IAN FORD

Company Overview: Hedley & Bennett is an LA-based culinary lifestyle brand specializing in premium products for some of the world's best chefs, restaurants, home cooks, and makers.

• Built from scratch a high-performing sales team, including five direct reports and independent 1099 representatives/groups, to attain significant market expansion.
• Shifted focus from inbound sales to a team of hunters.
• Established lasting relationships with key retail partners, including Ace Hardware, Macy's, and Nordstrom.
• Enhanced monthly sales pipeline to achieve a significant increase from $500K to $2.5M.
• Formulated innovative strategies to exceed 2022 sales goals by 5%, 2023 by 7%, and 2024 by 3%
• Structured and recruited a team to penetrate wholesale, retail, and promotional products markets.
• Enhanced distribution network and elevated overall sales by 25% via the creation of a self-sufficient team of 1099 representatives targeting mom-and-pop stores.
• Developed strategic alliances with stadium and arena culinary teams.

Company Overview: High Caliber Line offers a variety of unique promotional products perfect to meet your marketing and promotional need.

• Guided a sales team of 10, shifting from passive inbound to proactive outbound methods to exceed targets.
• Elevated client relationships by leading efforts to build interactions that exceeded single transactions.
• Adopted a customer-centric sales strategy to boost total sales.
• Doubled monthly sales pipeline from $750K to $1.5M by implementing strategic initiatives.
• Restructured complete sales operations, boosting gross margins from 48% to 65% within eight months.
• Created metrics system to evaluate success for increased performance and retention.

Company Overview: Pollen is a technology company that aims to build, curate, and deliver the best experiences worldwide. It leverages a data-driven, customer-led mindset and a network of global partners

• Directed the sales team in shifting from a primarily inside sales model, focused on college students, to targeting a broader demographic, including recent college graduates with higher disposable incomes.
• Enhanced company growth by identifying new markets despite pandemic challenges.
• Optimized business operations, steering team of 25 through transitional phase.
• Boosted customer re-engagement by 45% through effective relationship development.
• Conducted monthly sales workshops to boost team efficiency and nurture ongoing professional development.
• Achieved a 30% rise in sales and a 10% boost in conversion rates by conducting competitive analysis, integrating multi-touchpoint selling techniques, refining outreach strategies.

Company Overview: A leading global provider of essential components and solutions, focusing on manufacturing and distributing plastic injection molded, vinyl dip molded, and metal items.

• Directed six-member team with effective upselling and cross-selling tactics to achieve higher sales and enhanced client contentment.
• Conducted workshops focused on sales techniques to drive revenue growth.
• Achieved $500K in revenue within six months and expanded market share by drafting targeted sales plans.
• Improved the team's win rate from 34% to 40% by guiding teams in negotiating and closing.
• Realized a 10% growth in upselling and a 12% in cross-selling by offering pricing incentives for bulk purchases.
• Built an $8M sales pipeline with a 30% close rate through continuous revenue streams by engaging internal stakeholders at all levels.

• Crafted and executed business improvement plans to propel revenue generation and organizational growth.
• Collaborated with the senior leadership team and assisted in optimizing global manufacturing, sales, and accounting operations.
• Pioneered strategic sales and business development initiatives to drive the team's success and accomplish long-term goals.
• Generated substantial business success by proactively seeking and capitalizing on untapped market possibilities.
• Analyzed global business activities across multiple functions by participating in the exclusive Graduate Development Program.