Refurbishing old furniture, comedy shows, concerts, traveling, and cooking
Ilana Gainey
Glenside,PA
Summary
Results-driven marketing professional with proven expertise in digital strategy, content creation, and analytics. Strong focus on team collaboration and achieving impactful results. Adaptable to changing needs, consistently delivering high-performance campaigns. Known for leadership, innovative thinking, and strategic mindset.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Associate Director, Digital Marketing
Nutrisystem
09.2023 - Current
- Leads a team of 6 who executes all digital strategy across the business.
- Collaborates weekly with creative team, analytics and website management to insure new tests performance are tracking properly.
- Manage budgets and performance projections for executives at a month and yearly breakdown.
- Presents teams performance and creates next steps for planning.
Senior Manager, Digital Marketing
Nutrisystem
10.2019 - Current
- Increase customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements, though SEM, YT, Affiliate networks, 3rd party content vendors, and programmatic. Platforms are managed by internal team.
- Manage approximately $5M monthly in marketing campaigns in highly competitive weight loss market to cultivate brand awareness and drive website orders at effective CPO.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management
Sr Digital Marketing Manager
SS Industries Inc.
08.2018 - 09.2019
- Managed and drove strategy for all paid media efforts for the entire company of around $2.0 M in annual ad spend across Google Ads, Bing/Yahoo, Verizon Media, Impact Affiliate Network, Etsy, Pinterest and Instagram.
- Brought down CPC prices across Google and Bing over 45% year-over year by organizing accounts, thus saving 10% in spend YoY while growing leads 7%
- Directed creative development for new business acquisition, ultimately increasing monthly revenue from $30K to $120K (300% growth YoY)
Sr PPC Marketing Manager
Gen3 Marketing
06.2016 - 08.2018
- Led departments digital team to meet clients goals and helps develop digital marketing strategies.
- Developed and presented PowerPoint presentations of year end learnings and next step for VPs
- Produced up to date weekly agendas for all clients with high level accounts performance outline, thorough PIVOT table views of performance, and continuing and upcoming projects.
Marketing Specialist
Vincodo
06.2013 - 01.2016
- Managed ~ $455K/mon. spend and analyzed the data for clients to easily digest
- Wrote engaging and successful paid advertising used on social and search engine platforms
- Experience marketing verticals: elective surgery, insurance, energy, ecommerce, and higher education
Education
Bachelor of Arts - Marketing
University of Massachusetts Amherst
Amherst, MA 08.2009 - 05.2013
Study Aboard - undefined
University of Westminster
London 08.2012 - 12.2012
Skills
New Customer Acquisition
Performance Marketing
Google Analytics
Campaign Strategy
Data Analysis
A/B Testing
Leadership
Budgeting and forecasting
SEM - Engine Management
Social Campaign Management
Affiliate Marketing Management
Video & Display Management
Competitive and strategic planning
PowerPoint presentations
Interests
Certification
Fred Pryor: Developing Emotional Intelligence
Timeline
Associate Director, Digital Marketing
Nutrisystem
09.2023 - Current
Senior Manager, Digital Marketing
Nutrisystem
10.2019 - Current
Fred Pryor: A Crash Course for the First-Time Manager or Supervisor
03-2019
Fred Pryor: Managing Multiple Priorities, Projects, and Deadlines
01-2019
Fred Pryor: Managing Emotions Under Pressure
01-2019
Fred Pryor: Developing Emotional Intelligence
11-2018
Sr Digital Marketing Manager
SS Industries Inc.
08.2018 - 09.2019
Sr PPC Marketing Manager
Gen3 Marketing
06.2016 - 08.2018
Marketing Specialist
Vincodo
06.2013 - 01.2016
Study Aboard - undefined
University of Westminster
08.2012 - 12.2012
Bachelor of Arts - Marketing
University of Massachusetts Amherst
08.2009 - 05.2013
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