Ilana Spector
Los Angeles,CA
Summary
As a natural storyteller, I possess the unique ability to weave compelling narratives across various platforms. My expertise extends beyond crafting stories; I also provide strategic guidance and hands-on writing to ensure that these narratives resonate with our audience. I excel in developing hypotheses and test plans, collaborating closely with product partners to refine and enhance our offerings. I recognize that a brand's voice is paramount in forging connections with consumers, and I'm committed to infusing that voice into every aspect of our brand and product.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Moonphase Collection
01.2020 - Current
- Developed and implemented comprehensive marketing strategies to drive brand awareness and increase customer engagement
- Created and executed successful digital marketing campaigns across multiple platforms, utilizing SEO, social media, and email marketing techniques to generate growth in online customer acquisition
- Developed and executed engaging social media content strategies, resulting in boost in follower engagement and growth in brand awareness
- Created compelling copy for various digital platforms, including website and social media
- Led a cross-functional team in the successful launch of a new product line, conducting market research, creating pricing strategies, and overseeing the creation of targeted marketing materials
- Managed relationships with key stakeholders and B2B vendors, negotiating contracts and ensuring timely and cost-effective delivery
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Used data analytics to track lead generation campaigns and improve quality.
- Created and managed social media campaigns to increase brand engagement.
Marketing Manager
Honey Bubble Shop
01.2017 - 12.2019
- Executed strategic marketing campaigns, resulting in increased brand visibility and customer engagement
- Developed and implemented comprehensive communication plans, including digital and traditional media, resulting in increase in website traffic and boost in social media followers
- Oversaw the creation and delivery of compelling marketing materials, such as brochures, presentations, and videos, to effectively communicate brand messaging and ensure consistency across all channels
- Collaborated with cross-functional teams to launch new product lines, conduct market research, and identify target audiences
- Participated in design review meetings to brainstorm new UX developments through collaborative thinking.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Used data analytics to track lead generation campaigns and improve quality.
- Coordinated with design and media teams to develop high-quality creative assets.
Leasing Agent & Realtor
Adaptive Realty
01.2012 - 12.2016
- Proficiently secured and finalized sales agreements
- Promoted and showcased properties through online platforms, crafting successful advertising content and visuals
- Spearheaded the leasing division, consistently leasing 25+ units/month
Education
MBA - Management/Operations & Entrepreneurship
Emory University: Goizueta Business School
05.2017
BA - Philosophy & Economics
Brandeis University
Waltham, Massachusetts06.2011
Skills
- Strategic Planning, Project Management, B2B Sales, B2C Sales, CRM Software, Marketing, Customer Success, UX
- Excellent Communication, Product Management, Driven & Focused, Team Leadership, Data & Analytics, Customer
- Lifetime Value, Campaign Management, Google Analytics, Digital Marketing, Content Creation, Financial
- Forecasting, Budget Management
- Creative Thinking
- Relationship Building
- Market Research Analysis
- Google Analytics
- Strategic Marketing
- Complex Problem Solving
- Product Promotion
- Brand Strategy
- Web Content Creation
- Decision-Making
- Verbal and Written Communication
- Brand Messaging
- Team Management
- Communication Strategy Development
- Communication Management
Timeline
Marketing Manager
Moonphase Collection
01.2020 - Current
Marketing Manager
Honey Bubble Shop
01.2017 - 12.2019
Leasing Agent & Realtor
Adaptive Realty
01.2012 - 12.2016
MBA - Management/Operations & Entrepreneurship
Emory University: Goizueta Business School
BA - Philosophy & Economics
Brandeis University
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