Ignacio Martinez
Nampa,ID
Summary
Results-driven professional with background in managing high-value client accounts. Achievements include driving client satisfaction and loyalty through tailored account strategies. Known for exceptional teamwork and adaptability in dynamic environments. Proven skills in relationship management and strategic planning.
Overview
9
9
years of professional experience
Work History
Key Account Manager
Frito Lay
03.2023 - Current
- Develop and implement strategies for cooperation with key clients - based on data, insights, and real consumer needs.
- Build a long-term commercial strategy for the channel.
- Lead negotiations and create annual business plans (JBP) with clients - ensuring mutual benefits.
- Design and execute nationwide and promotional sales plans - in collaboration with the sales and trade marketing teams.
- Manage investment and promotional budgets - with a focus on ROI and efficiency.
- Conduct CDA agreement negotiations - from data analysis to final arrangements with the client.
- Support the team - develop competencies, share knowledge, provide coaching, and participate in joint client visits.
- Collaborate cross-functionally to drive growth with clients, including close cooperation with the field team supporting reporting chains.
- Engage in international cooperation with global structures - implement a holistic strategy and prepare and lead international negotiations.
Sales Zone Supervisor
Frito Lay
01.2021 - 02.2023
- Deliver financial and marketplace objectives
- Support and collaborate on execution of GTM projects
- Effectively recruit, staff, and retain frontline talent to meet assigned metrics
- Manage zone wide RSA/RSS schedule
- Deliver safety metrics and manage safety reporting process/open investigations
- Collaborate with cross-functional partners to achieve business goals, and complete daily tasks
Sales District Leader
Frito Lay
01.2017 - 12.2020
- Partner with product supply teams to create accurate forecasts
- Create and develop customer relationships
- Collaborate with customers to maximize sales and execute objectives
- Prepare and deliver sales presentations to customers
- Coach and develop employees
Education
Bachelors - Supply Chain Management
Boise State University
Boise, ID12.2016
Associates of Liberal Arts - undefined
College of Southern Idaho
Twin Falls, ID05.2014
Skills
- Sales
- Coaching skills
- Team building
- Hiring
- Bilingual (Spanish)
- Data Interpretation
- Multi-tasking
- Excellent communication skills
- Conflict resolution
- Strategic mind set
- Results oriented
- Organization
Timeline
Key Account Manager
Frito Lay
03.2023 - Current
Sales Zone Supervisor
Frito Lay
01.2021 - 02.2023
Sales District Leader
Frito Lay
01.2017 - 12.2020
Associates of Liberal Arts - undefined
College of Southern Idaho
Bachelors - Supply Chain Management
Boise State University