IKENNA STOVALL

• Led organic social media strategy across Instagram, TikTok, and LinkedIn, aligning brand storytelling with business goals and cultural moments
• Owned content planning and execution, developing editorial calendars and platform-native content that drove engagement, community growth, and brand affinity
• Served as the primary brand voice across social channels, overseeing publishing, community management, and tone consistency
• Partnered cross-functionally with creative, partnerships, and events teams to translate integrated campaigns and cultural moments including collaborations with The Cut into social-first executions
• Managed content production end-to-end, briefing and directing photographers, videographers, freelancers, and creators
• Activated creator and influencer partnerships with brands such as Mastercard and Hypebeast to extend reach and campaign impact
• Used performance insights and analytics to continuously optimize content and strategy

Key Achievements
• Led the redesign of the website resulting in a shift in brand perception and a 35% increase in direct bookings
• Redesigned email campaigns driving a record-breaking $1.4 million in direct room revenue
• Supported paid ad strategy amplification for large-scale events contributing to over $10 million in annual event revenue

• Provided senior leadership across brand, social, partnerships, and communications during a transitional period.

• Led social media strategy and content direction for luxury fashion and beauty clients including CHANEL, Gucci, Prada, Tiffany & Co., and Off-White.
• Developed editorial calendars and content frameworks aligned with each brand's voice, heritage, and cultural positioning.
• Briefed and managed creators, photographers, and editors to produce high-quality, platform-native content.

• Partnered with local influencers and creatives to produce social content that drove engagement and conversion.
• Supported the redesign of Nordstrom’s digital styling platform, improving user experience and content discoverability.
• Blended customer insights with digital storytelling to strengthen brand connection and performance.

• Launched and scaled the hotel’s social media presence from the ground up, establishing brand voice, visual identity, and content strategy.
• Built influencer partnerships and local collaborations to drive awareness and community engagement.
• Developed initial social media playbooks and content standards as part of the founding marketing team.

• Collaborated with influencers, tastemakers, and press to amplify brand campaigns across digital and social channels.
• Supported digital platform improvements to enhance content discovery and customer experience.
• Leveraged audience insights to inform outreach and campaign execution.

• Analyzed social media and web performance data to support campaign optimization and content strategy recommendations.
• Monitored platform analytics and consumer behavior trends to inform proactive marketing adjustments.