Ieva Collins

Oversee strategy, planning & budgeting of all organic & paid digital marketing initiatives:

• Launched the company's first social media campaigns; increased brand awareness and opened up a channel for lead generation; Interactions 911.65%, Followers 28.68%, Shares 577.27%, and Impressions by 634.32% from the previous year
• Generate and nurture leads through email campaigns and events
• Manage keyword search optimization
• Oversee Google Adwords & other channels + retargeting, geofencing & geotargeting
• Design ads including art and copywriting

Educate customers via resource library landing pages, webinars, promotional materials

Manage event logistics and promotions, including trade shows, conferences, and digital webinars

• Produced and edited instructional and educational videos for patients, healthcare providers and business partners
• Conducted competitor analysis to identify market opportunities and potential threats
• Managed updates of IFUs, TRFs and other operational materials
• Developed promotional materials to support business development efforts

• Responsible for driving territory business development efforts

• Handled inbound customer interactions & transactions
• Established new customer accounts (CRM: SalesForce)
• Invoiced suppliers using QuickBooks
• Managed & distribute weekly/monthly supplier activity reports to customers
• Led company engagement initiatives
• Highlight: Brought efficiency in pulling data and increasing effectiveness in report interpretations

• Managed customer sales, including promotion & upselling of products
• Handled financial transactions
• Responsible for open/close procedures, & maintaining store's merchandising displays / overall appearance

• Ensured software accuracy
• Analyzed incoming medical bills for fee schedule
• Added / edited provider & claim information
• Elevated system feedback or bill review issues
• Highlight: Hit target daily goal (expected of all tenured analysts) within first two months in position

• Clients: Found Animals LA, True Food Kitchen, and Mamma Chia
• Conducted market research & event planning
• Compiled and maintained master editorial calendar tracking
• Secured & reported client media coverage
• Built & maintained client-customized media databases