Teodorico Bowman-Vidal

Create digital marketing strategies which included, but not limite to, PPC, SEO, Email Campaigns, and digital marketing analysis via Google Analytics, Search Console, and Good Ads

• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Worked cross-functionally with various departments on projects.
• Analyzed and reported digital campaign performance with focus on program optimization.
• Designed and implemented digital, web and social strategies to align with client business goals.
• Continually maintained and improved company's reputation and positive image in markets served.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.

• Assisted startups in developing plans for improving operational efficiency or creating new operational processes where needed
• Reviewed company's strategic plans and developed departmental goals and standards to support vision.
• Worked in tandem with peers to better understand business process and initiate improvements, helping company achieve goals.
• Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
• Drafted invoices for completed work.
• Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.

• CD102.5 (now CD92.9)
• Assisted and developed for various clients (notably Tito’s Vodka, Columbus Blue Jackets, Columbus Crew, & Great Lakes Brewing) with targeted marketing campaigns for Columbus, OH
• Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Worked closely with in-house design team to develop visuals for event content.
• Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
• Responsible for copywriting and adjusting given copy for any promotional ads that would go on air
• Goal-set in-person cold-calling (minimum 10-15/daily).

• Operated truck fleet with a valuation of > $29.2 million
• Prospected 200 total companies/week using dynamic screening strategies to drive business growth by ~$492,000/year
• Rated and finalized > ~36 contracts for long-term use multi-truck rentals producing an average income of ~$275,000 per quarter
• Maintained business relationships with clientele via annual reviews, personal visits, etc
• Yielding a customer retention rate of > 93% per year
• Drove growth, profit, and positive gross margin of rental department producing a net income of ~ $1,341,000 in Q4 for the Columbus location
• Traveled to and from offices and markets for meetings, check-ins and community events.
• Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
• Oversaw and maintained knowledge of daily operations.
• Prepared monthly and statistical reports.
• Led sales and service initiatives to drive high levels of customer service.

• Supervised daily activity of > ~5 new hires bi-weekly
• Oversaw development of a comprehensive company-approved training program
• Maintained accuracy and relevance of > 12 system-based training modules in accordance with company standards while ensuring consistent up-to-date training for a minimum of 10 responsible staff per class
• Trained on sales and account management practices to reduce process lags and enhance performance, efficiency and profitability.
• Developed and led group training courses to align with corporate sales and service goals.
• Assessed training program effectiveness on regular basis and improved upon deficient areas.
• Managed recruitment, training and development for highly effective sales team.

• Cold called ~50 prospective customers/day leading to the acquisition of clients
• Developed and implemented brand strategy by creating unique product identifiers & bringing marketing to the industry standard
• Created comprehensive marketing strategy for new and existing products
• Bolstered social media presence to ~750 followers across platforms thereby improving program accessibility
• Provided continuous analysis of the competitive environment and consumer trends via comprehensive reports on a bi-weekly basis