Drove strategic decision-making by identifying trends and gaps in digital performance data and translating results into opportunities for future messaging, testing, and engagement optimization.
Led a full CRM migration from Salsa Engage to Engaging Networks and supported two others, overseeing implementation, data strategy, and platform setup aligned with each nonprofit’s engagement and data goals.
Delivered over ten tailored trainings to internal and external teams to maximize platform usage, reduce manual effort, and grow impact through smarter, more strategic tool adoption.
Prioritized cultivating strong cross-departmental and agency-partner relationships to allow for meaningful collaboration grounded in mutual trust and understanding.
Acted as the technical liaison in Engaging Networks partner relationship, ensuring up-to-date implementation of new platform features and earning certifications as needed to bolster team expertise.
Data Analytics Coordinator
Fresh Eyes Digital
09.2022 - 09.2023
Maintained and populated regular weekly, monthly, and quarterly reports for clients using Engaging Networks, Salesforce, ActionKit, and Luminate.
Organized and streamline internal systems, including standardizing projects steps, assignees, and time estimates for long-term projects.
Handled intake of report requests from throughout the agency and maintain project timelines in ClickUp project management software, ensuring successful and timely completion of deliverables.
Project Success Manager
Fresh Eyes Digital
08.2021 - 09.2022
Created and managed detailed timelines for short- and long-term projects, prioritizing high-quality and on-time delivery.
Led technical transition of Fresh Eyes Digital to a new project management software by utilizing feedback to design an entirely new instance, conducting trainings for staff and clients on the new software, and prioritizing maintaining data integrity across platforms.
Implemented emails and pages in Salsa, Pardot, and Engaging Networks for clients using HTML and CSS.
Took initiative to find opportunities for client work, better systems or processes, and better tools to help clients and internal teams thrive.
Development Associate
Rape, Incest, And Abuse National Network
03.2020 - 08.2021
Rapidly acquired and utilized knowledge in platforms including Salesforce, Classy, Tiltify, and Facebook to assist Development team in usage optimization.
Conceived, completed, and maintained several long-term projects within Salesforce to ensure data integrity in partnership with RAINN's Development Manager, Data & Analytics.
Co-managed Development Intern program, including leading application review and hiring process, developing and delivering comprehensive trainings, and supervising one intern each semester.
Conducted prospect research on individuals, foundations, and corporations to identify and cultivate new and existing donors.
Development Intern
Rape, Incest, And Abuse National Network
09.2019 - 02.2021
Conducted comprehensive prospect research on over 70 individuals, businesses, and foundations.
Utilized Pardot software within Salesforce to code emails and forms.
Inputted recent donor information into Salesforce to maintain consistent CRM data integrity.
Field Manager
Grassroots Campaigns
05.2019 - 07.2019
Raised over $17,000 for Planned Parenthood and the ACLU with an average of $374.84 raised per shift.
Achieved title of 5th top canvasser in the nation for Grassroots 2019 summer season.
Supervised groups of 2-5 canvassers daily in the field.
Trained new hires and existing staff members on crucial canvassing skills.
Education
Bachelor of Arts - Women, Gender, And Sexuality Studies