Ike DeLaTorre
Crestline,California
Summary
Driven by a strong work ethic and exceptional communication skills, I excelled at Monster Energy, leading teams to innovate in music marketing and event sponsorship. My creative thinking and problem-solving abilities enhanced operational efficiency and fostered a culture of teamwork and collaboration, significantly contributing to our department's goals. I work hard and pour my heart and soul into everything I do.
Overview
12
12
years of professional experience
Work History
Music & Lifestyle Lead
Monster Energy
01.2021 - Current
- Manage a team of Music Marketing MATs.
- Seek out and sponsor new events.
- Create new POS for events/artist's including co-branded items.
- Manage talent such as: Grace Good (our Fire/Cirque performer).
- Help department with Sales & POS orders as needed.
- Utilize Music MAT Team to support department needs for product/pos drops, sampling & event support.
- Oversee all Warehouse operations at our local office & warehouse.
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maintained professional, organized, and safe environment for employees and patrons.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Onboarded new employees with training and new hire documentation.
- Cross-trained existing employees to maximize team agility and performance.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
Music & Lifestyle Coordinator
Monster Energy
01.2020 - 01.2021
- Coordinate all operations in and out of our local warehouse/office.
- Manage a team of Music Marketing MATs.
- Help with event planning, POS & Product allocation.
- Help create and maintain relationships through sampling and product placement.
- Implement safety protocols aligned with Covid safety guidelines.
- Facilitate product and POS needs for live streaming and content creation.
Music Marketing MAT
Monster Energy
11.2017 - 01.2020
- Deliveries & shipments as scheduled by management.
- Operate & maintain company van.
- Assist & work artist signings.
- local product sampling.
- Running towels, pos & product to our artists/stages at events.
- Maintaining local warehouse, stock, product, cleanliness & hosting artists/promoters.
Mixed Martial Arts Instructor
Martial Art Innovations
03.2016 - 11.2017
- Teach & train students 3 years old-Adults in our MMA curriculum.
- Private lessons.
- Testing students for belt advancements.
- Maintain gym/studio equipment, boxing ring, mats.
- Established strong community partnerships with schools and local businesses to promote the growth of the MMA program.
- Integrated mental conditioning techniques into lessons, strengthening students'' focus and determination during competitions.
- Assisting in active shooter & self defense courses.
Store Manager
Hot Topic
01.2014 - 03.2016
- Maintained a clean and organized store appearance to enhance the overall shopping experience for customers.
- Completed routine store inventories.
- Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Hiring & recruiting.
- Evaluated employee performance regularly provided constructive feedback coaching opportunities improvement recognition outstanding achievements.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Created employee schedules to align coverage with forecasted demands.
Assistant Manager
Hot Topic
01.2012 - 01.2014
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
Education
Bachelor of Arts - Music Business
Musicians Institute
Los Angeles, CA05.2008
High School Diploma -
San Marino High School
San Marino, CA06.2005
Skills
Strong Work Ethic
Customer Service
Excellent Communication
Teamwork and Collaboration
Social Media Marketing
Goal Setting
Motivational Techniques
Creative Thinking
Problem-Solving
Multitasking and Organization
Accomplishments
- 2nd Degree Black Belt under Mr. Don Frack at Martial Art Innovations.
- 1st Team All-League Running Back my senior year at San Marino High School.
- Performed at multiple large shows cases/festivals including: House of Blues, Warped Tour 09' & 2010, Punk in The Park & Punk Rock Bowling (as recent as this year)
Mixed Martial Arts, Motorcycles, Singing for a Punk Band
I have been training in Mixed Martial Arts for the past 11 years. I earned my 2nd degree black and was teaching at the school for a while. Martial Arts has helped solidfy my dedication and discipline in everything I do. Motorcycles and music are huge passions of mine. Both keep my ears to the ground on new and upcoming events/lifestyle & culture changes. I'm constanly meeting new people and making more connections.
Timeline
Music & Lifestyle Lead
Monster Energy
01.2021 - Current
Music & Lifestyle Coordinator
Monster Energy
01.2020 - 01.2021
Music Marketing MAT
Monster Energy
11.2017 - 01.2020
Mixed Martial Arts Instructor
Martial Art Innovations
03.2016 - 11.2017
Store Manager
Hot Topic
01.2014 - 03.2016
Assistant Manager
Hot Topic
01.2012 - 01.2014
Bachelor of Arts - Music Business
Musicians Institute
High School Diploma -
San Marino High School
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