Summary
Overview
Work History
Education
Skills
Timeline
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Iesha Robinson-Pickens

Fort Worth,TX

Summary

At Willow Park Nursing and Rehab, I spearheaded marketing and staffing strategies, enhancing company visibility and optimizing recruitment processes. Leveraging my expertise in marketing campaign strategy and communications management, I significantly improved employee engagement and customer service standards. My approach combines data-driven decision-making with a strong problem-solving aptitude, driving both innovation and reliability in high-stakes environments. Also I was reasonable for Admissions Coordinations with experience in guiding admissions. Adept at managing admissions processes and providing customers with information via conversations, follow-ups, personal facility tours and addressing concerns. Sound knowledge of terminology and insurance procedures.

Overview

12
12
years of professional experience

Work History

Director of Staffing/ Admission, Marketer

Willow Park Nursing and Rehab
Willow Park, TX
12.2022 - 09.2024
  • Developed and implemented marketing plans and strategies to boost company visibility.
  • Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
  • Delivered administrative support services to improve marketing efforts.
  • Monitored social media trends and best practices to drive continuous improvement.

Distributed marketing materials, including brochures, flyers, and newsletters.

  • Managed the onboarding process for new hires, including background checks, drug screens, and orientation sessions.
  • Maintained records of all recruiting activities in Applicant Tracking System.
  • Provided guidance and advice to managers on best practices for interviewing and selection processes.
  • Collaborated with department heads to identify staffing needs and develop appropriate recruiting plans.
  • Coordinated exit interviews with departing employees to gain insight into reasons for leaving the organization.

Director of Staffing/Assistance Admissions

Richland Hills Nursing and Rehab
Fort Worth, TX
09.2017 - 06.2023
  • Developed and implemented recruitment strategies to attract qualified candidates for open positions.
  • Conducted interviews with potential candidates, assessed their qualifications, and made hiring decisions.
  • Managed the onboarding process for new hires, including background checks, drug screens, and orientation sessions.
  • Developed and implemented strategies to improve the admissions process.
  • Assisted in the review of applications, transcripts, and other documents for admission decisions.
  • Created marketing materials to promote programs and services.

Marketer

Fountain Of Life Home Health
Fort Worth, TX
12.2012 - 11.2018
  • Collaborated with other departments to ensure that all customers were provided the best possible services.
  • Monitored customer feedback on products and services offered by the company.
  • Assisted in developing marketing plans for targeted customer segments.
  • Performed data entry tasks associated with creating new accounts or updating existing ones.
  • Successfully managed account load of customers in region, building lucrative relationships with clients.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Listened to customer needs to identify and recommend best products and services.
  • Identified customer needs by asking questions and advising on best solutions.

Education

Bachelor of Arts - General Studies Concentration in Social & Behavior

Indiana University, Purdue University Indianapolis
Indianapolis, IN
05-2013

Associate of Science - Human Services

Ivy Tech Community College of Indiana
Indianapolis, IN
06-2011

Ivy Tech Community College of Indiana
Indianapolis, IN

Skills

  • Negotiation
  • Communications management
  • Marketing campaign strategy
  • Business negotiations
  • Employee engagement
  • Interviewing techniques
  • Data-driven decision-making
  • Recruitment planning
  • Reliability

Train employees

  • Hire personnel
  • Multitasking
  • Professionalism
  • Problem-solving aptitude
  • Recruitment Strategies
  • Customer Service

Timeline

Director of Staffing/ Admission, Marketer

Willow Park Nursing and Rehab
12.2022 - 09.2024

Director of Staffing/Assistance Admissions

Richland Hills Nursing and Rehab
09.2017 - 06.2023

Marketer

Fountain Of Life Home Health
12.2012 - 11.2018

Bachelor of Arts - General Studies Concentration in Social & Behavior

Indiana University, Purdue University Indianapolis

Associate of Science - Human Services

Ivy Tech Community College of Indiana

Ivy Tech Community College of Indiana
Iesha Robinson-Pickens