Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Igor Lorenz

Igor Lorenz

New York,NY

Summary

Brazilian Marketing, Business, and Product Marketing professional with 12+ years of experience and a track record of successful projects in Tech, Biometrics, Automation Industry, and Health companies. Proven expertise in marketing and sales strategies, B2B sales, pricing, data analytics, market intelligence, team management, branding, e-commerce, digital advertising, and social media.

Overview

12
12
years of professional experience

Work History

Business Manager

SB Innovations
02.2023 - Current
  • Streamlined business processes by implementing new project management tools and techniques.
  • Developed strategic partnerships with key stakeholders, leading to significant growth opportunities for the company.
  • Evaluated current market trends and competitor strategies, guiding the development of innovative solutions to stay ahead in the industry.
  • Established new revenue streams through targeted marketing initiatives and product diversification efforts.
  • Negotiated contracts with suppliers and vendors, securing favorable terms for the company while maintaining strong relationships.

Business Development Manager - LatAm

Mantra Tec
10.2022 - 03.2023
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Developed and implemented strategic plans for business growth, resulting in increased market share and profitability.
  • Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
  • Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
  • Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.

Product Marketing Manager

Akiyama Group and Natosafe Biometrics
01.2022 - 10.2022
  • Developed sales strategy for the national and international biometrics markets
  • Developed and structured pricing strategies in multimillion private and government biometrics projects, in a range between BRL 5M and over BRL 200M
  • Increased product awareness by developing and executing targeted marketing campaigns.
  • Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
  • Optimized pricing strategies based on detailed cost analyses, resulting in improved profitability.

Head of Marketing

Natosafe Biometrics Solutions
06.2021 - 01.2022
  • Created marketing department and managed marketing strategic planning, team efficiency, and financial resources
  • Developed value proposition canvas, go-to-market strategy, growth strategy, pricing strategy, channels strategy, digital strategy, and mapping customer journey
  • Promoted new KPIs and OKRs to track data e organize the goals
  • Implemented CRM software, created pipelines, and sales strategy.
  • Led a team of marketing professionals for successful product launches and promotions.

Marketing Coordinator

Neoyama Group and Abion Biometrics Technology
12.2020 - 08.2021
  • Managed a portfolio with more than 300 products in Biometrics and Automation markets
  • Implemented and managed two Ecommerce channels integrated with marketplaces
  • Increased gross monthly sales on E-commerce by 350% within 8 months with pricing and marketing strategies
  • Established and supported channel partners in Brazil and abroad in biometrics
  • Managed over BRL 130k in Google Ads yearly budget over several accounts and more than 10 social media accounts
  • Managed two massive rebranding projects with new sites development, social media, branding, and market positioning.

Marketing Analyst

Neoyama Group
09.2019 - 12.2020
  • Improved marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.
  • Developed comprehensive marketing strategies for increased brand awareness and customer engagement.
  • Enhanced digital marketing initiatives with the implementation of advanced targeting techniques and optimization strategies.
  • Increased lead generation by creating targeted content strategies for various customer segments.

Senior Data & Intelligence Analyst

Unimed Santa Catarina
03.2018 - 06.2019
  • Enhanced intelligence analysis by streamlining data collection and processing methodologies.
  • Identified potential threats by conducting thorough research on global events and trends.
  • Supported decision-makers by providing timely, accurate, and relevant assessments of emerging threats.
  • Improved collaboration with interagency partners by establishing clear communication channels and protocols.

Data Analyst

Unimed Santa Catarina
12.2016 - 03.2018

Financial Analyst

Nexos Group
02.2012 - 06.2016

Education

Marketing - Marketing

Universidade Cruzeiro Do Sul
Joinville, Brazil

Skills

  • Marketing and Sales Strategy
  • Presentation Skills
  • Data Analysis
  • Market Intelligence
  • Google Ads
  • Business Planning
  • Staff Training
  • Leadership and Teamwork
  • Critical thinking and problem-solving
  • Ability to Work Under Pressure
  • Microsoft Excel
  • CRM Systems
  • Financial Oversight
  • E-commerce
  • Pricing

Languages

Portuguese
Native or Bilingual
English
Full Professional
Spanish
Professional Working

Timeline

Business Manager

SB Innovations
02.2023 - Current

Business Development Manager - LatAm

Mantra Tec
10.2022 - 03.2023

Product Marketing Manager

Akiyama Group and Natosafe Biometrics
01.2022 - 10.2022

Head of Marketing

Natosafe Biometrics Solutions
06.2021 - 01.2022

Marketing Coordinator

Neoyama Group and Abion Biometrics Technology
12.2020 - 08.2021

Marketing Analyst

Neoyama Group
09.2019 - 12.2020

Senior Data & Intelligence Analyst

Unimed Santa Catarina
03.2018 - 06.2019

Data Analyst

Unimed Santa Catarina
12.2016 - 03.2018

Financial Analyst

Nexos Group
02.2012 - 06.2016

Marketing - Marketing

Universidade Cruzeiro Do Sul

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Igor Lorenz