Ilina Gligorovska Surlevska
Skopje
Summary
Dynamic marketing and sales leader with proven success at Studio Moderna AD Skopje, excelling in media planning and budget management. Adept at driving sales growth through innovative strategies and effective team leadership. Recognized for exceptional interpersonal skills and a strong analytical approach, consistently achieving targets and enhancing brand visibility.
Overview
18
18
years of professional experience
Work History
Head of Sales & Marketing
Studio Moderna AD Skopje
Skopje
01.2018 - Current
- Managing the DRTV sales channel , media planning, acting as post-production manager and marketing specialist
- Developed and implemented sales plan for television channel aligned with central strategy.
- Exceeded monthly sales targets while maximizing profit margins.
- Analyzed gross profit of media campaigns, presenting results at weekly meetings.
- Monitored daily sales performance and managed media budget to optimize profitability.
- Prepared media investment plans on weekly, monthly, and yearly basis.
- Established innovative sales techniques and prepared forecasts regarding stock levels.
- Coordinated communication with national and local TV stations to negotiate rates.
- Executed integrated marketing campaigns across four brands, ensuring alignment with sales strategies.
Production and post-production manager
Studio Moderna AD Skopje
Skopje
02.2016 - 01.2018
- Oversaw postproduction of DRTV materials, ensuring compliance with quality standards and guidelines.
- Executed new productions and upgrades of video content, emphasizing script writing and editing.
- Coordinated preparation of video and audio materials across all marketing and sales channels.
- Organized local video and photo productions aligned with marketing strategies, securing testimonials.
- Managed archive of production materials, maintaining organized access to master and localized versions.
- Delivered compliant video content consistently for television and various marketing channels.
- Facilitated timely adaptation of DRTV content and promotional materials to meet deadlines.
- Supervised video editing and script preparation for localizations to enhance audience engagement.
DRTV sales and media planning assistant
Studio Moderna AD Skopje
Skopje
01.2015 - 02.2016
- Company Overview: Dormeo, Delimano, Top Shop, Wellneo, Rovus brands
- Execution of production and sales plan.
- Media planning for 4 TV stations with daily investment allocation of 165 minutes plus prime time.
- Preparation of media investment plan on weekly level;
- Production coordination and execution.
- Dormeo, Delimano, Top Shop, Wellneo, Rovus brands
- Business or sector sales and media planning
Program coordinator
Macedonian Red Cross
Skopje
06.2010 - 12.2014
- Coordinated dissemination of International Humanitarian Law (IHL) programs with staff and volunteers.
- Organized seminars and workshops to enhance management and communication skills.
- Helped the Secretary for the National Committee of IHL, overseeing communication and activity organization.
- Facilitated dissemination sessions targeting volunteers and specific community groups.
- Managed events, press conferences, and public relations for Red Cross initiatives.
- Authored news articles and information releases for media distribution.
- Supported capacity building initiatives within NGO sector through effective volunteer management.
Management of staff and volunteers
Macedonian Red Cross
Skopje
11.2009 - 06.2010
- Capacity building of human resources.
- Organization of seminars for developing management and communication skills, organization workshops for increasing communication skills and project preparation.
- Business or sector Management with volunteer, NGO(s) INGO(s)
Subject Assistant – subject “Introduction of Journalism”
University “St. Cyril and Methodius”
05.2008
- Company Overview: Faculty of Law “Justinian Primus”
- Faculty of Law “Justinian Primus”
- Business or sector Faculty, education, training
Consultant services – Communication and visibility plan
Center for promotion of sustainable agriculture practices and rural development – CeProSARD
Vizbegovo
08.2023 - 09.2023
- Development of plan for communication and visibility of the project "Green Energy Fostering social entrepreneurship by establishing pilot energy cooperatives in the cross-border region” financed by the European Union.
- Preparation PR Strategy.
- Detailed Visibility actions.
- Stakeholder mapping.
- Mapping communication channels.
- Business or sector Communication and visibility, NGO(s)
Consultant services – Communication and visibility plan
Center for promotion of sustainable agriculture practices and rural development – CeProSARD
Vizbegovo
05.2020 - 06.2020
- Development of plan for communication and visibility of the project "Together for more opportunities and support" - TIMOR financed by the European Union.
- Preparation PR Strategy.
- Detailed Visibility actions.
- Stakeholder mapping.
- Mapping communication channels.
- Business or sector Communication and visibility, NGO(s)
Journalist and speaker
University “St. Cyril and Methodius”
12.2007 - 10.2018
- Company Overview: STUDENT FM 92,9 University Radio Media
- Making daily news, gathering information about university news, preparation of program units, and interpretation of program units on air.
- STUDENT FM 92,9 University Radio Media
- Business or sector Communication, Radio
Education
Master studies of mass-media and communication - Globalization and media, Media Law, Culture in media, Communication Theories, Management and media, marketing and media, Public Relations, Business communication and Human relations
University “St. Cyril and Methodius”, Faculty of Law “Justinian Primus”
Skopje, North Macedonia06.2013
Bachelor in Journalism - Theories of journalism, Mass- media and Communication, Public opinion, Public Relations, Human Rights, Politico logy, Economics, Law, English, Ethics, Freedom of Speech, Technology and organization of media, Analytical Journalism, Informative journalism, Printed and electronically media
University “St. Cyril and Methodius”, Faculty of Law “Justinian Primus”
Skopje, North Macedonia06.2008
High School Diploma - Skopje, North Macedonia
Rade Jovcevski Korcagin
Skopje, North Macedonia06.2004
Skills
- Interpersonal and communication skills
- Public speaking
- Active listening
- Constructive feedback
- Proficient and basic user skills
- Organizational and analytical skills
- Project management
- Creative writing and storytelling
- Leadership and mentoring
- Process optimization
- Media planning and execution
- Budget management
- Brand strategy
- Team leadership
- Social media strategy
- Problem solving
- Time management
Personal Information
- Date of Birth: 04/29/86
- Gender: Female
- Nationality: Macedonian
- Driving License: B
Languages
Macedonian
First Language
English
Proficient (C2)
C2
Timeline
Consultant services – Communication and visibility plan
Center for promotion of sustainable agriculture practices and rural development – CeProSARD
08.2023 - 09.2023
Consultant services – Communication and visibility plan
Center for promotion of sustainable agriculture practices and rural development – CeProSARD
05.2020 - 06.2020
Head of Sales & Marketing
Studio Moderna AD Skopje
01.2018 - Current
Production and post-production manager
Studio Moderna AD Skopje
02.2016 - 01.2018
DRTV sales and media planning assistant
Studio Moderna AD Skopje
01.2015 - 02.2016
Program coordinator
Macedonian Red Cross
06.2010 - 12.2014
Management of staff and volunteers
Macedonian Red Cross
11.2009 - 06.2010
Subject Assistant – subject “Introduction of Journalism”
University “St. Cyril and Methodius”
05.2008
Journalist and speaker
University “St. Cyril and Methodius”
12.2007 - 10.2018
Master studies of mass-media and communication - Globalization and media, Media Law, Culture in media, Communication Theories, Management and media, marketing and media, Public Relations, Business communication and Human relations
University “St. Cyril and Methodius”, Faculty of Law “Justinian Primus”
Bachelor in Journalism - Theories of journalism, Mass- media and Communication, Public opinion, Public Relations, Human Rights, Politico logy, Economics, Law, English, Ethics, Freedom of Speech, Technology and organization of media, Analytical Journalism, Informative journalism, Printed and electronically media
University “St. Cyril and Methodius”, Faculty of Law “Justinian Primus”
High School Diploma - Skopje, North Macedonia
Rade Jovcevski Korcagin
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