ILICIA MARIACA-BERTIE
Brooklyn,New York
Summary
Passionate beauty industry professional with hands-on experience and a deep understanding of trends, client needs, and brand storytelling. Eager to transition from behind the chair to behind the scenes, bringing creativity, adaptability, and industry knowledge to digital and marketing initiatives. Inspired by L'Oréal's global impact and innovation, I am motivated to grow, be challenged, and contribute to shaping the future of beauty.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Stylist
Hair & Co BKLYN
Brooklyn, New York
09.2022 - Current
- Customized hair colors and products based on personalized hair care plans to enhance client retention.
- Collaborated with the team to improve service delivery and elevate client satisfaction.
- Consulted with walk-in customers, recommending treatments and styling products to secure repeat business.
- Designed tailored home hair care regimes, upselling services to meet customer needs, and increasing sales volume.
- Engaged in team discussions on marketing strategies, fostering open communication, and boosting productivity.
Hair Stylist and Receptionist
Visions Hair Studio
Wellington, Florida
07.2014 - 08.2022
- Educated clients on products, building trust, and increasing business revenue.
- Pursued ongoing training to stay current with beauty trends, enhancing client retention.
- Assisted in developing marketing strategies and promoting salon services on social media, boosting customer acquisition.
- Supervised salon front-end operations, booked appointments, managed the cash register, and coordinated employee schedules, maximizing workflow.
- Monitored color inventory levels and placed weekly orders to optimize business expenses.
Retail Sales Associate
Love Culture
Wellington, Florida
10.2011 - 02.2013
- Greeted customers and provided tailored product recommendations, enhancing customer satisfaction.
- Managed inventory levels and organized merchandise displays, maximizing visibility and driving sales.
- Collaborated with team members, ensuring seamless store operations during peak periods.
- Participated in promotional events, increasing product awareness and sales engagement.
Education
License - Cosmetology
Hair Design Institute
Boynton Beach, FL09-2016
Bachelor of Science - Business Administration, Human Resource Management
Western Governors University
Salt Lake City, UTSkills
- Active listening
- Client relationship management
- Detail-oriented
- Problem-solving and adaptability
- Project management
- Strong verbal and interpersonal communication
- Social media marketing
- Entrepreneurial mindset
- Team collaboration
- Creativity and innovation
Certification
- NYS Cosmetology License
Timeline
Senior Stylist
Hair & Co BKLYN
09.2022 - Current
Hair Stylist and Receptionist
Visions Hair Studio
07.2014 - 08.2022
Retail Sales Associate
Love Culture
10.2011 - 02.2013
License - Cosmetology
Hair Design Institute
Bachelor of Science - Business Administration, Human Resource Management
Western Governors University
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