Ignacio Martinez

Head of Visual Merchandising – Fontainebleau Properties.
Miami | Aventura | Las Vegas | Nashville

• Create and oversee visual standards, store layouts, and SOPs across 10+ retail environments within Fontainebleau Hotels & sister properties.
• Lead renovation initiatives and implement brand-specific visual guidelines to maintain luxury standards and cohesive guest experiences.
• Partner with marketing, buying, and operations teams to align product storytelling with sales and seasonal initiatives.
• Coordinate and execute brand activations and pop-ups for internal and external partners, including Missoni, Adidas, Nike, and Lululemon.
• Serve as liaison between leadership and brand partners to ensure flawless execution of multi-property activations.
• Manage vendor relationships, fixture production, and installation timelines to deliver consistent brand experiences.

Visual Merchandiser Director – Yankeekicks Inc.
Miami | Davie | New York

• Directed visual merchandising for retail and e-commerce platforms, ensuring cohesive brand expression across digital and physical spaces.
• Managed project timelines for renovations, installations, and seasonal rollouts, coordinating with internal and external teams.
• Partnered with vendors, designers, and creative agencies to deliver turnkey visual solutions within scope and budget.
• Developed and implemented VM Guidelines, SOPs, and planograms adopted across multiple retail channels.
• Collaborated with marketing and buying teams on product launches and cross-market campaigns.
• Curated in-store activations and community events to elevate engagement and brand visibility.

District Visual Merchandising Manager – Saks OFF 5TH
Southeast District

• Oversaw visual merchandising standards across 15+ stores, ensuring consistent execution of national directives.
• Partnered with district and store management to adapt corporate guidelines into localized, sales-driven presentations.
• Managed window installations, mannequin styling, and seasonal floor-sets aligned with brand priorities.
• Trained store teams on visual standards, presentation flow, and productivity best practices.
• Supported new store openings, renovations, and high-visibility regional projects.