Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
ILIMELA STOCKMASTER

ILIMELA STOCKMASTER

Summary

Visionary Director of Sales and Events with over 25 years of expertise in sales leadership, customer satisfaction and comprehensive event management. Excels in orchestrating high budget, large-scale events, driving team performance, and ensuring meticulous execution that surpasses client expectations. Dedicated to leveraging innovative strategies and exceptional organizational skills to enhance event outcomes and business growth . I am passionate about cultivating meaningful connections and creating unforgettable experiences.

Business development professional with proven track record in driving growth and fostering strong client relationships. Known for strategic thinking, effective communication, and strong focus on team collaboration to achieve results. Skilled in market analysis, negotiation, and partnership development, with flexible approach to meet changing needs. Trusted for reliability and consistently delivering on objectives.

Overview

32
32
years of professional experience

Work History

Director of Business Development

Rhino's Rugby
08.2024 - 12.2024
  • Team leader during an intense and high-level, task oriented, 90-day setup for the R10C internationally televised rugby series.
  • Organized, and negotiated short term contracts with vendors for the series while working effectively in a fast-paced environment
  • Managed logistics for 160+ Olympic, World Cup, and Pro rugby players including hotel and transportation accommodations.
  • Initiated the process of integrating international athletes with local culture, engaging in community gatherings.
  • Developed a unique community-centered approach, elevating the event's social significance.
  • Resourced and coordinated field space for conditioning practice, Senior Center visits, Adopt a Team, Alzheimer's Walk, Mission Viejo Night Market, First Responders Appreciation Day with Olympic players.
  • Set up and supervised VIP secured areas at the field, ensuring seamless tournament execution for local business owners and sponsors.


Director of Special Events

Rancho Mission Viejo Riding Park
01.2024 - 08.2024
  • Sales and planning of orchestrated non-equestrian events
  • Fostered strong partnerships with local businesses and community leaders, expanding event offerings and boosting the park's regional impact.
  • Analyzed, reviewed and edited lease agreements with clients to ensure clarity, and compliance with city rules and regulations including OCFA, CHP, local police departments, and numerous city officials.
  • Negotiated contracts with venues, vendors and suppliers to obtain the best rates and services.
  • Enhanced overall guest experience by implementing creative event designs and engaging entertainment options.
  • Managed budgets effectively, ensuring the successful execution of various events of 150-3,000+ attendees while staying within financial constraints.
  • Researched vendors and locations, liaised between event staff and facilities and arranged teams to coordinate event setup and teardown.
  • Managed administrative logistics of event booking, coordination and event promotions.
  • Developed detailed event reports, documenting all aspects of each event. BEO tracking with post event analysis.



Independent Business Owner

IKS Events
06.2022 - 12.2023
  • Founded and operated an independent contracting business, specializing in organizing and bringing events to restaurants, enhancing their community engagement and revenue opportunities
  • Delivered outstanding service to customers to maintain and extend relationships for future business opportunities.
  • Communicated effectively with clients throughout the entire project lifecycle, keeping them informed of progress updates or any potential issues that arose.
  • Negotiated contracts with clients, ensuring clear communication of project scope and expectations for both parties.
  • Maintained detailed records of project progress, expenses, and communications for accurate invoicing and future reference.
  • Worked closely with clients throughout the event planning process, providing frequent updates and addressing any concerns to ensure a positive experience from start to finish.
  • Cultivated new business opportunities by attending industry conferences, networking events, and conducting targeted outreach initiatives.
  • Negotiated favorable terms with vendors and suppliers to minimize costs while maintaining high-quality experiences for attendees.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Promoted business via social media to generate leads and maximize brand identity.
  • Enhanced company reputation by delivering top-quality products and services, ensuring repeat business from satisfied clients.


Director of Sales

Trevor's at the Tracks
10.2016 - 05.2022


  • Created special private events program that generated more than $1.7 million in revenue for a brand new south Orange County restaurant and event center.
  • Collaborated as a key team member to develop Banquet Menu, lead event sales, coordinated food & beverage options, planned special occasions and managed banquets to ensure efficient guest service.
  • Built and cultivated relationships with customers, including businesses and community groups to generate and expand sales and company perception.
  • Management of event staffing teams while directing multiple events occurring at the same time
  • Resolved customer complaints as appropriate to maintain a high level of customer satisfaction
  • Banquet Event Orders, forecasting, short term and long-term planning, event inventory, policies and procedures with post-event followup
  • Post-event debriefing, analysis, sales review and accounting.
  • Enhanced overall guest experience by implementing creative event designs and engaging entertainment options.
  • Managed budgets effectively, ensuring the successful execution of various events while staying within financial constraints.
  • Oversaw event happenings in progress, answered guest questions, acted quickly to resolve problems.
  • Managed venue, labor and technical efforts of internal and external partners to successfully execute 200+ events per year.
  • Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Developed detailed event reports, documenting all aspects of each event.


Creator and Owner, Stylist

G-Lani Style Clothing
01.2005 - 01.2017
  • Conceived, built, and grew personalized clothing and styling company with a $2500 initial investment into $85k-$100k annual revenue.
  • Wholesale purchase of supplies for resale: rolling racks, tags, bags, steaming machine, hangers, professional garment cover bags, dress forms, inventory management, website, business cards, advertising, marketing, POS, CRM and IMS systems.
  • Built and retained relationships with high-end clientele for personal boutique resale events with individualized styling.
  • Created a separate side business of complete closet re-do projects for clients.
  • Wholesale purchasing MAGIC Las Vegas, Coterie New York, Atlanta Apparel, Impressions Expo Long Beach, Surf Expo, WWIN, Advanced Textiles Expo.
  • Managed financial aspects of the business.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.
  • Mentored junior stylists, providing guidance on best practices in customer service, sales techniques, and fashion expertise.
  • Successfully established partnerships with local salons to showcase and sell apparel, boosting sales through targeted retail placement.


Event Sales and Management Associate

Rancho Capistrano Winery
01.2014 - 01.2016
  • Successfully planned and implemented monthly membership events, including entertainment, catering, budgeting, and timeline management
  • Front of house management and staffing
  • Significantly increased wine club membership through effective sales and relationship building with potential and current clients
  • Cultivated a positive work environment that promoted employee engagement, motivation, and retention.
  • Drove sales and customer service while assisting guests with membership services.
  • Produced detailed and relevant reports for sales tracking.


Office Manager

Newport Wellness Center
01.2000 - 01.2011
  • Built, maintained and managed front office for busy, multidisciplinary health practice.
  • Created and upheld scheduling for multiple wellness practitioners including chiropractors, massage therapists, and other service providers.
  • Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
  • Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.


Account Executive, Sales

NFL Dallas Cowboys
01.1993 - 01.1999


  • Led the successful setup of technology integration, organization and implementation of cell phone usage protocols for NFL team players.
  • Contributed to the design team that created the first company-branded faceplate for cell phones in the U.S., featuring the Dallas Cowboys logo.
  • Promoted from inside sales representative to Account Executive, outside field sales for Dallas Cowboys.
  • Assisted in organizing and coordinating NFL player participation in various charitable events and setup for trade shows selling team merchandise.


Education

Master of Science - HOSPITALITY MANAGEMENT

UNLV
Las Vegas, NV

Skills

  • Key account management
  • Revenue growth
  • Networking
  • Pipeline development
  • Corporate communications
  • Lead generation
  • Sales leadership and training
  • Competitive intelligence
  • Negotiations
  • Goals and performance

Accomplishments

Motivational Speaker for the Orange County Child Abuse Prevention Center for teens and children at risk.

Collaborate with Laura's House providing professional attire and career readiness resources to women transitioning back into the workforce.

Recipient of New Business Excellence Award for most new accounts.

Salesperson of the Year~ Park West Athletic Training, Dallas Cowboys, Trevor's at the Tracks.


Certification

  • Sandler Training's President's Club Membership – Sandler Training.
  • Certified Team Performance Coach™(CTPC)- Team Coaching International.
  • ServSafe Food Handler's Certification
  • Certified Sales Executive (CSE) - Sales and Marketing Executives International.

Timeline

Director of Business Development

Rhino's Rugby
08.2024 - 12.2024

Director of Special Events

Rancho Mission Viejo Riding Park
01.2024 - 08.2024

Independent Business Owner

IKS Events
06.2022 - 12.2023

Director of Sales

Trevor's at the Tracks
10.2016 - 05.2022

Event Sales and Management Associate

Rancho Capistrano Winery
01.2014 - 01.2016

Creator and Owner, Stylist

G-Lani Style Clothing
01.2005 - 01.2017

Office Manager

Newport Wellness Center
01.2000 - 01.2011

Account Executive, Sales

NFL Dallas Cowboys
01.1993 - 01.1999

Master of Science - HOSPITALITY MANAGEMENT

UNLV
ILIMELA STOCKMASTER