Ian Luker
Faribault,MN
Summary
Certified project management and strategic marketing professional with twenty years of experience in market growth and business development. Consistently led number one market in the nation. Fifteen plus years experience with RJ Reynolds, British American Tobacco, Marlboro, Formula One, South by Southwest, NASCAR, Diageo, and Austin City Limits (ACL) among other major companies. Holistic approach in market data analytics, and creative and consistent growth strategies. Industry expert in vendor and stakeholder capacity building, and program development.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Director of Marketing and Business Development
LyonShare Consulting
09.2023 - Current
- Currently working in market development and growth consulting role with a bio-tech company (name available upon request) specializing in wound closure technologies
- Developing ground-up growth frameworks as well as predictative scaling models to develop new markets and grow existing market base in preparation for a new biomed post-surgical wound care technology launch
- Routinely work directly with C-suite directors and stakeholders to ensure mission success and clarify goals and strategy.
Economic Development Coordinator
City Of Faribault
04.2023 - 09.2023
- Managed economic development projects, and advised growth iniatives
- Collaborated cross-functionally with city government, grants planning and other teams to secure partnerships and achieve mutual goals
- Coordinated grant proposal submissions for review, and advised on funding of proposals.
Market Manager
MKTG - Client RJ Reynolds
01.2015 - 10.2020
- Market Development Manager for large international marketing agency working on national campains for multiple major tocacco and liqour brands
- Implemented market and program growth, and utilized business development strategies to consistently result in the top performing market in the nation
- Hired, managed in-market staff and managers and secured over 400 vendor relationships
- Managed multi-million dollar budget
- Evaluated processes and utilized key data metrics to adjust market strategy according to goals and outcomes
- Worked directly with C suite employees and built capacity with stakeholders and the client to ensure clarity of goals and troubleshoot strategy
- Identified staffing and training needs, created action plans, revisions, expansion,and budgets.
Market Development Manager
BFG Communications
01.2007 - 12.2014
- Market Planner/ Project Manager/Kansas City area Project Manager/Salt Lake City.
- Worked extensively with project stakeholders to develop program objectives and evaluate outcomes.
- Maintained documentation and compliance.
Education
Bachelor of Arts - Radio, Television, and Film Broadcasting
University of North Texas
Denton, TX12.2000
Skills
- New Market Development
- Marketing Management
- Business Development
- Branding Compliance
- Government Standards and Compliance
- Spanish Limited Working
- Strategy Development
- Process Improvement
Certification
- Certified Project Manager
- PMP
- Google Analytics Certification
Timeline
Director of Marketing and Business Development
LyonShare Consulting
09.2023 - Current
Economic Development Coordinator
City Of Faribault
04.2023 - 09.2023
Market Manager
MKTG - Client RJ Reynolds
01.2015 - 10.2020
Market Development Manager
BFG Communications
01.2007 - 12.2014
Bachelor of Arts - Radio, Television, and Film Broadcasting
University of North Texas
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