IKTAL GILL
ALDIE,US
Summary
Marketing student with a strong passion for sports, digital engagement, and community-driven fan experiences. Hands-on experience in content creation, social media strategy, photography, and videography through roles with D.C. United and Koa Sports. Proficient in Adobe Creative Suite, Microsoft Office, and social media tools. Recognized for enhancing brand visibility, executing grassroots marketing efforts, and connecting with fans through creative storytelling.
Overview
6
6
years of professional experience
Work History
VICE PRESIDENT OF MARKETING
DECA
09.2024 - Current
- Lead marketing campaigns enhancing brand visibility and boosting member interaction.
- Oversee social media to elevate follower engagement and event attendance.
- Work with executives to craft promotional materials for global conferences.
DIRECTOR OF MARKETING
GMU Alpha Phi
08.2024 - Current
- Led social media strategy, creating TikTok and Instagram content that drove a 75% increase in new member recruitment, the highest in chapter history.
- Managed brand messaging and digital engagement, enhancing the chapter’s online presence.
- Developed promotional materials and coordinated marketing efforts for recruitment and campus events.
Retail sales assocate
Steven F. Udvar Hazy Smithsonian Museum
Chantilly, VA
07.2022 - Current
- Maintained excellent cash handling with zero discrepancies
- Ensured sale goals through effective upselling and product knowledge
- Ensured safety and comfort during high-profile events, promoted within three months from handling public to private events
- Maintained consistent customer satisfaction
- Answered questions about store policies and addressed customer concerns.
MARKETING INTERN
D.C. United
01.2025 - 08.2025
- Developed marketing campaigns that increased fan engagement and ticket sales through strategic planning.
- Supported game-day operations, enhancing fan interaction and overall event success.
- Revitalized Mascots Instagram account, growing followers from 0 to over 700 in three months.
- Created engaging content resulting in over 200,000 interactions on social media pages.
- Provided on-site support at events to elevate brand visibility within the community.
Marketing Director
Kabob Nook
Chantilly, VA
02.2023 - Current
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Created content and promotional materials to drive engagement and conversions.
- Assisted in highlighting new menu items, seasonal dishes, and events to drive customer engagement.
SOCIAL MEDIA MARKETING INTERN
Koa Sports
05.2024 - 08.2024
- Developed trend-based social media content, enhancing engagement and brand visibility.
- Supported newsletter creation, improving design and reader interaction.
- Managed online store operations, optimizing customer shopping experience.
- Captured and edited field visuals for high-impact content creation.
Receptionist
Sameday Service
Aldie, VA
08.2019 - 04.2022
- Efficiently scheduled and dispatched repair calls
- Managed parts orders to ensure timely repairs
- Maintained an accurate appointment calendar
- Handled various clerical tasks effectively
- Provided exceptional customer service and met individual needs
- Successfully advertised and promoted the company to drive increased customer engagement
Education
BACHELOR OF SCIENCE - BUSINESS MARKETING
George Mason University
Fairfax, Virginia05.2027
Skills
- Photography
- Videography
- Adobe Premiere Pro
- Lightroom
- Photoshop
- Canva
- Microsoft Office
- Social media management
- Content creation
- Communication
- Event Coverage
- Digital Marketing
- Customer Engagement
- Video Editing
- Campaign analysis
- Influencer outreach
- Product launch support
- Brand awareness
- Campaign monitoring
Languages
English
Native/ Bilingual
Spanish
Limited
Punjabi
Native/ Bilingual
Timeline
MARKETING INTERN
D.C. United
01.2025 - 08.2025
VICE PRESIDENT OF MARKETING
DECA
09.2024 - Current
DIRECTOR OF MARKETING
GMU Alpha Phi
08.2024 - Current
SOCIAL MEDIA MARKETING INTERN
Koa Sports
05.2024 - 08.2024
Marketing Director
Kabob Nook
02.2023 - Current
Retail sales assocate
Steven F. Udvar Hazy Smithsonian Museum
07.2022 - Current
Receptionist
Sameday Service
08.2019 - 04.2022
BACHELOR OF SCIENCE - BUSINESS MARKETING
George Mason University