Ilona Cvitko Petkovska
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Content Management Administrator
Webcertain
12.2023 - Current
- Managed and maintained web pages across multiple CMS platforms, including Adobe Experience Manager (AEM), Magnolia, WordPress, Drupal, WooCommerce, and SAP, ensuring brand and client compliance.
- Supported digital content projects for high-profile clients (NCL, AVIS, Magnolia, Ironman, Festival de Cannes), coordinating content updates, system migrations, and marketing initiatives.
- Uploaded, tested, and validated digital content, performing live page QA, broken link checks, and formatting verification to ensure quality and accuracy.
- Conducted SAP content audits to ensure data accuracy and alignment between CMS platforms and backend systems.
- Collaborated with cross-functional teams using Confluence, Workfront, and Figma to manage workflows and meet project deadlines in a remote environment.
- Utilized Adobe tools, CRM systems, SAP, and Microsoft Office to support content operations and ensure timely project delivery.
Trade Show & Event Research | CRM & Data Management
InGo
11.2017 - 01.2023
- Conducted trade show and event research to identify key insights, trends, and opportunities, supporting improved sales and marketing targeting strategies.
- Developed detailed reports and client-facing presentations to support decision-making, performance analysis, and stakeholder engagement.
- Maintained and updated HubSpot CRM records, ensuring data accuracy, consistency, and efficient reporting processes.
Website Content & Product Data Specialist
Binatone Motorola
10.2018 - 07.2022
- Uploaded and published Motorola product pages, including specifications, descriptions, images, and SKUs, ensuring accuracy of live website content.
- Created, reviewed, and validated product content using User Guides, Excel, and Google Docs to ensure completeness and consistency.
- Managed the Product Information System (PIS) and implemented localized content in collaboration with translation teams.
- Organized and maintained baby monitor product data, ensuring consistent, high-quality presentation across the website.
E-commerce & Product Data Specialist
MerchGlobal
01.2021 - 03.2023
- Managed vendor product data for Stormtech, Technosport, Carhartt, Alphabroder, and additional suppliers, ensuring accurate pricing, inventory levels, and product listings.
- Maintained master system data, including quantities, pricing, size variations, and product configurations to ensure data accuracy and consistency.
- Uploaded and maintained product content and logos using Excel and CRM tools, ensuring consistent quality across platforms.
- Performed front-end and back-end website updates and generated reports to support sales analysis and vendor performance.
- Https://merchglobal.com/
Real Estate Data & Lead Management Specialist
Follow Up Boss
06.2016 - 12.2017
- Researched and qualified leads, supporting sales growth and pipeline development.
- Managed IDX/iHomefinder, The Vault, and CSV databases with 100% accuracy.
- Updated CRM systems and client communications via Zendesk and Follow Up Boss, improving efficiency and engagement.
Summary
Professional administrator with proven ability to streamline operations and enhance productivity. Adept at coordinating teams, managing resources, and driving projects to successful completion. Strong focus on collaboration, problem-solving, and adapting to changing needs. Skilled in office management, strategic planning, and effective communication.
Education
Bachelor of Science - Marketing Management
Kiril And Metodij University
Skopje 10.2007 - 06.2011
Skills
Office administration
Customer service
MS office
Administrative support
Attention to detail
Time management
Problem-solving
Office management
Project management
Data entry
Database management
Workflow optimization
Adobe Experience Manager (AEM)
CRM
Timeline
Content Management Administrator
Webcertain
12.2023 - Current
E-commerce & Product Data Specialist
MerchGlobal
01.2021 - 03.2023
Website Content & Product Data Specialist
Binatone Motorola
10.2018 - 07.2022
Trade Show & Event Research | CRM & Data Management
InGo
11.2017 - 01.2023
Real Estate Data & Lead Management Specialist
Follow Up Boss
06.2016 - 12.2017
Bachelor of Science - Marketing Management
Kiril And Metodij University
10.2007 - 06.2011