Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Ihor Tsybulenko

Ihor Tsybulenko

Warsaw

Summary

Dynamic Email Marketing Specialist with experience in optimizing email deliverability and improving campaign performance. Expert in A/B testing to enhance key metrics and ensuring compliance with GDPR and CAN-SPAM regulations. Collaborates with creative teams to create high-converting content and has experience with HTML/CSS for responsive email design.

Overview

1
1
year of professional experience

Work History

Email Marketing Specialist

EPC Network
02.2024 - Current
  • Worked with ESP platforms such as Iterable, Salesforce Marketing Cloud, Adobe Marketo, Insider, Remarkety, Tarvent, BigMailer, and GetResponse to manage and optimize email marketing campaigns.
  • Developed and executed email marketing strategies aimed at customer acquisition, retention, and re-engagement, with a focus on the US market.
  • Analyzed email campaign performance by tracking key metrics (open rate, click-through rate, bounce rate) and running A/B tests to improve engagement and conversions.
  • Implemented email authentication protocols (SPF, DKIM, DMARC) to enhance deliverability and ensure compliance with spam filters.
  • Ensured compliance with legal email marketing standards, including a thorough understanding of CAN-SPAM Act and GDPR regulations.
  • Managed domain reputation and worked with postmaster tools to resolve deliverability issues and maintain a strong sender score.
  • Collaborated with copywriters and designers to produce high-converting email content and engaging, visually appealing templates.
  • Designed responsive email templates using HTML/CSS to ensure optimal rendering across devices, including dark mode compatibility.
  • Configured domain settings and SSL certificates using Namecheap, Cloudflare, and cPanel to enhance email deliverability.
  • Utilized Google Analytics and Looker Studio to track and analyze email performance, providing insights to optimize campaigns.
  • Managed and segmented email lists using Google Sheets, ensuring efficient targeting and list hygiene.
  • Designed and tested email templates using Befree and Stripo, ensuring responsive and visually appealing designs.

Quality and Compliance Manager

EPC Network
07.2024 - Current
  • Experience as Quality and Compliance Manager overseeing email marketing campaigns to ensure adherence to legal regulations (GDPR, CAN-SPAM Act) and industry standards.
  • Monitored email campaigns for content quality, deliverability, and compliance, ensuring best practices were followed in every aspect of email marketing.

Education

Bachelor's Degree - International Economic Relations

Lviv University of Trade And Economics
Lviv
06-2022

Master's Degree - International Economic Relations

Lviv University of Trade And Economics
Lviv
04-2024

Skills

  • Proficient in marketing automation tools
  • Email deliverability optimization
  • Segmentation and personalization in email campaigns
  • Campaign performance optimization through A/B testing
  • Domain reputation management expertise
  • HTML/CSS proficiency for email template development
  • Knowledge of CAN-SPAM Act and GDPR compliance
  • Team collaboration with copywriters, designers, and technical staff

Languages

English
Professional Working
Spanish
Limited Working
Polish
Limited Working

Timeline

Quality and Compliance Manager

EPC Network
07.2024 - Current

Email Marketing Specialist

EPC Network
02.2024 - Current

Bachelor's Degree - International Economic Relations

Lviv University of Trade And Economics

Master's Degree - International Economic Relations

Lviv University of Trade And Economics

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Ihor Tsybulenko