Ilea Shutler

Lead creative for 60–90 clients annually across diverse industries. Spearhead visual storytelling, campaign development, and production strategy across digital, TV, social, and out-of-home media. Collaborate closely with clients, sales teams, designers, and editors to drive revenue and deliver high-impact content.

• Generated nearly $500K in production revenue in 2023, with consistent year-over-year growth.
• Developed long-form brand content for awards shows, online video, and local television.
• Manage the development of 150+ assets yearly across platforms: cable, YouTube, Meta, TikTok, email, display, web, billboard.
• Increased production volume and revenue to a level that directly necessitated hiring an additional team member, contributing to the expansion of the department.
• Incorporate data-driven insights into creative decision-making processes, enhancing overall campaign effectiveness.
• Guide internal and external teams, aligning skills to creative goals.
• Regularly lead 6+ client trainings and internal workshops on creative best practices and AI-enhanced creative workflows.
• Mentor 3+ Creative Consultants, supporting their growth in campaign development, storytelling, and stakeholder collaboration.

Produced the award-winning Conversations interview series and Watch-Out live event content, delivering timely, high-impact video journalism.

• Led end-to-end production of 30+ interview episodes and event features, translating complex policy and social issues into visually engaging narratives.
• Delivered edited content with 24–48 hour turnarounds, supporting rapid news cycles and increasing audience engagement on digital platforms.
• Designed custom motion graphics and visual treatments using Adobe Photoshop and After Effects, enhancing viewer retention and reinforcing brand identity.
• Collaborated with journalists, editors, and event producers to ensure storytelling aligned with editorial standards and community impact goals.

Owned creative direction for product marketing videos supporting brands such as GE, Energizer, and EcoSurvivor.

• Produced and edited 50+ promotional and tutorial videos annually for trade shows, YouTube, and social media, helping increase product visibility and customer education.
• Created long-form product showcases with advanced editing techniques, color grading, and motion graphics, contributing to measurable boosts in social engagement and in-store sell-through.
• Ensured brand and messaging consistency across 6+ product categories through close collaboration with marketing, product, and social teams.
• Supported content development for CES and other major trade events, helping position Jasco as a leader in consumer tech accessories.

• Produced 100+ long-form news stories for The Oklahoma News Report, collaborating with reporters to craft compelling narratives around healthcare, education, and public interest.
• Edited with Avid and Adobe tools to enhance storytelling with visuals, b-roll, and motion graphics.
• Delivered content under tight daily and weekly deadlines for statewide broadcast.
• Contributed to journalism recognized with multiple AP and SPJ awards for reporting and production, including a 1st place honor.