Ileana Schneider
Stony Brook,NY
Summary
Accomplished alliance marketing professional with a track record of driving market growth and profitability for global technology companies. Skilled in developing and implementing strategic approaches to ensure success in fast-paced environments. Effective communicator and natural leader with a high level of energy. Experienced in managing cross-functional teams and cultivating profitable partner relationships. Demonstrated expertise in project management and results-driven marketing.
Overview
25
25
years of professional experience
Work History
Senior Alliance Marketing Manager
Veritas Technologies
Santa Clara, CA
08.2018 - Current
- Providing end-to-end management of partner marketing initiatives for key partnerships like Microsoft, Hitachi, VMware, Pure Storage, Nutanix.
- Work closely with partner teams to identify GTM priorities and partner marketing initiatives.
- Develop and execute best-in-class marketing plans with key partners that effectively drive awareness and adoption of partner solutions.
- Design, implement, and manage end-to-end demand generation campaigns, including goals, messaging, CTA, marketing distribution channels, follow-up activities, and success metrics to build leads and pipeline for co-sell opportunities.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Reimagine and execute partner engagement strategy for industry events (Ignite/HIMSS, RSA, etc).
- Concentrating on accelerating and expanding the Marketplace: optimizing listings, benefits of the Marketplace rewards program, G2 demand generation campaign, and scaling channel enablement and onboarding for key partners.
- Tracked, analyzed and reported on marketing program results.
Alliance Marketing Manager
Computer Associates International
Islandia, New York
10.1999 - 07.2018
- Developed joint and partner-led marketing plans that supported newly created innovative solution offerings aimed at driving partner pipeline and revenue.
- Designed and executed demand generation strategies that were repeatable and scalable, leveraging multiple channels such as webcast, social media, email campaigns, online marketing, live events PR and branding initiatives.
- Achieved track record of driving 20% sales pipeline for US market.
- Created and launched various sales enablement materials for internal and external partners such as battle cards, quick reference guides, infographics, joint delivery methodologies and sales presentations.
- Achieved the goal of securing 5 user conference sponsorships with global partners, resulting in a total revenue of $500K and skillfully organized over 100 executive one-on-one sessions.
- Implemented a productive reporting system to analyze and assess marketing investments.
Education
SUFFOLK COMMUINITY COLLEGE
New York, NYSkills
- Partnership Development
- Partnership Marketing
- Marketing campaign development and management
- Digital Marketing
- Global Event Management
- Integrated Digital Campaigns
- Cloud Marketplace Growth
- Pipeline Growth and Conversion
- Co-Sell Acceleration
- Data Analytics
- Budget Administration
Timeline
Senior Alliance Marketing Manager
Veritas Technologies
08.2018 - Current
Alliance Marketing Manager
Computer Associates International
10.1999 - 07.2018
SUFFOLK COMMUINITY COLLEGE
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