Microsoft and CRM
Ieshia Lawrence
Insurance Territory Management/Marketing Specialist
Covington,GA
Summary
Experienced Territory Sales Manager with 10+ years of experience generating revenue through individually tailored sales strategies. Background as a Marketing Specialist driven to develop successful campaigns, product marketing plans that satisfy clients and meet demanding objectives while being goal and results oriented. Also a licensed Insurance Agent, accomplished in Insurance sales and customer relations. Providing exceptional organization, time management, and multi- tasking abilities. Seeking to leverage proven sales experience and achievements in a position that can excel and grow, while exhibiting professionalism and knowledge. Product-fluent marketer, effortlessly demonstrating product usefulness in daily applications. Creative and personable representative with customer-focused outreach tactics and lead generation strategies.
Overview
11
11
years of professional experience
Work History
Senior Territory Sales Manager
Assurance America
Atlanta, GA
10.2023 - Current
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Conducted regular market analysis to identify new opportunities for territory sales growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Territory Sales Manager
Progressive Insurance
McDonough, GA
07.2021 - 10.2023
- Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.
- Resurrected and monetized dormant leads to build book of business and increase revenues.
- Proactively negotiated profitable contracts for product lines and performed cold-calling to senior leadership to expand territory sales.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Maintained current knowledge of evolving changes in marketplace.
- Set and achieved company defined sales goals.
- Consulted with businesses to supply accurate product and service information.
- Contributed to team objectives in fast-paced environment.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
Insurance Agency Owner
Lawrence Insurance Agency
Covington, GA
10 2020 - 07.2021
- Collaborated with external creative agencies to produce and distribute marketing materials.
- Connected clients with community service and resource agencies.
- Developed and maintained business relationships with referring agencies to increase business opportunities.
- Creating marketing material to help build business brand and agency.
- Review marketing budget.
- Personally guides clients through marketing process.
- Prepare, review and discuss findings of all collated reports and analytics.
- Design marketing frameworks and processes.
- Consultant with Agencies to help develop marketing plans to increase Agency growth.
- Conducted target market research to discover customer needs and analyze competitor trends.
Managing Insurance Agent
Acceptance Insurance
08.2016 - 09.2020
- Grew Territory for Insurance Sales by using marketing techniques that helped leverage social media platforms.
- Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
- Supervised Agents in providing excellent customer service to customers.
- Monitored social media and online sources for industry trends and marketing opportunities.
- Negotiated agreements with customers to satisfy their goals.
- Created initiatives and marketing strategies to help bring in revenue.
- Performed various administrative functions, including filing paperwork, underwriting guidelines, managing staff, and using Microsoft word, excel, outlook and power point.
- Sold auto, home, life and other various insurance products to individuals and affinity groups within assigned territory using consultative selling techniques.
- Upsold additional products and services after identifying customer needs and requirements.
- Displayed consistent, positive attitude towards customers, peers and other personnel, even during high-stress situations.
- Enhanced insurance agency and grew agency by 15% in first year.
- Developed reputation by accommodating new and different requests and by exploring opportunities to add value.
Internet Sales Manager
John Miles Chevrolet
03.2013 - 08.2016
- Exceeded targets by building, directing and motivating high-performing sales team.
- Provided superior and individualized customer service.
- Kept detailed records of sales and contracts.
- Planned marketing initiatives and leveraged referral network to promote business development.
- Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Analyzed demographic data to determine optimal targets, messaging and tactics for persuasion.
- Counseled senior leadership during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Developed campaigns and specific marketing strategies for clients.
- Determined optimal targets, competitor offerings and tactics by studying and analyzing demographic data.
Education
High School Diploma - undefined
Morgan County High School
Madison, GABachelor's - Business Administration And Marketing
Strayer University
Atlanta, GA 05.2017 - 9 2020
Skills
Insurance Sales
undefinedAdditional Information
- Certifications and Licenses , A valid Property & Casualty & Health/Life License
Accomplishments
- Supervised team of 5 staff members.
- Used Microsoft office to create presentations and marketing layouts.
Software
Salesforce
Excel
Timeline
Senior Territory Sales Manager
Assurance America
10.2023 - Current
Territory Sales Manager
Progressive Insurance
07.2021 - 10.2023
Bachelor's - Business Administration And Marketing
Strayer University
05.2017 - 9 2020
Managing Insurance Agent
Acceptance Insurance
08.2016 - 09.2020
Internet Sales Manager
John Miles Chevrolet
03.2013 - 08.2016
Insurance Agency Owner
Lawrence Insurance Agency
10 2020 - 07.2021
High School Diploma - undefined
Morgan County High School
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