Ian Moore
New York,NY
Summary
Versatile marketing professional with the leadership and transformational thinking required to consistently, and efficiently, deliver growth and other strong business results. Experience in Brand, Engagement, Content, and Direct Response marketing. Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals. Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
13
13
years of professional experience
Work History
Chief Operating Officer/Co-Founder
Clear Eye Test
07.2021 - Current
- Devised and presented business plans and forecasts to board of directors.
- Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
- Created succession plans to provide continuity of operations during leadership transitions.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
- Identified and pursued business development opportunities to grow organization and increase revenue.
- Represented organization at industry conferences and events.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Monitored key business risks and established risk management procedures.
- Monitored and analyzed industry trends to identify opportunities for organizational growth and competitiveness.
- Led operational oversight and budgetary supervision for [Number] [Type] locations.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Formulated and executed strategic initiatives to improve product offerings.
- Represented organization at external meetings and events to promote and build relationships with key stakeholders.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Negotiated contracts and agreements to secure favorable terms and maximize profits.
- Oversaw divisional marketing, advertising and new product development.
Head of Subscription Growth
Verizon Media
08.2020 - 07.2021
- Coordinated with design and media teams to develop high-quality creative assets.
- Wrote and distributed press releases to increase brand visibility.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Optimized email campaigns to increase open and click-through rates.
Head of Growth Media Marketing
The New York Times
12.2018 - 07.2020
- Oversee the evolution and growth of the Media program which drives ~30% of all New York Times subscriptions, and increase 10 basis points since 2017
- Developed the Acquisition Media Pathforward
- A document that creates a northstar for the New York
- Times’ acquisition media program
- The document provides an aggressive 3 years plan to evolve the program, and provides the framework for achieving that vision
- The document has received sign-off from the CMO, and has anchored us is our goals for the next several years
- Created New York Times’ first Media literacy course, educating Marketers, Creatives, Data Engineers, and
- Product Developers on the Media landscape
- The course has lead to more efficient collaboration and understanding of roles
- This framework is now being adopted for other disciplines
- Collaborated with internal data insights team to develop NYT’s first Media Mix Model
- This model is now our Media Measurement system of record
- Oversee all digital media channels (Display, Social, Search, Mobile, Email, and Onsite Remnant Display
- Inventory Strategy)
- Oversee $120MM DR Budget, $40MM Paid content promotion budget as well as select portions of Brand
- Media.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Optimized email campaigns to increase open and click-through rates.
Co, Founder
The BrighterSide Network
01.2017 - 01.2020
- A Passion project of mine - We, at the BrighterSide Network, provide hands on digital marketing resources to non-profits
- Connecting charities in need with talented media and marketing professionals, who want to give back.
Senior Media Manager
The New York Times
01.2018 - 11.2018
- Ushered in the first strategic Onsite allocation media plan
- Created the first framework to evaluate the true value of DR, Brand, and engagement marketing on our O&O
- The findings helped vastly reduce time spent on frequent creative swaps, while helping us extract the most value out of our most valuable surface
- DRI of the Paid Social Media Program and Onsite Remnant Inventory Program - bringing strategic media buying expertise to our most valuable asset, New York Times Onsite inventory
- Oversaw a $60MM Social media budget that included Brand, Engagement and DR media planning and execution
- Scaled spend by 2x year over year while holding efficiency consistent.
- Led social brand campaigns that led to lifts in multiple brand affinity attributes.
Search Engine Marketing Manager
The New York Times
05.2016 - 12.2017
- Responsible for transitioning the program from the agency to an inhouse Paid Search Team, Saving NYT over Millions a year in agency fees while still driving lifts in performance
- Strategic priorities for my team included B2B lead gen, NYT content promotion, and driving subscriptions for multiple products; Digital Subscriptions, Home Delivery Subscriptions, Student Subscriptions, and
- International Subscriptions
- Responsible for creation and execution of the Paid Search Strategy for all revenue streams of the New
- York Times.
Co, Founder - Technical Lead
DogsterApp
01.2015 - 12.2017
- Partnered with a passionate dog lover and the VP of Sales at Datorama (now Salesforce) to create a dog walking app similar
- Our app featured in app messaging, a profile + a social feed
- In 1 button users could schedule future and present dog walks.
Senior Account Manager
Razorfish
09.2014 - 04.2016
- Account: Citibank
- Oversaw a $27MM Brand and DR media budget and managed 6 direct reports
- Oversaw display portion of Citibank launching the Doublecash card
- Combination of strong DR efforts and strategic brand placements led to significant lifts in brand awareness.
Account Manager
Starwood Hotels
10.2013 - 09.2014
- Starwood Hotels
- Managed $18MM DR media budget and a managed 3 direct reports
- Created the first automated property onboarding processes
- Developed templates that reduced manual labor leading to large scale cuts in time spent onboarding a single property and more time spent optimizing performance
- 360i,
- Managed $18MM DR media budget and a managed 4 direct reports.
Media Manager
Saks 5th Avenue
01.2013 - 10.2013
- The Children’s Place and,
- Managed $15MM DR media budget
- Hands on end to end trafficking to launch.
Search Account Manager
Razorfish
04.2012 - 12.2012
- Account: T
- Rowe Price
- Managed $10MM lead gen paid search budget.
Entrepreneurial
Starwood Hotels
10.2010 - 03.2012
Education
Bachelor of Science - Economics
University of Rochester
05.2010
Bachelor of Arts - African American Studies
University of Rochester
Rochester, NY05.2010
Skills
- Recruitment and Retention
- Customer Experience Control
- Executive Leadership
- Business Development
- Change and Growth Management
- Budget Administration
- Sales Growth
Timeline
Chief Operating Officer/Co-Founder
Clear Eye Test
07.2021 - Current
Head of Subscription Growth
Verizon Media
08.2020 - 07.2021
Head of Growth Media Marketing
The New York Times
12.2018 - 07.2020
Senior Media Manager
The New York Times
01.2018 - 11.2018
Co, Founder
The BrighterSide Network
01.2017 - 01.2020
Search Engine Marketing Manager
The New York Times
05.2016 - 12.2017
Co, Founder - Technical Lead
DogsterApp
01.2015 - 12.2017
Senior Account Manager
Razorfish
09.2014 - 04.2016
Account Manager
Starwood Hotels
10.2013 - 09.2014
Media Manager
Saks 5th Avenue
01.2013 - 10.2013
Search Account Manager
Razorfish
04.2012 - 12.2012
Entrepreneurial
Starwood Hotels
10.2010 - 03.2012
Bachelor of Science - Economics
University of Rochester
Bachelor of Arts - African American Studies
University of Rochester
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