Igor Petryuchenko
Buffalo Grove,IL
Summary
Marketing and growth leader with 15 years of experience building brands. I’ve led creative direction, brand strategy, paid media,and go-to-market execution across B2C and B2B environments, managing both agencies and in-house teams.
I am seeking a Director-level marketing role where I can focus on growth, leadership, and impact at scale within an established or high-growth organization.
Overview
18
18
years of professional experience
Work History
Co-Owner / Marketing & Brand Strategy
Ruby Star Group LLC
03.2022 - Current
- Co-founded and scaled a local service-based business to $2.7M peak annual revenue
- Led brand identity and go-to-market strategy to position Ruby Star as one of the market leaders within a saturated and competitive automotive market in South Florida
- Managed an in-house Marketing Manager and external vendors and agencies to execute content and campaign strategy
- Built strong community ties through active participation in local events, which amplified the brand's presence in the market and contributed to increased business referrals.
- Oversaw daily operations and fostered a positive work environment by encouraging open communication channels among employees
- Built and managed a 12-person team, including 5 direct reports
Co-Owner /Director of Marketing and Operations
Misthub LLC
04.2014 - 02.2022
- Scaled e-commerce business from startup to $6.5M peak annual revenue
- Achieved seven-figure revenue by year two
- Oversaw marketing and operational budgets tied directly to P&L performance metrics
- Managed in-house creative and marketing resources (content, campaigns, ad copy) in a restricted ad space
- Managed 20 employees with 5 direct reports
- Built scalable fulfillment, inventory, and customer experience processes
- Built strong relationships with suppliers, negotiating favorable terms to support operational needs.
- Collaborated with co-owner to develop strategic plans for business expansion and increased profitability.
Co-Owner / Operator
EZPlay LLC
05.2016 - 02.2022
- Scaled an e-commerce business from start-up to $2.6M peak annual revenue
- Brought brand new product category to market - wooden indoor kids playgrounds for homes
- Led the entire marketing strategy and execution including brand strategy, positioning, creative direction of e-commerce website, trade shows, paid media, creative optimization, and customer engagement
- Partnered with ad agencies while maintaining internal ownership of strategy and performance metrics
- Managed multiple distribution channels (Shopify, Amazon, Walmart and affiliate networks)
- Built and led a 7-person team with 3 direct reports
Co-Owner /Director of Marketing and Business Development
World HDD LLC
01.2012 - 01.2024
- Co-owned and scaled a B2B company from start-up to $5.5M peak annual revenue
- Developed brand positioning, channel strategy, and customer acquisition programs for nationwide and international sales
- Directed paid media strategy across Google and Meta, managing external agencies for execution and optimization
- Built and managed in-house creative and marketing resources (content, campaigns, ad copy)
- Managed, vendor contracts, strategic partnerships and distributor relationships through targeted marketing initiatives
- Maintained lean operations with 5 employees and 3 direct reports
Finance / Accounting Analyst
STATS INC
01.2008 - 01.2012
- Worked directly with CFO and CEO to support financial reporting and analysis
- Performed reconciliations of sales and expense accounts for marketing and operations
- Produced P&L and Balance Sheet reports for executive leadership
Education
Bachelor of Business Administration (BBA) - HR Management, Marketing, Finance
01-2008
Skills
- Brand Development & Positioning
- Creative Content Oversight (Video, Photo, Copy)
- Paid Media Strategy (Google Ads, Meta Ads)
- Agency & In-House Team Management
- Vendor Management & Contract Negotiation
- Strategic Partnerships, Trade Shows and Customer Events
- Financial reporting with P&L Ownership
- Advanced Excel & Microsoft Office Suite
- Shopify, WooCommerce
- Google & Meta Business Suites
- HubSpot, Mailchimp, Klaviyo, SEMrush, etc
- Adobe Photoshop (Working Knowledge)
Accomplishments
INC 5000 Honoree in 2018, recognized for high growth, placed 1487
Languages
English
Native or Bilingual
Timeline
Co-Owner / Marketing & Brand Strategy - Ruby Star Group LLC
03.2022 - Current
Co-Owner / Operator - EZPlay LLC
05.2016 - 02.2022
Co-Owner /Director of Marketing and Operations - Misthub LLC
04.2014 - 02.2022
Co-Owner /Director of Marketing and Business Development - World HDD LLC
01.2012 - 01.2024
Finance / Accounting Analyst - STATS INC
01.2008 - 01.2012
Loyola University Chicago - Bachelor of Business Administration (BBA), HR Management, Marketing, Finance
CORE COMPETENCIES
- Marketing Strategy & Brand Development
- Team Building & Performance Management (KPIs)
- Vendor & Partner Relationships
- Strategic Planning & Execution
- Operations & Process Design
- Contract Negotiation
- P&L Ownership & Financial Management
- Cross-Functional Leadership
LEADERSHIP PHILOSOPHY
Collaborative and transparent leader focused on clear goals, open communication, accountability, and trust. Experienced in building teams from the ground up using KPIs, structured planning, and performance reviews to align execution with strategy.
Key Entrepreneurial Outcomes
- 4 companies launched from zero
- All reached seven-figure revenue within 24 months
- 2 successful sales and 2 successful exits
- Long-term experience managing marketing and operations teams