Microsoft Office, Google Suite, Zoom
Joanne Welsh
Landover,MD
Summary
As an experienced engagement professional brings over three decades of transformative experience in Brand Management, Marketing, and Strategic Communication. Propelled global brands to new levels of engagement in diverse markets. With a proven track record in Consumer Research, New Product Launch, and Financial Analysis, excels in crafting compelling narratives that resonate cross culturally. Poised to leverage a rich skill set and visionary leadership in implementing engagement strategies. Dedicated to fostering meaningful collaborations and connections to achieve unparalleled growth. Forward-thinking team leader skilled at operating departments efficiently to meet goals. Successful matching employees with roles for maximum performance. Takes initiative. Focused on continuous operational efficiency and improvement.
Overview
32
32
years of professional experience
Work History
Financial Aid Operations Specialist
Bowie State University
01.2023 - Current
- Managed Federal Government Programs and Budgets throughout the program cycle
- Communicated with students and supervisors about program details, deadlines, and awards
- Analyzed performance statistics and maintained program budgets
- Advised on procedures, problems solved, and provided critical thinking
- Prioritized, troubleshot, respond and resolved inquiries and complaints
- Monitored and reconciled actual expenditure versus budgets monthly
- Developed student contracts for work-study program
- Engaged in a high level of customer service.
Financial Aid Operations Specialist
Bowie State University
01.2023 - Current
- Communicate with students and supervisors via email and in person about program details, deadlines and awards
- Manage programs, complete Federal reporting requirements
- Maintain and manage program budgets, analyze performance statistics
- Effectively manage Federal Government Programs and Budgets throughout the program cycle
- Communicate via email or in-person, advise on procedures, problem solve and think critically
- Serve as an information base and problem-solver for students and colleagues
- Prioritize, troubleshoot, respond, and resolve inquiries and/or complaints
- Monitor/Reconcile actual expenditure vs budgets monthly
- Develop student contracts for the work study program
- Engage in competence level and higher of customer service
Enrollment Specialist & Admissions
Bowie State University
04.2019 - 01.2023
- Enrollment Specialist & Admissions at Bowie State University in Bowie, MD from April 2019 to January 2023
- Graduate & Undergraduate Programs
- PeopleSoft Assistant
- Effectively communicate the admissions process and programs via email, telephone, in-person messaging, website
- Facilitate One Stop Student Enrollment Services- Admissions, Financial Aid, Registrar Office, Students Residence
- Analyze processes and procedures, problem solve and think critically
- Serve as an information base and problem-solver for students and colleagues
- Prioritize, troubleshoot, respond, and resolve inquiries and/or complaints from key stakeholders
- Advise prospective and current students about academic requirements and process, financial aid, housing
- Employ highest level of customer service to interact with key stakeholders, students, parents/guardians
- Articulate key information needs and services of each of the enrollment areas and successfully navigate interpersonal hurdles and situations
- Counsel, advise, investigate, and resolve inquiries and issues presented by potential, current, and former students, parents, faculty, staff, various third parties
- Accurately and efficiently deliver comprehensive customer service support about course enrollment/registration information, academic records, financial aid, billing and payment, and residence life with a focus on student success and retention
- Provide proactive, start-to-finish student/customer service using independent professional judgment and discretion in simple and minimally complex issues related to all supported offices
- Utilize admissions software to enter, edit, validate, retrieve & update and disseminate critical information for internal decision making
- Edit student records
- Review transcript and advise on course of action
- Utilize admissions software and any other technology and software deemed necessary to complete tasks
- Respond to graduate students' emails on enrollment processes, procedures
- Update, edit and maintain student files for admission processing.
Marketing Manager
Consulting Limited
04.2012 - 07.2018
- Managed the marketing function with emphasis on championing the consulting business brand and expanded its customer base
- Executed customer relationship management strategy
- Clients in Non-Profit, Finance, Retail, State Enterprises, Service, Sport
- Analyzed consumer insight and utilized to develop the strategic marketing plans particularly branding strategy
- Identified digital content for brand and assisted with the building of an e-commerce platform
- Developed and executed brand building communications strategy with the advertising agency
- Managed all brand interface, corporate marketing, budgets, advertising, marketing collateral, and events
- Collaborated with program managers to produce marketing plans designed to achieve stated objectives
- Oversaw the design of all marketing materials including brochures, flyers, newsletters, and annual reports
- Developed brand communications, rolled out media plan, achieved over 15% in new business growth and lead generation, successfully converted into new clients
- Communicated regularly with clients as key interface, account manager
- Supervised/advised the external research agency, developed and executed consumer research at the beginning and end of training project utilizing customer journey maps
- Research included qualitative review of customer training impact.
Marketing Manager
Consulting Limited
04.2012 - 07.2018
- Managed the marketing function with emphasis on championing the consulting business brand and expanded its customer base
- Executed customer relationship management strategy
- Clients in Non-Profit, Finance, Retail, State Enterprises, Service, Sport
- Analyzed consumer insight and utilized to develop the strategic marketing plans particularly branding strategy
- Identified digital content for brand and assisted with the building of an e-commerce platform
- Developed and executed brand building communications strategy with the advertising agency
- Managed all brand interface, corporate marketing, budgets, advertising, marketing collateral, and events
- Collaborated with program managers to produce marketing plans designed to achieve stated objectives
- Oversaw the design of all marketing materials including brochures, flyers, newsletters, and annual reports
- Developed brand communications, rolled out media plan, achieved over 15% in new business growth and lead generation, successfully converted into new clients
- Communicated regularly with clients as key interface, account manager
- Supervised/advised the external research agency, developed and executed consumer research at the beginning and end of training project utilizing customer journey maps
- Research included qualitative review of customer training impact.
Marketing Manager
Consulting Limited
04.2012 - 07.2018
- Managed the marketing function with emphasis on championing the consulting business brand and expanded its customer base
- Executed customer relationship management strategy
- Clients in Non-Profit, Finance, Retail, State Enterprises, Service, Sport
- Analyzed consumer insight and utilized to develop the strategic marketing plans particularly branding strategy
- Identified digital content for brand and assisted with the building of an e-commerce platform
- Developed and executed brand building communications strategy with the advertising agency
- Managed all brand interface, corporate marketing, budgets, advertising, marketing collateral, and events
- Collaborated with program managers to produce marketing plans designed to achieve stated objectives
- Oversaw the design of all marketing materials including brochures, flyers, newsletters, and annual reports
- Developed brand communications, rolled out media plan, achieved over 15% in new business growth and lead generation, successfully converted into new clients
- Communicated regularly with clients as key interface, account manager
- Supervised/advised the external research agency, developed and executed consumer research at the beginning and end of training project utilizing customer journey maps
- Research included qualitative review of customer training impact.
Marketing Consultant & Business Development Advisor
Independent Contractor
10.2000 - 03.2012
- Successfully developed and executed a training schedule ensuring that 120 employees received training for five days over a three-month period
- Developed job descriptions for organization with 40 employees
- Managed accounts payable and receivable including invoice processing
- Designed and directed launch of multi-million-dollar business venture
- Worked as general and marketing manager for the client
- Designed and conducted consumer research surveys using the information obtained to develop strategic business plans and branding initiatives
- Negotiated new contracts with vendors, providing savings
- Conducted Marketing Training and Business Planning Seminars for new to business individuals
- Provided advice on markets, research, planning and launch to start-up businesses and entrepreneurs
- Managed the satellite office three times/week.
Marketing Consultant & Business Development Advisor
Independent Contractor
10.2000 - 03.2012
- Trained supervisors and staff at key intervals in the project
- Successfully developed and executed a training schedule ensuring that 120 employees received training for five days over a three-month period
- Developed job descriptions for organization with 40 employees
- Managed accounts payable and receivable including invoice processing
- Designed and directed launch of multi-million-dollar business venture
- Worked as general and marketing manager for the client
- Designed and conducted consumer research surveys using the information obtained to develop strategic business plans and branding initiatives
- Negotiated new contracts with vendors, providing savings
- Conducted Marketing Training and Business Planning Seminars for new to business individuals
- Provided advice on markets, research, planning and launch to start-up businesses and entrepreneurs
- Managed the satellite office three times/week.
Division Brand Manager
Coca Cola Inter American Corporation
11.1997 - 12.1999
- Created and maintained marketing opportunities for product growth and profitability for Central America and the Caribbean
- Managed all brand management functions including product launch, advertising, marketing collateral, events, brand research and brand profit and loss
- Managed multimillion-dollar brand marketing budgets
- Prepared business analysis, evaluation and variance analysis and other business reports
- Developed, presented and implemented strategic marketing plans designed to grow market share
- Managed, executed and defended brand advertising and promotion budgets
- Developed annual sales plan and worked closely with sales managers to achieve monthly targets with tactical promotions and incentives
- Collaborated with advertising agency to develop television, print advertising
- Reviewing/Approving media plans and budgets
- Developed media kits
- Utilized brand communication campaign & channel marketing programs to achieve sales growth
- Led interdepartmental team to identify and review new products
- Developed sales and channel marketing which served to build and promote internal brand support and consumer interest; redefined brand by reworking advertising campaign that achieved heightened levels of brand recall and improved brand profitability by over 10%
- Presented annual brand plans, sales forecast and profit and loss statement by brand.
Senior Brand Manager /Interim Country Manager / Brand Manager
Glaxo Smithkline Limited
09.1992 - 09.1997
- Brand Marketing, Brand Planning and Development, Consumer Analysis, Brand Profit and Loss and Promotions and Marketing Budgets of over $15MM for Tums, Phillips Milk of Magnesia, Midol, Panadol, Panadol Cold for Trinidad & Tobago and the Caribbean Territories
- Prepared, presented and implemented company-wide budget and plans as interim Country Manager
- Developed, executed brand marketing plans including advertising and promotional budgets
- Presented annual brand sales plans, analyzed and presented monthly and quarterly variance
- Directed launch of 6 new product lines, with total annual revenue of $1.3 million
- Recruited, supervised, trained and promotional employees, junior brand managers
- Led interdepartmental team to develop and review new products.
Senior Brand Manager /Interim Country Manager / Brand Manager
Glaxo Smithkline Limited
09.1992 - 09.1997
- Senior Brand Manager /Interim Country Manager / Brand Manager at Glaxo Smithkline Limited in Trinidad, West Indies from September 1992 to September 1997
- Brand Marketing, Brand Planning and Development, Consumer Analysis, Brand Profit and Loss and Promotions and Marketing Budgets of over $15MM for Tums, Phillips Milk of Magnesia, Midol, Panadol, Panadol Cold for Trinidad & Tobago and the Caribbean Territories
- Prepared, presented and implemented company-wide budget and plans as interim Country Manager
- Developed, executed brand marketing plans including advertising and promotional budgets
- Presented annual brand sales plans, analyzed and presented monthly and quarterly variance
- Directed launch of 6 new product lines, with total annual revenue of $1.3 million
- Recruited, supervised, trained and promotional employees, junior brand managers
- Led interdepartmental team to develop and review new products.
Education
MBA International Marketing -
University of The West Indies
Post Certificate Marketing & Consumer Behavior -
University of The West Indies
Bachelor of Science Industrial Management -
University West Indies
Skills
- Brand Management
- Analysis of Consumer Insight
- Market Share Development
- Marketing Planning & Management
- Advertising & Promotion Campaigns
- Financial Analysis
- New Product Development & Launch
- Communication Development & Strategy
- Consumer Research
- Quantitative skills
- Project Management
- Unified Communications Integration
- Analytical Thinking
Personal Information
Title: ASSISTANT DIRECTOR OF EXTERNAL ENGAGEMENT
Software
Timeline
Financial Aid Operations Specialist
Bowie State University
01.2023 - Current
Financial Aid Operations Specialist
Bowie State University
01.2023 - Current
Enrollment Specialist & Admissions
Bowie State University
04.2019 - 01.2023
Marketing Manager
Consulting Limited
04.2012 - 07.2018
Marketing Manager
Consulting Limited
04.2012 - 07.2018
Marketing Manager
Consulting Limited
04.2012 - 07.2018
Marketing Consultant & Business Development Advisor
Independent Contractor
10.2000 - 03.2012
Marketing Consultant & Business Development Advisor
Independent Contractor
10.2000 - 03.2012
Division Brand Manager
Coca Cola Inter American Corporation
11.1997 - 12.1999
Senior Brand Manager /Interim Country Manager / Brand Manager
Glaxo Smithkline Limited
09.1992 - 09.1997
Senior Brand Manager /Interim Country Manager / Brand Manager
Glaxo Smithkline Limited
09.1992 - 09.1997
MBA International Marketing -
University of The West Indies
Post Certificate Marketing & Consumer Behavior -
University of The West Indies
Bachelor of Science Industrial Management -
University West Indies