IBTEHAJ DANISH
Plano,TX
Summary
Accomplished Head of Business Unit with extensive leadership experience in managing and driving business operations within diverse industries. Demonstrated expertise in strategic planning, financial oversight, and operational excellence, consistently achieving and surpassing organizational goals. Proven ability to lead cross-functional teams, foster innovation, and implement process improvements that enhance efficiency and profitability. Exceptional communication and negotiation skills, adept at building strong relationships with stakeholders and cultivating a positive corporate culture. Committed to driving sustainable growth and delivering high-impact results in a competitive business environment.
Overview
7
7
years of professional experience
Work History
Head of Marketing and Business Unit Development
Brand Edge Marketing Group
Karachi,Pakistan
02.2021 - 05.2024
- Negotiated contracts with vendors related to advertising campaigns, sponsorships.
- Conducted competitive research to understand industry trends and best practices.
- Designed digital campaigns that increased website traffic by over 20% year-on-year.
- Organized promotional events, such as trade shows, seminars, conferences, and webinars.
- Collaborated with internal teams to ensure successful execution of marketing plans across channels.
- Developed and implemented strategies to increase brand awareness and market share.
- Led cross-functional meetings among stakeholders in order to define project objectives and timelines.
- Planned user experience testing sessions to evaluate usability of products or services prior to launch.
- Developed partnerships with other organizations in order to expand reach into new markets.
Client Service Manager
Brand Edge
Karachi,Pakistan
01.2020 - 01.2021
- Leads all over Project Execution and Operational things in BTL plans
- Lead all accounts of all Clients
- Finalize Project Internal and External Costings
- Lead Business Development team and find new business opportunities
- Lead strategy team for BTL plans.
Account Manager Execution
Brand Edge
04.2018 - 06.2019
- Establish operation strategy in a team to ensure quality execution
- Dealing with clients like Dairy Land, Unilever, Colgate Palmolive, Fauji Food, Big Bang, Ontex Global, Hyundai, Toyota, and Dubai Islamic Auto Events
- Prepare data and information for making regular report
- Responsible for streamlining business operations to reduce costs
- Perform data analysis for complex data and files
- Overall responsible for the Project from start to End.
Financial Controller
Ahmed Corporation
Karachi,Pakistan
01.2018 - 03.2018
- Reviewed bank reconciliations on a regular basis to ensure accuracy of data.
- Oversaw accounts payable and receivable functions, cash flow management, budgeting and forecasting.
- Identified areas of cost savings or increased efficiency through process improvements.
- Established key performance indicators to monitor progress towards organizational goals.
- Prepared monthly, quarterly and annual financial reports for management review.
- Performed variance analysis between actual results and budgeted amounts.
- Negotiated contracts with vendors and suppliers to secure best terms possible.
Senior Campaign Marketing Manager
Brand Live
Karachi,Pakistan
01.2017 - 12.2017
- Ensured compliance with company policies regarding advertising standards and regulations.
- Conducted market research studies to better understand consumer behavior trends within target markets.
- Collaborated with cross-functional teams to ensure successful execution of all campaigns.
- Analyzed campaign results to identify areas for improvement and optimize future campaigns.
- Led a team of creative professionals by setting goals and providing feedback on their work performance.
- Planned and organized events such as trade shows, conferences, seminars.
- Negotiated contracts with vendors and agencies to maintain competitive pricing while meeting service requirements.
Activation Supervisor
- 6-year Operation Experience as Supervisor and BA work with well-known BTL agencies like Brand Logic, Bulls eye, Interaction Matters, Brand Live, Contact Plus, Resource Link.
Education
Bachelor of Business Administration - Marketing
Karachi University Business School
Karachi,Pakistan01.2019
Intermediate from Premier College -
01.2015
Skills
- Marketing campaign management
- Internal Communications
- Customer Relationship Management (CRM)
- Vendor Relations
- Strategic Planning
- MS Office skills
- Client Communication
- Payment Processing
- Expense Tracking
- Bank Reconciliation
- General ledger maintenance
- Accounts Payable
- Quickbooks
References
References available on request
Languages
English
Professional
Hindi
Native/ Bilingual
Urdu
Native/ Bilingual
References
References available upon request.
Timeline
Head of Marketing and Business Unit Development
Brand Edge Marketing Group
02.2021 - 05.2024
Client Service Manager
Brand Edge
01.2020 - 01.2021
Account Manager Execution
Brand Edge
04.2018 - 06.2019
Financial Controller
Ahmed Corporation
01.2018 - 03.2018
Senior Campaign Marketing Manager
Brand Live
01.2017 - 12.2017
Activation Supervisor
Bachelor of Business Administration - Marketing
Karachi University Business School
Intermediate from Premier College -
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