Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ifarajimi Oyinkansola

Lagos

Summary

Dynamic growth marketer with a proven track record at Bridgecard, achieving over 7K downloads in two months. Expert in SEO optimization and data analytics, I excel in developing innovative strategies that drive user engagement and conversion rates. Passionate about startup operations, I leverage analytical thinking to fuel business success.

Overview

5
5
years of professional experience

Work History

Startup Founder

AIFlyer
01.2025 - 04.2025
  • Conducted comprehensive market research to identify unmet needs and opportunities for new ventures.
  • Developed and implemented strategic business plans, guiding startup from conception to operational success.
  • Achieved over 3,000 web visits and 100 subscribers within one month of product launch.
  • Utilized channels like Reddit, TikTok, and Product Hunt to enhance visibility and attract customers.
  • Implemented strategic offerings to expand company's suite of products and services.
  • Provided organizational leadership, collaborating with executive partners on long-term goals and policies.
  • Monitored key performance metrics, including sales volume and customer satisfaction scores.

Growth Marketing Lead

Bridgecard
08.2022 - 01.2025
  • Achieved 7K+ downloads in two months with under 30% from paid advertising.
  • Secured 1K users during launch week and over 3K in the first month organically.
  • Identified effective channels and use cases, increasing monthly transactions from 40K to over 150K in two months.
  • Reduced acquisition costs by over 50% within one month through ad optimization and strategic content.
  • Generated over 5,000 waitlist signups using diverse strategies within six weeks.
  • Ranked number one for all major industry keywords within six months using SEO strategies.
  • Doubled month-over-month conversion rates for fintech companies through targeted email marketing.
  • Expanded operations from one country to over 10 countries in eight months, increasing weekly revenue from $1,500 to over $25,000.

Marketing Strategist

Cribstrock
02.2023 - 02.2023
  • Developed go-to-market strategy for product and established paid marketing structure.
  • Implemented data analytics framework for marketing team, providing training on performance strategies.
  • Conducted comprehensive run-through of analytics tracking for marketing initiatives.
  • Served as consultant to onboard and train in-house marketer during contract role.

Digital Marketing Specialist

Springcash
10.2021 - 08.2022
  • Company Overview: Contract, remote
  • Making SEO and other website optimisation updates.
  • Develop digital marketing strategies for multiple products across paid adverts, content marketing, media buying and multiple other channels.
  • Handling of all digital assets and managing full funnel flow of users.
  • Contract, remote

Growth Marketer

XBlitz
02.2021 - 08.2021
  • Conducted A/B tests and analyzed data from Google, Amplitude, and other sources to enhance targeting for marketing campaigns.
  • Implemented app marketing, email, retargeting, and social media strategies, achieving 30% retention from an average of 10% in first three months.
  • Developed a pricing strategy that reduced production costs, increased efficiency, and generated over 100% increase in sales.
  • Created a comprehensive customer funnel optimization and user onboarding guide for all departments to promote seamless customer experience.

Digital Marketer

PlaygroundINC
02.2021 - 08.2021
  • Company Overview: remote
  • I created social media strategies and campaigns to improve brand identity and sales increase for clients, successfully passing target for every 2/4 clients.
  • Performed paid advertising, SEO and email campaigns based on different client objectives using Google Analytics, Facebook Ad manager and Mailchimp to track and improve results.
  • Interacted with other departments and led a team of 30 people performing different functions to execute strategies for multiple clients.
  • This role was majorly a combination of brand management for the company and digital marketing for the company's clients.
  • Remote

Sales and Marketing Manager

Pixels
01.2020 - 01.2021
  • Launched digital and traditional marketing strategies, resulting in over 60% sales increase within six months and 20% reduction in production costs.
  • Re-strategized product positioning to achieve market fit, generating over 100% increase in inquiries and walk-ins.
  • Enhanced customer retention by more than 100% through targeted engagement initiatives.
  • Organized promotional events that achieved highest recorded sales during campaign weeks.
  • Managed brand communications across social media and traditional media, utilizing content creation and influencer marketing.

Education

B.A -

Philosophy

Skills

  • Performance and mobile marketing
  • Growth marketing strategies
  • SEO optimization techniques
  • Data analytics and insights
  • Email marketing campaigns
  • User onboarding processes
  • Analytical thinking skills
  • Start-up operations management
  • Conversion rate optimization (CRO)
  • Account-based marketing strategies
  • Strategy development expertise
  • A/B testing methodologies
  • Amplitude analytics
  • Appsflyer tracking
  • Mixpanel analysis tools
  • Google Analytics and Data Studio proficiency
  • HubSpot CRM management
  • Facebook Ads Manager expertise

Timeline

Startup Founder

AIFlyer
01.2025 - 04.2025

Marketing Strategist

Cribstrock
02.2023 - 02.2023

Growth Marketing Lead

Bridgecard
08.2022 - 01.2025

Digital Marketing Specialist

Springcash
10.2021 - 08.2022

Growth Marketer

XBlitz
02.2021 - 08.2021

Digital Marketer

PlaygroundINC
02.2021 - 08.2021

Sales and Marketing Manager

Pixels
01.2020 - 01.2021

B.A -

Philosophy

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Ifarajimi Oyinkansola