IKTAL GILL
ALDIE,US
Summary
Marketing student with a strong passion for sports, digital engagement, and community-driven fan experiences. Hands-on experience in content creation, social media strategy, photography, and videography through roles with D.C. United and Koa Sports. Proficient in Adobe Creative Suite, Microsoft Office, and social media tools. Recognized for enhancing brand visibility, executing grassroots marketing efforts, and connecting with fans through creative storytelling. Eager to bring enthusiasm, creativity, and a collaborative spirit to the Washington Capitals Marketing team.
Overview
1
1
year of professional experience
Work History
VICE PRESIDENT OF MARKETING
DECA
09.2024 - Current
- Lead marketing campaigns enhancing brand visibility and boosting member interaction.
- Oversee social media to elevate follower engagement and event attendance.
- Work with executives to craft promotional materials for global conferences.
DIRECTOR OF MARKETING
GMU Alpha Phi
08.2024 - Current
- Led social media strategy, creating TikTok and Instagram content that drove a 75% increase in new member recruitment, the highest in chapter history.
- Managed brand messaging and digital engagement, enhancing the chapter’s online presence.
- Developed promotional materials and coordinated marketing efforts for recruitment and campus events.
MARKETING INTERN
D.C. United
01.2025 - 08.2025
- Developed marketing campaigns that increased fan engagement and ticket sales through strategic planning.
- Supported game-day operations, enhancing fan interaction and overall event success.
- Revitalized Mascots Instagram account, growing followers from 0 to over 700 in three months.
- Created engaging content resulting in over 200,000 interactions on social media pages.
- Provided on-site support at events to elevate brand visibility within the community.
SOCIAL MEDIA MARKETING INTERN
Koa Sports
05.2024 - 08.2024
- Developed trend-based social media content, enhancing engagement and brand visibility.
- Supported newsletter creation, improving design and reader interaction.
- Managed online store operations, optimizing customer shopping experience.
- Captured and edited field visuals for high-impact content creation.
Education
BACHELOR OF SCIENCE - BUSINESS MARKETING
George Mason University
Fairfax, Virginia05.2027
Skills
- Photography
- Videography
- Adobe Premiere Pro
- Lightroom
- Photoshop
- Canva
- Microsoft Office
- Social media management
- Content creation
- Communication
- Event Coverage
- Digital Marketing
- Customer Engagement
- Video Editing
- Campaign analysis
- Influencer outreach
- Product launch support
- Brand awareness
- Campaign monitoring
Languages
English
Native/ Bilingual
Spanish
Limited
Punjabi
Native/ Bilingual
Timeline
MARKETING INTERN
D.C. United
01.2025 - 08.2025
VICE PRESIDENT OF MARKETING
DECA
09.2024 - Current
DIRECTOR OF MARKETING
GMU Alpha Phi
08.2024 - Current
SOCIAL MEDIA MARKETING INTERN
Koa Sports
05.2024 - 08.2024
BACHELOR OF SCIENCE - BUSINESS MARKETING
George Mason University
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