Illiana Hernandez
Hammond
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
I am a go-getter candidate eager to utilize analytical and research skills. Adept at event planning, media relations and social media management. Excellent communication skills with comprehensive understanding of communications industry.
Overview
15
15
years of professional experience
1
1
Certification
Work History
CEO
SASSZ APPAREL
12.2022 - Current
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Applied current editing and photography tools to tell great stories.
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Strengthened content through proofreading and editing.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Supported company growth initiatives by leveraging storytelling techniques in crafting impactful press releases that garnered widespread media attention.
Social Media Content Creator
Freelance
04.2022 - Current
- Enhanced brand awareness by creating engaging and shareable social media content.
- Managed content across multiple platforms for widest audience reach.
- Increased audience engagement through the development of tailored content for each platform.
- Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.
- Developed an effective social media strategy, resulting in consistent growth in followers and engagement rates.
- Conducted hashtag research to improve post visibility on various platforms, driving organic follower growth.
- Collaborated with influencers to create sponsored content, expanding brand exposure and attracting new followers.
- Developed in-depth understanding of digital and mobile marketing practices and media.
- Managed social media budget, allocating funds strategically to maximize ROI through paid promotions and influencer collaborations.
- Gathered user-generated content for reposting purposes, fostering a sense of community among followers while also showcasing their own experiences with the brand or product offerings.
- Participated in relevant conversations on various platforms to build relationships with potential customers or industry professionals.
- Created content for websites and online publications.
- Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership.
- Studied and commented on current news and trends.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Developed and pitched story ideas to editors.
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
Virtual Assistant
Realtor.com
06.2020 - 01.2022
- The position included: answering emails, sending prospective buyers and sellers home buying and sellers guides, creating and sending MLS listing to clients, uploading all documents pertaining to sales
- Creating and planning social media content on Instagram, generating reviews, taking and editing photos for content purposes.
- Monitored emails, organized inbox, and prioritized messages for supervisor.
- Developed strong relationships with industry influencers, securing valuable guest blogging opportunities.
- Increased client satisfaction by promptly addressing inquiries and providing exceptional customer service.
- Elevated brand visibility through strategic social media campaigns and targeted advertising efforts, broadening potential clientele reach.
RBT Therapist
Hopebridge, LLC
05.2019 - 09.2019
RBT Therapist
Autism Home Support Services
01.2018 - 04.2019
Nanny
Self-Employed
06.2016 - 01.2018
- The position included developing developmentally age-appropriate lesson plans for an older child; such as working on literacy, mathematics, arts/ crafts
- Transporting a child to classes, play dates, and drop off at preschool
- A lot of community outings, baking, sensory activities, and play
- I also helped with baby-led weaning, sleep training, baby developmental growth
- I fed and bathed both kiddos
- Weekly grocery shopping for kids as well as their laundry.
Nanny (Full-time)
Self employed
08.2016 - 05.2017
- Position included a lot of enthusiastic play! Play with and teach, using books, toys, crafts, the outdoors, and any other safe activities or objects
- Other important parts of this position included: occasionally driving the to/from preschool, speech therapy, play dates, etc.; arranging play dates; making, serving, and cleaning up after meals for the boys; and light housekeeping (including cleaning the play areas, washing dishes, vacuuming high-traffic/played-in areas, putting away the boys' laundry, and other kid-related cleaning tasks).
Direct Support Professional
Meaningful Day Services, Inc.
04.2015 - 03.2017
- At Meaningful Days Services I assist individuals with disabilities and help them lead a self-directed life and contribute to the community
- Generally assist with daily living activities and encourage positive behaviors and attitudes.
Preschool Teacher Assistant
St. Anthony Catholic School
07.2015 - 06.2016
- Working with children (ages 4-5), Observations made on a weekly basis of child's skills
- Prepare lesson plans and keep classroom clean and up to date
- Bilingual services to families and faculty when needed.
Classroom Assistant / Interpreter
Family Development Services
12.2014 - 06.2015
- Working with preschoolers, Observations made on a weekly basis of child's skills
- Make activity plans / lesson plans and keep classroom clean and up to date
- Bilingual services to families who do not speak English
- Translate any word documents
- Teaching Strategies GOLD knowledge
- CPR & First Aid.
Aide
School City Of Hammond
06.2009 - 06.2015
- Summer Camp position included- daily outdoor or indoor activities with children and young adults who have a special need
- I provided physical and emotional support.
Direct Support Specialist
Bridges Of Indiana
07.2013 - 09.2014
- Provide care to clients who are disabled
- Responsibilities that I had were home care activities such as bathing, grooming, meal prep, cleaning, and providing physical assistance if needed.
Education
Bachelor's in Psychology -
College of DuPage - Glen Ellyn
04.2020
Core 40 -
Morton Senior High - Hammond
01.2012
Skills
- Effective Decision Making
- Customer Focus
- Strategic Visioning
- Talent Development
- Succession Planning
- Social Media Management
- Photo and Video Editing
- Content Creation
- Content scheduling
- Digital Media
Certification
- Meta Social Media Marketing Professional Certificate
- Hootsuite Academy's Social Marketing Certification
- 6. Quintly Academy's Social Media Analytics Course
Timeline
CEO
SASSZ APPAREL
12.2022 - Current
Social Media Content Creator
Freelance
04.2022 - Current
Virtual Assistant
Realtor.com
06.2020 - 01.2022
RBT Therapist
Hopebridge, LLC
05.2019 - 09.2019
RBT Therapist
Autism Home Support Services
01.2018 - 04.2019
Nanny (Full-time)
Self employed
08.2016 - 05.2017
Nanny
Self-Employed
06.2016 - 01.2018
Preschool Teacher Assistant
St. Anthony Catholic School
07.2015 - 06.2016
Direct Support Professional
Meaningful Day Services, Inc.
04.2015 - 03.2017
Classroom Assistant / Interpreter
Family Development Services
12.2014 - 06.2015
Direct Support Specialist
Bridges Of Indiana
07.2013 - 09.2014
Aide
School City Of Hammond
06.2009 - 06.2015
Bachelor's in Psychology -
College of DuPage - Glen Ellyn
Core 40 -
Morton Senior High - Hammond
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