Summary
Work History
Education
Skills
Clients and Collaborations
Awards
Boards and Committees
Media Profiles
Timeline
Generic

R. Idris Mignott

LinkedIn Www.linkedin.com/pub/idris-mignott/2/790/787

Summary

Innovative communications executive with bold fusion of creativity and business acumen. Develops strategy solutions across digital and social media, broadcast, print, experiential, and out-of-home channels. Manages cross-functional teams. Employs entrepreneurial strategies to develop revenue streams and new business. Social impact thought leader. Strategic partnership expert.

Work History

Communications

xxx
  • Develop campaigns and solutions across a full range of integrated channels including, digital, print, broadcast, web, social media, and experiential directing budgets over $3.5M
  • Direct creative and production for all advertising and promotion in mass transit and out-of-home sports fragrance campaign featuring supermodel Naomi Campbell
  • Conceptualize brand promotional opportunities, experiential activations and custom programs for key advertisers including DVF, Perrier-Jouet, Calloway Golf and others
  • Direct brand creative for promotional projects across multiple business units driving tune-in for multiple Sesame Street on-air seasons
  • Oversee the creative design and launch of company websites, mobile and web-based applications for Polo Ralph Lauren, Downtown Brooklyn Partnership, Gods Love we Deliver, The Leverage Group, Sesame Workshop, Tribeca Film Festival among others
  • Create annual integrated marketing initiative promoting emerging designers during New York Fashion Week in partnership with Estee Lauder and the City of New York, this annual economic development showcase became the pilot model for Fashion's Night Out partnership led by Vogue and NYC & Co
  • Plan and supervise media conferences, junkets, releases via multiple platforms to launch and publicize critical initiatives
  • Author C-suite leadership scripts/talking points and manage media preparation
  • Serve as organizational and/or brand spokesperson
  • Produce ProMax award winning on-air promotional and commercial content
  • Negotiate media-buys
  • Manage production and collateral material

Business Development

xxx
  • Manage $2.9M corporate relationships for annual Fragrance Foundation Awards adding and introducing Hearst Magazines as lead sponsor
  • Structure $2.5M multi-year partnership with American Express to successfully inaugurate the Tribeca Film Festival
  • Increase overall corporate sales revenue at national charity by 47% in the first year only to double this number in the next
  • Increase measurable partner satisfaction at national charity to 95% (from 30% average) with the establishment of new strategic alliances and creation of cross-promotional activities with prestige brands including Polo Ralph Lauren, L'Oreal, and Jaguar
  • Increase long-term revenue and new partnership opportunities through the development of an agency-wide strategic plan to grow corporate funding, brand visibility, and partnerships
  • Oversee and execute advertising-side revenue initiatives as Associate Publisher of an independent culture and style publication
  • Conceptualize brand-driven promotional opportunities and custom programs for key advertisers including Perrier-Jouet, Diane von Furstenberg and the Richemont group of brands
  • Handle business accounts through entire lifecycle, execute contracts, provide direct service and advise on methods for maximizing ROI
  • Grow corporate revenue for nonprofit by high percentages through development of robust partnership packages and long-term relationship management

Operations

xxx
  • Designed strategically aligned operating models for government and nonprofit institutions to strengthen service delivery by clarifying organizational relationships, defining information channels, maximizing organizational capabilities, and executing strategic priorities
  • Oversaw programmatic excellence, project evaluation, business development, and communications strategy as operations executive for the U.S. fragrance industry’s global trade association
  • Advised C-suite clients to optimize marketing results in both affordable and market-rate residential real estate portfolios throughout Manhattan and Brooklyn
  • Managed portfolio expenditures under budget resulting in a 21% decrease of annual operating costs over five (5) consecutive years
  • Directed facility management, property sales, leasing and concierge services for global private-equity real-estate investment portfolio with $50M in local holdings in the New York region
  • Spearheaded strategic planning to integrate proper allocation of resources with mission alignment and capability
  • Connect revenue generation initiatives with day-to-day operations
  • Supervised hiring and training
  • Set clear goals for managers and implemented systems for measuring results
  • Boosted efficiency
  • Devised strategic business plans to improve operations, client experiences and revenue
  • Identified and solved complex problems impacting operations management and business success
  • Boosted company profits by optimizing performance strategies and increasing efficiency.
  • Collaborated with Board, CEO, and Business Development leads to plan growth initiatives
  • Supervised employees such as Director of Programs, Director of Production, Director of Communications, Director of IT to monitor daily performance
  • Directed alignment of team members, technology systems and processes with strategic goals
  • Analyzed expenses and revenues and compared to budget and forecasts to modify operations and spending for enhanced profitability
  • Managed external and internal service providers
  • Developed operations policies and procedures for organization
  • Delivered thought leadership recognized for driving process improvements
  • Spearheaded strategic planning, negotiations and contracting for indirect services such as IT Legal, and Payroll

Strategic Partnership

xxx
  • Manage corporate relationships, brand interests, broadcast affiliations and key licenses in 27 markets throughout the US
  • Lead strategic planning of partner engagement programs
  • Launch national public service initiative, Sesame Street Music Works, a curriculum funded through a $4M multi-year partnership with Chevron and NAMM (Nat'l Assn. of Music Merchants) and promoted locally state-to-state to develop music appreciation in underserved schools
  • Maximize value and impact to corporate donors and prospects through new partnership opportunities
  • Develop agency-wide strategic plan to increase corporate revenue, brand visibility and long-term partnership development
  • Build $2.5M multi-year partnership with American Express and other partners to fund Robert DeNiro’s Tribeca Film Institute and successfully launch the Tribeca Film Festival post 9/11
  • Increase partner satisfaction by 80% with the establishment of successful new strategic alliances and creation of cross-promotional activities with prestige brands including Polo Ralph Lauren, L'Oreal, Jaguar, Bloomberg and Ford Motor Company
  • Spearhead initiative resulting in retail sell-out of the Redken brand through a national marketing and event campaign called "Year of Style" in partnership with Vogue and other luxury lifestyle brands
  • Develop co-branded strategic alliances with the White House, Christie's, international fashion designers, the US Department of Commerce to promote and fund national Sesame Workshop initiatives

Digital Engagement

xxx
  • Oversee the creative design and launch of mobile and web-based online presence and experience
  • Manage development of web-based and mobile content, including editorial, video, email, HTML, and text engagement for Fragrance.com, GLWD.org, SesameWorkshop.org, Polo.com among others
  • Develop online marketing strategies
  • Design web-based and mobile application online user experience
  • Lead front-end development to meet project goals and ensure brand alignment
  • Managed relationships to identify and define project scope, business needs, budget allocation and overall agency/client expectations

Economic Developemnt

xxx
  • Advised civic leaders on capital planning, government navigation and procurement, grant acquisition, and performance improvement strategies
  • Promoted Sesame Streetand taxicab safety for millions of citizens and visitors with the inception of "Buckle up for Safety" message in partnership with the New York City Taxi and Limousine Commission.
  • Collaborated with executive management, urban planners, developers and business leaders to define messaging and establish key programming in support of client organization’s strategic objective to re-envision the business district’s public, residential and commercial realms.
  • Conceptualized, founded and launched annual marketing initiative for more than 120 businesses promoting emerging designers during New York Fashion Weekin partnership with the City of New York (NYC &Co.). This initiative was replicated, expanded and used as the model for Fashion’s Night Out (Vogue in partnership with the City of New York).
  • Lead marketing and sales of new development affordable housing units with closed deals totaling in excess of $15M in 2012 and 2013.
  • Developed designs, graphics and plans for projects related to zoning, land use, utilities, government facilities, transportation and housing.
  • Assembled development teams and advised stakeholders on strategy and project acquisition.
  • Researched physical, social and economic factors related to urban and regional resource utilization by conducting interviews, questionnaires, gathering field observations and reviewing official documents for planning purposes.
  • Conducted surveys to gather information regarding utilization of land, traffic patterns and regional activities and concerns and inform planning projects.
  • Provided city leaders, developers, lawyers and general public with plans for community spaces by delivering presentations in public meetings.
  • Recommended approval, denial or conditional approval of proposals.
  • Conducted field investigations and surveys to compile and analyze data on economic and physical factors affecting land use.
  • Improved operations by working with team members and customers to find workable solutions.
  • Created agendas and communication materials for team meetings.
  • Created new programs that resulted in increasing.....
  • Leveraged [software] to input and compile data gathered from various sources.

Brand Management

xxx
  • Manage corporate relationships, brand interests, broadcast affiliations and key licenses in 27 markets throughout the US
  • Oversaw and managed brand design solutions for the city's 3rd largest commercial district. Engaged predevelopment of Fulton Streetscape Project as part of a New York City municipal effort, funded through partnership between NYC Economic Development Corporation and private developers, to revitalize Downtown Brooklyn's retail sector, which serves over 350 businesses
  • Direct creative re-branding of all advertising for mass transit and out-of-home campaigns
  • Developed organizational brand identity with stylebook to establish tone for all company communications
  • Trained staff in brand development including style, tone, and messaging to improve performance metrics
  • Created and delivered sales-driven programs and promotions to meet team objectives.
  • Led multiple cross-functional teams focused on increasing client communications, campaign effectiveness and YOY revenue
  • Strengthened branding objectives through the development of annual events to maximize outreach

Experiential Marketing

xxx
  • Successfully executed Sesame Workshop’s first national marketing tour. Supervised all production aspects in over 50 cities across the continental US and Hawaii, reaching in-person over 10,000 children and parents
  • Produce the Brooklyn New Music Festival (the definitive precursor to AfroPunk) re-imagining Downtown Brooklyn as the current cultural venue it has become
  • Launch ongoing cultural series currently programmed by the Downtown Brooklyn Partnership.
  • Spearhead large-scale experiential productions for celebrity, international, and governmental headliners
  • Build robust vendor network (lighting, sound, technology, staging, decor, catering etc.) to secure cost-effective, high-quality production components
  • Negotiate contractual agreements to deliver successful vendor coordination, timeline development, budgeting, logistics, supply chain, and day of services
  • Organize venue, budget, guestlist, catering and event timelines
  • Evaluate experiential strategic planning and related costs to make effective corporate recommendations
  • Provided IT, software development support for site-specific online initiatives
  • Developed and executed communications strategy to establish the Lower East Side as New York's emerging youth-cultural nexus
  • Featured as the subject of a documentary profile highlighting marketing ingenuity, cultural innovation, and public service broadcast in the US(PBS) and Japan
  • Secure corporate sponsorship
  • Strengthened strategic branding initiatives by developing communication campaigns, promotional materials, data analytics intelligence to maximize outreach, engagement, and overall success

Manager, Zone Operations Oversaw Team of 220, 1

US Dept of Commerce
New York City
2019 - 2021
  • Oversaw team of 220 employees, 17 direct reports.

Strategic Consultant, Social Impact

EL Education
New York City
2017 - 2019

Executive Director

The Fragrance Foundation
New York City
2015 - 2017
  • Reported to President and Board of Directors, supervised team of 4 direct reports

Strategic Consultant, Fundraising

BCNY- Boys Club of New York and EL Education
New York City
2013 - 2015

President

IM Communications Unlimited
New York City
2001 - 2014
  • Founded and led one of NYC's first social impact communications firms. Oversaw team of 9, with 2 direct reports.

Education

MBA -

Columbia University
New York, NY

Art History And Criticism

University of Pennsylvania
Cannes, France

Bachelor of Arts -

Wesleyan University
Middletown, CT

Skills

  • Thought Leadership
  • Communications
  • Business Development
  • Multi-channel Campaigns
  • Corporate Social Responsibility
  • Strategic Partnership
  • Digital Engagement
  • Team Building

Clients and Collaborations

Estée Lauder, L'Oreal, The White House, US Dept of Commerce, Redken, Perrier-Jouet, Diane von Furstenberg, the Richemont Group, Ford Motor Company, Jaguar, Bloomberg, Christie's, Sesame Workshop, Calvin Klein, Kmart, The City of New York, Tribeca Film Institute, Polo Ralph Lauren, Chanel, Balenciaga, Citigroup, Art Basel Miami, Coty, Mane

Awards

Promax, Global Excellence in Program Spot Promo

NY Attorney General, Triple "C"- Courage, Character, Community Service

Boards and Committees

Stonewall Community Development Corporation, Board of Directors (2021 - present)

Friends of the Highline, Founding Member (2001 -2012)

Studio Museum in Harlem, Contemporary Friends Steering Committee and Curator's Circle (2003-2010)

The Door, Board of Directors (2004-2009)

Media Profiles

Mignott

Print: Interview, Paper, Beauty Fashion Fragrance (trade), Village Voice, aRUDE: the style index, The New Yorker

On Air: NY1, WPIX, WNET Thirteen (Ex-Libris documentary), NHK/Japan TV (half-hour profile)

Timeline

Communications

xxx

Business Development

xxx

Operations

xxx

Strategic Partnership

xxx

Digital Engagement

xxx

Economic Developemnt

xxx

Brand Management

xxx

Experiential Marketing

xxx

Manager, Zone Operations Oversaw Team of 220, 1

US Dept of Commerce
2019 - 2021

Strategic Consultant, Social Impact

EL Education
2017 - 2019

Executive Director

The Fragrance Foundation
2015 - 2017

Strategic Consultant, Fundraising

BCNY- Boys Club of New York and EL Education
2013 - 2015

President

IM Communications Unlimited
2001 - 2014

MBA -

Columbia University

Art History And Criticism

University of Pennsylvania

Bachelor of Arts -

Wesleyan University

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R. Idris Mignott