Ian Luker

• Track key metrics and develop data models.
• Meet with vendors to assess products, inquire about services and negotiate pricing.
• Write engaging and successful marketing, advertising, and website copy.
• Administered and procured funding for new marketing programs.
• Updated social media platforms with latest news and corporate details.
• Develop and implement digital marketing strategies across various channels to increase brand awareness and drive customer acquisition and retention.
• Conduct keyword research and optimize website content to improve search engine rankings and increase organic traffic.
• Manage PPC campaigns on Google Ads and Facebook Ads to generate leads and increase conversions while maintaining a low cost-per-click (CPC).
• Develop and execute email marketing campaigns to nurture leads and increase customer engagement.
• Create and curate content for social media channels and engage with followers to build brand loyalty.
• Monitor and analyze campaign performance using Google Analytics and other tools to make data-driven decisions and improve ROI.
• Collaborate with cross-functional teams, including sales, product, and design, to align marketing strategies with overall business goals.

▪ Built, developed, and maintained relationships with over 400 retail venues in multiple locations.

▪ Subject Matter Expert and Strategy Consultant

• Responsible for planning, implementing, and overseeing all branded events during South by Southwest 2015-2020.

▪ Hired, trained, evaluated, and managed in- market staff of over 40 brand ambassadors, 3 market coordinators, and 1 community manager.

▪ Created training materials for new products, campaigns, and compliance guidelines using Power Point, Prezi, Keynote, and supporting documents as needed.

▪ Create training plans for individual employees and groups to facilitate continual growth in compliance and effective brand messaging.

• Implement strategic analysis and planning

to identify staffing and training needs, create action plans, revisions, expansion, and budgets.

▪ Planned and implemented successful brand representation and product

▪ Generated and presented weekly, ,monthly, quarterly, and annual reports to analyze the effectiveness of market strategy and adjust as needed in order to hit the goals and milestones for the market.

Multi-Project Program Manager (2007 – 2014)

Market Manager (2006-2007)

▪ Roaming Project Manager/Kansas City Market

▪ Strategy Manager/Campari America

▪ Roaming Project Manager/Salt Lake City

▪ South by Southwest

• Met with project stakeholders on regular basis to assess progress and make adjustments.
• Participated in vendor selection and management process for program initiatives.
• Facilitated workshops and conducted one-on-one training to educate team members.
• Demonstrated strong writing and presentation skills to develop briefs, memorandums and analytical reports for clients.
• Created pilot tests and revised programs based on feedback and results.