History
Account Executive, Pacific Northwest
Summit Golf Brands
11.2024 - 10.2025
- Managed all orders and relationships for B. Draddy, Zero Restriction, and Fairway & Greene across Oregon, Washington, and Idaho.
- Opened and developed nine new regional accounts that had not previously purchased from Summit Golf Brands.
- Represented brands at trade shows: scheduled pre-book appointments, presented seasonal lines, and secured new business leads.
- Built and sustained relationships with country clubs, golf clubs, corporate accounts, and major resorts, including Bandon Dunes and Chambers Bay.
- Collaborated with retail directors, buyers, merchandisers, and assistant golf professionals to optimize assortment and merchandising.
VP, Sales & Creative
MacKenzie Golf Bags & Fore Ewe Headcovers
07.2021 - 09.2024
- Top revenue producer: generated approximately $440K (2022) and $500K (2023).
- Managed end-to-end sales and creative process for wholesale, green-grass, and retail clients—providing one-on-one design consultations, custom production oversight, and after-sale support.
- Expanded tournament and corporate gifting programs; placed products in 30+ outings and events over two years.
- Cultivated relationships with premier golf/country clubs, international clients, private clients, and retail partners, increasing repeat business and referrals.
- Provided creative direction for product design and brand identity; assumed primary customer-facing responsibilities for Fore Ewe during a team transition.
Sales & Creative Support
MacKenzie Golf Bags
08.2019 - 07.2021
- Supported retail and wholesale customers through design and order fulfillment for golf bags and accessories.
- Managed packaging, shipping, and customer service operations; served as primary shop phone and general customer support contact.
- Processed both stock and bespoke orders for domestic and international clients.
Digital Marketing Associate
LINKS Magazine
01.2018 - 08.2019
- Created and QA-tested email marketing content (weekly newsletter and sponsored campaigns).
- Managed daily social media strategy and engagement to grow audience and brand voice.
- Adapted print magazine features for web publication and co-launched/co-hosted the LINKS Golf Podcast.
- Authored editorial content for web and print.
Summer Retail Sales Intern / Summer Retail Sales Staff
Pinehurst Resort
06.2014 - 08.2016
- Customer service, product demonstrations, merchandising, tournament packaging, corporate selling, and retail operations.
Special Events Packager / Dropship Specialist
Peter Millar
06.2014 - 08.2016
- Event logistics, packaging, and order fulfillment.
Education
B.S. - Marketing, Minors in Entrepreneurship & Management
University of Mississippi
Oxford, MS12.2017
Skills
- New account acquisition & territory development
- Wholesale & green-grass sales
- Custom product design consultation (bags & headcovers)
- Key account management (clubs, resorts, corporate)
- Trade show & showroom presentation
- Tournament & event sales / corporate gifting
- Client retention & relationship building
- Order management, fulfillment & customer service
INTERESTS
Golf, skiing, travel, guitar, live music, writing, craft cocktails & breweries, Carolina Hurricanes and Ole Miss Rebels
SELECT ACHIEVEMENTS & METRICS
- Top revenue producer for MacKenzie/Fore Ewe (2022, 2023) — drove ~$940K combined sales across two years.
- Opened 9 new accounts for Summit Golf Brands within a single Pacific Northwest territory (2024–2025).
- Secured product placement in 30+ tournaments/outings through expanded gifting programs.
Timeline
Account Executive, Pacific Northwest
Summit Golf Brands
11.2024 - 10.2025
VP, Sales & Creative
MacKenzie Golf Bags & Fore Ewe Headcovers
07.2021 - 09.2024
Sales & Creative Support
MacKenzie Golf Bags
08.2019 - 07.2021
Digital Marketing Associate
LINKS Magazine
01.2018 - 08.2019
Summer Retail Sales Intern / Summer Retail Sales Staff
Pinehurst Resort
06.2014 - 08.2016
Special Events Packager / Dropship Specialist
Peter Millar
06.2014 - 08.2016
B.S. - Marketing, Minors in Entrepreneurship & Management
University of Mississippi