Summary
Overview
Work History
Education
Timeline
Generic

ILISSA MARSDEN

Summary

20+ years of Brand AOR account experience, spanning both consumer and pharmaceutical categories.

Overview

21
21
years of professional experience

Work History

Freelance Client Service

PUBLICIS HEALTH
08.2023 - Current

• Cultivate client relationships in collaboration with senior leadership while developing celebrity campaigns for Pfizer Eliquis® No Time to Wait, Acadia Pharmaceuticals® More to Parkinson’s, and GSK's vaccine portfolio.

Freelance Client Service

TERRI & SANDY
01.2023 - 09.2025

• Directed an integrated agency team in brand planning for Keebler® and Orchard Valley Harvest® while administering budget and performance assessments for campaign optimization.

• Oversaw creative ideation, production, and research for effective campaign execution, while managing cross-channel integration to ensure cohesive brand messaging.

Freelance Client Service

DIGITAS
01.2022 - 12.2022

• Directed IAT’s annual brand planning process, translating marketing objectives into TV, print, digital, and social media strategies for Ragù® and Bertolli® and launched Cucina Moderna®, enhancing brand presence across multiple platforms.

• Ensured clients’ financial health by managing revenue projections, scope definition, and delivering ongoing thought leadership.

Freelance Client Servic

FISHAWACK HEALTH (Closerlook)
05.2021 - 12.2022

• Directed integrated agency team in brand planning, budget development, and execution for Novo Nordisk's GLP1 brands.

• Successfully launched Wegovy, the world’s first obesity drug, in the U.S. market.

• Oversaw measurement of digital and patient support deliverables to assess effectiveness.

Group Account Director

VMLY&R
11.2017 - 05.2021

• Developed strategic omni-channel solutions for Unilever's leading brands, identifying growth opportunities.

• Managed revenue forecasting and account profitability for a multi-million dollar budget, while guiding a large account team to achieve brand and financial objectives efficiently.

Account Director

FCB
11.2015 - 06.2016

• Spearheaded creative campaigns that reshaped category perceptions for JM Smucker’s Pet brands: Milk-bone®, Meow Mix®, Natural Balance®, and Nature’s Recipe®.

• Fostered collaboration among cross-functional teams to drive project success, while motivating account staff to enhance engagement and productivity.

Account Director

SGK
02.2009 - 04.2015

• Provided strategic account management for CPG clients, including Newell Rubbermaid, Target, and PetSmart, while enhancing relationships with brand teams and executives.

• Drove additional revenue generation with new and existing clients through targeted initiatives and innovative proposals.

Account Manager

RYAN PARTNERSHIP
01.2006 - 02.2009

• Facilitated strategic development and creative management for integrated marketing campaigns for clients including Office Depot, Brown’s Shoes, AMEX, and Sears/Kmart.

Managing Editor

312 Magazine
02.2005 - 01.2006

•Oversaw editorial assignments and organized content for an emerging magazine, maintaining high quality and relevance.

Education

Bachelor's Degrees - English & Marketing

DEPAUL UNIVERSITY

Timeline

Freelance Client Service

PUBLICIS HEALTH
08.2023 - Current

Freelance Client Service

TERRI & SANDY
01.2023 - 09.2025

Freelance Client Service

DIGITAS
01.2022 - 12.2022

Freelance Client Servic

FISHAWACK HEALTH (Closerlook)
05.2021 - 12.2022

Group Account Director

VMLY&R
11.2017 - 05.2021

Account Director

FCB
11.2015 - 06.2016

Account Director

SGK
02.2009 - 04.2015

Account Manager

RYAN PARTNERSHIP
01.2006 - 02.2009

Managing Editor

312 Magazine
02.2005 - 01.2006

Bachelor's Degrees - English & Marketing

DEPAUL UNIVERSITY
ILISSA MARSDEN