Iana Smith
Snohomish,WA
Summary
With more than 15 years of dynamic experience in business development, I have honed my expertise in project management, communication, business analysis, strategic management, and team development. I am eager to bring my credentials to a forward-thinking company where I can not only share my extensive knowledge but also continue to grow and develop for future success. I am driven by passion, energy, and tenacity, and I am excited to contribute to a team that values innovation and continuous improvement.
Overview
14
14
years of professional experience
Work History
General Manager
Parachute Home
11.2023 - Current
- Successfully launched and managed multiple cross-channel campaigns, including digital marketing, social media, and traditional advertising, improving customer acquisition and retention rates.
- Led the development and implementation of comprehensive marketing strategies that resulted in a 20% increase in brand visibility and a 15% growth in sales within the first year
- Experience in Hubspot, Netsuite, Shopify, Zipline, RetailNext.
- Assessing performance and creating tailored training programs that cater to the unique learning styles of each individual.
- Assisted in the creation and execution of a new standard operating procedure for the organization.
- Leader of the Culture Committee, dedicated to fostering a positive and enjoyable workplace atmosphere for the Western district.
- Developed a trading platform in collaboration with Airbnb and VRBO
- SDS (In-Store Design Services) for customers. Assisting customers with furniture choices and color theory.
- Played an essential role in the partnership with OSEA across all aspects.
- Responsible for managing store inventory, successfully reduced the inventory level from 3.36% to 0.86%.
- Successfully trained and developed two staff members, promoting one from part-time to key holder and another from key holder to assistant manager. This was achieved by enhancing their existing skills and encouraging them to leverage additional abilities.
Fouder
Lost Boyz
01.2011 - Current
- Established a basketball league specifically for boys experiencing difficulties or those in the foster care system, providing a secure environment for play, life skills development, academic support, and necessary assistance.
- Launched a scholarship initiative aimed at supporting the educational pursuits of these boys.
- Partnered with Nike Canada to secure sponsorship for teams participating in tournaments.
- Organized fundraisers and banquets to generate funds for equipment, supplies, and scholarship programs.
- Collaborated with various government agencies to identify and secure funding opportunities.
- Expanded the program to accommodate 35 participating teams, with 357 boys.
- Fostered a community atmosphere where boys could build friendships and support one another.
- Implemented mentorship programs to guide participants in personal and academic growth.
- Developed partnerships with local businesses to enhance resources and opportunities for the boys.
- Focused on creating a holistic support system that addresses both athletic and personal development needs.
Operations Manager
Ulta
10.2021 - 10.2023
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
- Implementing promotional plans
- Ensuring precise inventory management for a store valued at 25 million dollars, with an average loss rate of under 1%.
- The district achieved the highest Ship from Store percentage, with an average of 185 orders processed daily.
- Developed visual guidelines through collaboration with various departments and brands.
- Compiled weekly activity summaries for multiple retail locations.
- Oversaw numerous store openings by coordinating with corporate teams and distributors, while also assembling teams for successful execution
- Provided training for new operational associates and managers within the organization
- Mentored four associates, guiding them into management positions.
- Conducted annual performance evaluations and generated performance reports.
- Partnered with brands to organize events across multiple sites.
- Collaborated with leading brands to enhance social media presence and facilitate partnerships.
Multi-Store Manager
Boathouse
03.2017 - 08.2020
- Maintained a high level of product knowledge across various categories to effectively guide staff members in assisting customers.
- Increased overall store performance by implementing effective sales strategies and staff training programs.
- Achieved consistent sales growth across multiple locations through proactive team leadership and effective marketing initiatives.
- Implemented loss prevention measures for minimized shrinkage and increased profitability.
- Optimized store layouts for increased foot traffic and maximized sales potential.
- Collaborated with corporate teams to ensure brand consistency and adherence to company policies across all locations.
- Conducted regular performance evaluations for staff members, providing constructive feedback and identifying areas for professional development.
- Streamlined inventory management processes for improved efficiency and reduced stock discrepancies.
- Reduced employee turnover rates with comprehensive onboarding processes, ongoing training, and supportive management practices.
- Managed budgets, financial reporting, and forecasting for multiple stores, ensuring cost-effective operations and sustained revenue growth.
- Established strong vendor relationships, negotiating favorable terms for product procurement and delivery schedules.
- Oversaw visual merchandising efforts in all stores to create engaging displays that drove sales results.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Education
Sports Medicine -
University of Washington
Seattle, WA06-2006
Skills
- Leadership and team building
- Problem resolution
- Operations management
- Project Management
- Market Strategy
- Business Analysis
- Time Management
- Critical Thinking
- Stress Management
Timeline
General Manager
Parachute Home
11.2023 - Current
Operations Manager
Ulta
10.2021 - 10.2023
Multi-Store Manager
Boathouse
03.2017 - 08.2020
Fouder
Lost Boyz
01.2011 - Current
Sports Medicine -
University of Washington
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