Ida Givens
Bluffton,SC
Summary
I am a high-energy seller and pacesetter. I want to continue a successful career utilizing my skills and training to foster continued success by growing new businesses, retaining current clients, and developing highly skilled sales teams.
Overview
10
10
years of professional experience
1
1
Certification
Work History
DIGITAL SALES MANAGER REGIONAL SALES
Byrne Media
Hilton Head Island, SC
01.2023 - Current
- Meet and exceed Digital Revenue Goals for 1 television and 8 radio stations across North Carolina and South Carolina.
- Develop and implement strategic multi-media campaigns
- Sales training, including cold calling and scripting
- Excellent negotiation and closing skills
- Prepare and research for client meetings, working closely with the sales teams at each station
- Identify clients' needs by listening and probing during discussions of their objectives and strategies
- React to change productively and handle other essential tasks as assigned, all while working in a fast-paced environment
REGIONAL SALES MANAGER
GRAY TELEVISION
01.2019 - 10.2022
- Meet and exceed Healthcare revenue goals for 15 television stations across the Southeast
- Develop and implement strategic multi-media campaigns
- Sales training, including cold calling and scripting
- Excellent negotiation and closing skills
- Prepare and research for client meetings, working closely with the sales teams at each station
- Identify clients' needs by listening and probing during discussions of their objectives and strategies
- React to change productively and handle other essential tasks as assigned, all while working in a fast-paced environment.
DIGITAL SALES MANAGER
WMBF NEWS - GRAY TELEVISION
01.2017 - 01.2019
- Recruit, train, and coach sales staff of 7-12 selling broadcast and digital advertising
- Assist Advertising Executives in creating robust digital marketing plans that enhance and compliment their client's overall marketing strategy
- Work and thrive in a team environment, working well with other departments, especially the production, ad operations, and content
- Invest in a long-term commitment to team and business growth, all while supporting company goals and objectives
- Set the pace for the team by going on sales calls with AE's and leading by example.
DIGITAL ADVERTISING DIRECTOR
The Island Packet and The Beaufort Gazzette - McClatchy
01.2014 - 01.2017
- Working alongside the Sales Management team to coordinate combined sales efforts, create effective systems and procedures
- Provide digital and sales training to the Account Executives and Sales Assistants
- Assist with developing sales presentations and collateral using up-to-date research materials
- Maintain campaign tracking, delivery, and reporting to provide optimization suggestions and fulfill campaign expectations
- Oversee pricing and packages to ensure they remain competitive while meeting company standards
- Promote a winning, positive culture, be a team player, and have a passion for helping clients grow their businesses.
Education
Bachelor of Arts (B.A.) Political Science -
South Carolina State University
Orangeburg, SC01.2013
Skills
- Story Telling
- Presenting/Public Speaking
- Strategic Media Campaign Development
- Team Collaboration
- Problem Solving
- Cold Calling
- New Business Development
- Sales Training
- Broadcast Sales
- Digital Media Sales Expert
- Brand Development
Certification
- Data Driven Planning - The Trade Desk
- Marketing Foundations - The Trade Desk
- Google - Advanced Google Analytics
- Paralegal Certification, Law
Affiliations
- Spending time with Family
- Boating and Salt Water fishing with My Spouse and our two dogs
- Gardening
Timeline
DIGITAL SALES MANAGER REGIONAL SALES
Byrne Media
01.2023 - Current
REGIONAL SALES MANAGER
GRAY TELEVISION
01.2019 - 10.2022
DIGITAL SALES MANAGER
WMBF NEWS - GRAY TELEVISION
01.2017 - 01.2019
DIGITAL ADVERTISING DIRECTOR
The Island Packet and The Beaufort Gazzette - McClatchy
01.2014 - 01.2017
Bachelor of Arts (B.A.) Political Science -
South Carolina State University
Similar Profiles
Ryan GRAYRyan GRAY
Carpenter at Byrne BuildersCarpenter at Byrne Builders
Thomas ByrneThomas Byrne
Office Associate at Byrne, Warren & Childs, PLLCOffice Associate at Byrne, Warren & Childs, PLLC
Tim WeinmanTim Weinman
Mason at PJ Byrne RestorationMason at PJ Byrne Restoration
Laura PiersLaura Piers
Dietitian at Memorial Health University Hospital Children’s Wellness ProgramDietitian at Memorial Health University Hospital Children’s Wellness Program
Garrett MooreGarrett Moore
Bartender Shift Manager at Burnt Church DistilleryBartender Shift Manager at Burnt Church Distillery