Ian Hoey

• Planned, implemented, and tracked sales and marketing strategies to promote private brand products for Tillys.com, PacSun, and Urban Outfitters.
• Managed and oversaw creative projects to drive quality, accuracy and deadline management.
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Researched and identified new opportunities for product and brand development.
• Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
• Researched market trends to identify customer needs and preferences for strategic planning.

• Oversaw the design, functionality, and optimization of the ecommerce sites for clients such as Billy Idol, Willie Nelson, and Morrissey.
• Managed the entire product lifecycle, from sourcing merchandise to inventory management, pricing strategies, and SKU creation and optimization.
• Developed and implemented digital marketing campaigns, including email marketing, social media advertising, and SEO, to drive traffic and conversions.
• Utilized data analytics tools to track key performance metrics, analyze sales trends, and derive actionable insights to optimize strategies and improve ROI.
• Develop and manage the ecommerce budget, allocating resources effectively to achieve desired outcomes and maximize profitability.

• Documented case studies, industry data, and consumer survey results to match company objectives and build detailed 3 to 5 year product roadmaps and build mandatory requirements.
• Communicated effectively with team members to deliver updates on project milestones and deadlines.
• Developed product documentation to communicate upcoming features and products to internal teams.
• Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Prioritized roadmap in order to achieve product goals and metrics.
• Managed product demonstrations and testimonials for performance evaluation.
• Monitored market trends and competitor performance to update promotional strategies.
• Reviewed new opportunities to drive business strategy at planning sessions.
• Maintained positive vendor relations to build strong partnerships.

• Optimized eCommerce site design and taxonomy for balsamhill.com via strategic merchandising.
• Established monthly goals and communicated performance expectations during team meetings to optimize sales.
• Analyzed trends and conducted research to determine seasonal merchandise direction.
• Researched new vendors, acquired samples and negotiated merchandise deals.
• Created sales cycle plan to develop and service accounts through product marketing, prospecting, promotion, and merchandising for proper product visibility.
• Executed in-season pricing strategies, promotions, and markdowns to reach financial targets.

• Practiced standard sourcing process of opportunity assessment through supplier on-boarding to achieve goals.
• Incorporated suggested changes to layouts and promotions to drive sales for proflowers.com and the Florist Express Category.
• Monitored gifting market to capitalize on latest trends, attending annual gift shows.
• Maximized category turnover through proactive management strategies and proactively grew business from 40million to 45million YoY.
• Managed cold chain seasonal gifting products, product lifecycles, and new product introduction through product roadmap, and product commercialization for FTD.com

• Led Buying team with strategic product meetings and created private label product presentations, quarterly, for market ecommerce, and brick 'n' mortar.
• Implemented strategic business objectives to generate $4.5 million in sales.
• Collaborated with manufacturers, operations leaders and sales teammates to ascertain production details, tech packs, and commercialized product for launch.
• Managed supply chains while sourcing material both domestically, and internationally.
• Fleshed out product brand identities by identifying markets and specialized updates.
• Developed SMU product and Private Label Product from design conceptualization to client delivery.