Iman Parker
Summary
Creative Social Media Manager experienced in managing social media programs across 100+ consumer properties. Proactive and hardworking individual talented in program integration, strategic planning and social marketing evaluation. Computer proficient with superb skills in Hootsuite, Salesforce, Sprout Social, and more.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Social Media Manager
Bud Billiken Parade
01.2023 - Current
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
Social Media Support Lead
Apartment SEO
12.2021 - Current
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Curated and segmented editorial content to increase engagement and channel growth.
Social Media Manager
Share Scoops Inc
01.2021 - 06.2022
- Worked closely with the business owner to optimize the content calendar across platforms to align with the key business values
- Schedule weekly meetings to go over analytics
- Created content through Canva and photoshop that was used daily
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Lead Social Media Marketer
FM Hiphop
10.2019 - 10.2021
- Curated a content calendar across all platforms and grew organic following over 10k followers on Instagram and Tik Tok
- Directed weekly live meetings with other team members to discuss goals analytic and engagement reports.
- Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.
Social Media Strategist
IdoBridal LLC
10.2018 - 10.2020
- Scheduled, created, and distributed written content, video and images that increased brand awareness with 20+ posts across all platforms per week
- Established regular monthly and quarterly reporting of social media metrics such as follower count, engagement rates and generated leads across platforms
- Actively contributed to the brand community by responding to direct messages and engaging with customers comments leading to an increase in social media following across platforms.
Education
Bachelor of Science - Biology
St. Mary’s College of California Moraga
Moraga06.2021
Accounting
Simeon Vocational College
Chicago, IL2009
Skills
- Digital Content Development
- Email Marketing
- Audience Analysis
- Conversion Strategy
- SEO Optimization
- Campaign Management
- Social Media Management Experience
Certification
- Google Ads Manager Training - 2021
- Google Data Analytics - 2019
- Hootsuite Enterprise Certification - 2018
Timeline
Social Media Manager
Bud Billiken Parade
01.2023 - Current
Social Media Support Lead
Apartment SEO
12.2021 - Current
Social Media Manager
Share Scoops Inc
01.2021 - 06.2022
Lead Social Media Marketer
FM Hiphop
10.2019 - 10.2021
Social Media Strategist
IdoBridal LLC
10.2018 - 10.2020
Bachelor of Science - Biology
St. Mary’s College of California Moraga
Accounting
Simeon Vocational College
- Google Ads Manager Training - 2021
- Google Data Analytics - 2019
- Hootsuite Enterprise Certification - 2018
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