Summary
Overview
Work History
Education
Skills
Timeline
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Ian Gerstl

Austin

Summary

Dynamic professional with a proven track record at Confluent, excelling in content strategy and campaign collaboration, and client relationship management. Spearheaded projects that drove a $3.3M pipeline growth and enhanced user journey analytics, showcasing exceptional planning and cross-functional communication. Achieved a 33% revenue increase in project management, underscoring a strong blend of analytical and interpersonal skills.

Overview

7
7
years of professional experience

Work History

Content Operations Specialist

Confluent
07.2022 - 06.2024
  • Campaign Collaboration: Partnered with campaign teams to strategically plan and execute content across Brand, Land, and Expand campaigns.
  • Content Publication: Oversaw the publication calendar for launching blogs, downloadable resources, and new webpages, ensuring timely and coordinated content releases
  • Resource Allocation: Directed the allocation of assignments for internal content writers and creators, optimizing team productivity and output.
  • Budget Oversight: Managed the content team's quarterly budget, ensuring efficient use of resources and alignment with strategic goals.
  • Contractor Coordination: Sourced, negotiated contracts, and wrote Statements of Work (SOWs) for a team of contingent contractors, maintaining high standards of work and cost-efficiency.
  • Analytics Leadership: Designed and led a team of developers to create and implement the User Journey Analytics Tableau dashboard. This tool captured comprehensive metrics on audience personas from initial webpage visit to conversion or journey closure, significantly enhancing our ability to understand and optimize the user journey.

User Success

Confluent
03.2021 - 06.2022
  • Generated $3.3M in pipeline growth in FY21; closed/won deals totaling $775K.
  • Led AMER Inbound team to highest net new Confluent Cloud sign-ups in FY22 Q1.
  • Developed and delivered enablement sessions on cold calling, discovery, AE relations, and outbounding greenfield accounts

Account Manager

Nice People
10.2020 - 03.2021
  • Prepared SOWs detailing project scopes, timelines, and budgets.
  • Managed diverse projects, ensuring role clarity, progress reporting, and positive outcomes for partners and C-level stakeholders.
  • Generated and closed $130K in new opportunities in FY20 Q4 through proposals and presentations.

Account Manager

Studio MPLS
07.2017 - 10.2020
  • Scoped, scheduled, and budgeted creative projects for over 40 brands.
  • Adjusted plans for dynamic targets and staffing, increasing project revenue by 33% in FY20 Q2.
  • Monitored budgets to prevent over-delivery and managed project time effectively.
  • Liaised with clients to achieve goals for brands like Facebook, Chick-fil-A, Panda Express, General Mills, and Brown-Forman.

Education

Liberal Arts And General Studies

Bethlehem College & Seminary
Minneapolis, MN

Skills

Planning and coordination

Cross-Functional Communication

Project Management

Sales Growth and Pipeline Management

Content Strategy and Campaign Collaboration

Content Publication Management

Resource Allocation

Budget Management

Contingent Worker Coordination

Analytics Tooling & Reporting

Client Relationship Management

Proposal and SOW Preparation

Timeline

Content Operations Specialist

Confluent
07.2022 - 06.2024

User Success

Confluent
03.2021 - 06.2022

Account Manager

Nice People
10.2020 - 03.2021

Account Manager

Studio MPLS
07.2017 - 10.2020

Liberal Arts And General Studies

Bethlehem College & Seminary

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Ian Gerstl