Ibrahim Iqbal
New York,United States
Overview
6
6
years of professional experience
Work History
Email Producer
Blueprint Test Prep
, Remote
03.2024 - Current
- Created campaigns across multiple verticals including LSAT, MCAT, NCLEX, PA, NP, and Med School prep in salesforce marketing cloud and journey builder
- Built and launched responsive email and SMS campaigns using HubSpot and Salesforce Marketing Cloud
- Developed automated workflows and lifecycle campaigns using HubSpot Workflows and personalized content via HubDB
- Created and managed audience segments using customer data and IDs via Excel
- Tested emails across devices using Litmus
- Used FileStage, PageProof, and Figma for creative review and approvals
- Tracked performance KPIs and collaborated with the marketing team for data accuracySalesforce Marketing Cloud Specialist (Contractor)Transamerica – Remote | Nov 2024 – Apr 2025
- Built and launched campaigns, including SMS and journey flows, in Salesforce Marketing Cloud.
- Coded emails using HTML, CSS, and AMPscript; managed QA via Litmus
- Utilized Tableau and platform reports for email and journey performance analytics.
- Managed campaign tasks and briefs via Workfront and OFTS
- ● Ensured data compliance and execution accuracy for dynamic and triggered sends
Email Marketing Specialist
Transamerica Life Insurance Company
, Remote
11.2024 - 04.2025
- Maintained list segmentation, subscriber data extensions, and automation logic.
- Executed email campaigns for insurance and retirement audiences using Salesforce Marketing Cloud.
- Built and launched campaigns across SFMC and HubSpot, including SMS, Journey Builder, and workflows.
- Coded emails using HTML, CSS, and AMPscript; managed QA via Litmus
- Tested rendering/optimization with Litmus
- Utilized Tableau and platform reports for email and journey performance analytics
- Managed more than 100 campaign tasks and briefs via Workfront and OFTS.
- Ensured data compliance and execution accuracy for dynamic and triggered sends.
- Assisted with the dark mode optimization of the company logo.
Email Marketing Specialist
Transamerica
, NY
04.2024 - 08.2024
- Data Migration
- Package manager
- Workfront for tracking data migration and other tasks
- Salesforce marketing cloud
- Coding/dynamic content/scripting; segmentation, QA/testing, scheduling & deployment and campaign analysis
- HTML, CSS, SQL & AMPSCRIPT
- Dark mode logo optimization
- Creating Ad-hoc Emails, Journeys & Triggers, SMS & Cloud Pages.
Martech Production Associate
Blue State
New York, United States
07.2023 - 12.2023
- Executes major email and cross-channel programs from start to finish, including working with clients such as UNICEF, Doctors Without Borders, Habitat for Humanity, & fair fight
- Works very closely with designers, analysts, and paid media planners to build/target
- Uses Email On Acid to test emails for multiple email clients, performs internal and external extensive QA on emails
- Utilizes Salesforce marketing cloud reporting tools to monitor and analyze email campaign performance, providing actionable insights to enhance future campaigns.
- Creating emails and workflows using hubspot
- Google analytics and tableu for tracking email analytics
Email Marketing Specialist
IBM
Remote
07.2022 - 01.2023
- Schedules email deployments using segmentation, audience Journey Builder, and data extensions within Salesforce
- Interacts with multiple email provider interfaces, including SFMC, IBM Watson campaign automation, and Mailchimp for campaign deployment
- Tracks and analyzes weekly & monthly email & SMS KPI's
- Optimizes campaigns with frequent multivariate A/B testing of subject lines, the time of send, content, and etc
- Creates and optimizes email content for increased click-through rates
- Monitors key performance metrics such as open rate, click-through rate, bounce rate, unsubscribe rate.
Email Developer
Makka Travel & Tours
Queens, New York
01.2022 - 07.2022
- Attention to detail even under pressure
- Creates transactional and promotional emails using Salesforce Marketing Cloud
- Uses Ampscript for dynamic content in SMFC
- Performs QA on the emails & tests them on Email On Acid.
Email Developer
Liberty Mutual
Remote
07.2021 - 12.2021
- Creates and maintains optimized segmentation, email subscriber lists, and profile data
- Ensures messages are sent in proper form and templates are mobile-friendly
- QA and troubleshoot email campaigns across multiple platforms, browsers, and email clients
- Sets up A/B testing, audience segmentation, and targeting in multiple ESPs for customers
- Builds templates in Salesforce Marketing Cloud and adds interactive elements with the help of AMPscript
- Ensures compliance with CAN-SPAM and GDPR
- Boosts user engagement and conversions by innovatively implementing dynamic content and personalization using AMPscript.
Email Production Associate - Email Marketing Specialist
IBM
Remote
07.2019 - 07.2021
- Develops custom HTML email templates and layouts for IBM's marketing campaigns, adhering to brand guidelines and accessibility standards to ensure a consistent user experience
- Handlebars & Liquid coding
- Utilizes email marketing platforms such as IBM Watson Campaign Automation and Salesforce Marketing Cloud to create, deploy, and analyze email campaigns
- Designs and implements customer journeys within IBM's marketing automation platform, mapping out personalized email sequences based on user interactions and behaviors
- Conducts thorough audience analysis and segmentation to create targeted email lists, optimizing campaign effectiveness and relevance
- Implements dynamic content and personalization features using scripting languages like JavaScript and AMPscript to enhance engagement and drive customer interactions
- Collaborates closely with design, marketing, and analytics teams to translate campaign objectives into effective email strategies and execute them with precision
- Conducts rigorous A/B testing and performance analysis to optimize email deliverability, open rates, click-through rates, and overall campaign effectiveness
- Integrates email systems with CRM platforms such as Salesforce & IBM Watson Customer Experience Analytics to synchronize customer data and automate campaign workflows
- Performs QA & provides technical support and troubleshooting assistance for email-related issues, including rendering discrepancies, spam filtering, and subscriber segmentation
- Stays informed about industry trends, email marketing best practices, and regulatory compliance requirements to ensure IBM's email communications remain relevant, effective, and compliant
- Contributes to the development and documentation of email development processes, standards, and best practices to improve efficiency and consistency across teams and projects.
Education
Bachelor of Science - Computer Systems Technology
New York City College of Technology of The City University of New York
06.2023
High School Diploma -
High School For CTEA
07.2021
Skills
- HTML
- CSS
- Email Marketing Platforms: Hubspot, Salesforce Marketing Cloud, EveryAction/NGP VAN, Luminate, IBM Watson Campaign/silverpop, Mailchimp, Braze, & constant contact
- Bootstrap
- Sass
- Project management: Jira, Workfront, Asana
- Version Control Systems: Git, GitHub
- Google Analytics
- Google Excel sheets
- Javascript
- Handlebars
- Reactjs
- JQuery
- JSON
- AmpScript
- SQL
- EmailOnAcid
- Litmus
- Adobe Creative Suite (Photoshop, Illustrator, & Dreamweaver
- Tableau
Portfolio/Projects
My Portfolio
GitHub
References
- Jason Ashby, Marketing specialist, Transamerica, Jason.Ashby@transamerica.com
- Neil Rivera, Senior Email Producer, Blueprint Test Prep neil.rivera@blueprintprep.com
- Claire Byrnes, Senior Marketing Consultant, clairebyrnes.marketing@gmail.com
- Jordan Lester, Transamerica, Senior Marketing specialist, Jordan.Lester@transamerica.com
- neil.rivera@blueprintprep.com
- Sabir Mirza, IBM, sabbirmirza@outlook.com, 646-879-4458
- Fahad Mirza, IBM, fahad.mirza300@gmail.com, 646-483-2544
- Shara Love, Bluestate, +1 (917) 346-3059
- Adrianna Perry, Bluestate, +1 (347) 430-1312
- Mohammad Taslim Uddin, Makka Travel & Tours, makkatravelbest@gmail.com, 347-749-9536
- Nicholas Neisser, Blue state, +1 (929) 580-8415
Volunteering
- Food Donation and clothing for "Asiyah Women's Shelter" in New York City
- Muslims Give Back ( serving food for the homeless in New York City)
- Charity week
- Local mosque and church food drive
Timeline
Email Marketing Specialist
Transamerica Life Insurance Company
11.2024 - 04.2025
Email Marketing Specialist
Transamerica
04.2024 - 08.2024
Email Producer
Blueprint Test Prep
03.2024 - Current
Martech Production Associate
Blue State
07.2023 - 12.2023
Email Marketing Specialist
IBM
07.2022 - 01.2023
Email Developer
Makka Travel & Tours
01.2022 - 07.2022
Email Developer
Liberty Mutual
07.2021 - 12.2021
Email Production Associate - Email Marketing Specialist
IBM
07.2019 - 07.2021
Bachelor of Science - Computer Systems Technology
New York City College of Technology of The City University of New York
High School Diploma -
High School For CTEA
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