Idania Martin
Tampa,FL
Summary
Results-driven Marketing Manager with over 20 years of experience in strategic planning, branding, advertising, communications, and project management. Expert in executing comprehensive marketing campaigns across diverse media channels, including digital, social media, direct mail, radio, and television. Proven ability to drive brand awareness and sales growth. Successfully coordinated and streamlined workflows to ensure timely project delivery and optimal resource allocation. Demonstrated ability to manage high-pressure environments and maintain clear communication channels.
Overview
18
18
years of professional experience
1
1
Certificate
Work History
Sales Execution Field Traffic Manager
Centene Corporation (Wellcare Health Plans, Inc.)
05.2022 - Current
- Collaborate with field sales leaders and agency partners to plan, develop, and execute media campaigns aligned with regional sales goals for the Central and Northeast regions, resulting in an increase in brand awareness and a 17% boost in sales growth
- Manage and traffic all creative aspects of media campaigns, effectively overseeing a $5M+ annual advertising budget, and achieving a return on investment aligned with company benchmarks
- Ensuring all field marketing initiatives comply with CMS requirements by managing regulatory review processes, leading to a 100% compliance rate and zero compliance-related delays in campaign launches
- Manage third-party lead generation partnership to supplement regional sales goals, resulting in a 15% increase in qualified leads
Sales Operations Manager
Centene Corporation (Wellcare Health Plans, Inc.)
01.2020 - 05.2022
- Implemented strategies for the Medicare Advantage line to maximize sales, retain membership, and grow market share
- Collaborated with market leadership and media partners to create effective media strategies impacting sales attainment aligned with company goals
- Identified and developed 2 new national retail partnerships, facilitating on-site events and community brand presence to generate leads
- Enhanced lead management processes, improving utilization of tools like Salesforce leading to a 10% increase in lead conversion and disposition rates
Regional Marketing Manager
Wellcare Health Plans, Inc.
01.2017 - 01.2020
- Developed and executed direct to consumer marketing strategies for Medicare and Medicaid markets, enhancing lead generation, member acquisition, retention, and revenue growth
- Collaborated with regional sales leadership and cross-functional teams to align marketing initiatives with business objectives
- Analyzed campaign performance and market insights to identify opportunities and optimize messaging
- Managed the creation of national and local sales materials, ensuring compliance with CMS standards
- Maintained relationships with internal stakeholders, media agencies, and vendors to support multi-channel marketing efforts and community outreach
Marketing Manager
Spectrum Communications (Bright House Networks)
01.2007 - 12.2016
- Enhanced the Movers retention program, resulting in a 10% revenue increase
- Boosted online form usage by 80% through improved customer experience features
- Streamlined direct mail processes, reducing expenses by 40%
- Managed creative aspects of campaigns, overseeing a $1M+ annual print budget
- Developed internal training resources to increase awareness of the Movers retention program
Education
Bachelor of Science - Marketing
University of South Florida
Tampa, FL12.2004
Skills
- Media planning, campaign execution, and project management
- Data analysis and ROI assessment
- Salesforce lead management platform
- SQL database management
- Public relations
- Copy writing
- Event and Sponsorship Coordination
- Proficient in Microsoft Office Suite, Adobe Acrobat, Workfront, and Smartsheet
- Trained in Situational Leadership
- Strong conflict resolution, adaptability, and time management skills
Accomplishments
Bright House Networks Award of Excellence — Q3 2013; Q1 2016
Member of Bright House Networks Multicultural Council, 2010–2011
Member of Sheriff Hispanic Advisory Council, 2006–2008
Certification
Desktop Publishing
Digital Marketing
Languages
Spanish
Native or Bilingual
Timeline
Sales Execution Field Traffic Manager
Centene Corporation (Wellcare Health Plans, Inc.)
05.2022 - Current
Sales Operations Manager
Centene Corporation (Wellcare Health Plans, Inc.)
01.2020 - 05.2022
Regional Marketing Manager
Wellcare Health Plans, Inc.
01.2017 - 01.2020
Marketing Manager
Spectrum Communications (Bright House Networks)
01.2007 - 12.2016
Desktop Publishing
Digital Marketing
Bachelor of Science - Marketing
University of South Florida
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