• Cultivate client relationships in collaboration with senior leadership while developing celebrity campaigns for Pfizer Eliquis® No Time to Wait, Acadia Pharmaceuticals® More to Parkinson’s, and GSK's vaccine portfolio.
• Directed an integrated agency team in brand planning for Keebler® and Orchard Valley Harvest® while administering budget and performance assessments for campaign optimization.
• Oversaw creative ideation, production, and research for effective campaign execution, while managing cross-channel integration to ensure cohesive brand messaging.
• Directed IAT’s annual brand planning process, translating marketing objectives into TV, print, digital, and social media strategies for Ragù® and Bertolli® and launched Cucina Moderna®, enhancing brand presence across multiple platforms.
• Ensured clients’ financial health by managing revenue projections, scope definition, and delivering ongoing thought leadership.
• Directed integrated agency team in brand planning, budget development, and execution for Novo Nordisk's GLP1 brands.
• Successfully launched Wegovy, the world’s first obesity drug, in the U.S. market.
• Oversaw measurement of digital and patient support deliverables to assess effectiveness.
• Developed strategic omni-channel solutions for Unilever's leading brands, identifying growth opportunities.
• Managed revenue forecasting and account profitability for a multi-million dollar budget, while guiding a large account team to achieve brand and financial objectives efficiently.
• Spearheaded creative campaigns that reshaped category perceptions for JM Smucker’s Pet brands: Milk-bone®, Meow Mix®, Natural Balance®, and Nature’s Recipe®.
• Fostered collaboration among cross-functional teams to drive project success, while motivating account staff to enhance engagement and productivity.
• Provided strategic account management for CPG clients, including Newell Rubbermaid, Target, and PetSmart, while enhancing relationships with brand teams and executives.
• Drove additional revenue generation with new and existing clients through targeted initiatives and innovative proposals.
• Facilitated strategic development and creative management for integrated marketing campaigns for clients including Office Depot, Brown’s Shoes, AMEX, and Sears/Kmart.
•Oversaw editorial assignments and organized content for an emerging magazine, maintaining high quality and relevance.