Accomplished Marketer with proven success in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies. Detail-oriented and experienced in leading product strategy and business development using in-depth knowledge of market trends. Successful at establishing clear objectives for team members and enforcing deadlines to keep projects on track.
Hi, I’m
Iman Siddiqui
Kalamazoo,MI
Summary
Overview
6
years of professional experience
Work History
Rainier Engineering
Digital Marketing Specialist
03.2023 - Current
Job overview
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences. Our sales have increased by 34% since implementing strategies.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created social media content with innovative brand messaging to support new product launches.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Evaluated market trends to stay current on consumer and competitor changes.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Implemented new strategies to improve click-through rates and conversion. Since implementing strategies our conversions rate has gone up 341%. Our average conversion rate is now 1.5%.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Created customized marketing materials to increase product awareness.
- Optimized website content and images to improve search engine rankings.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Created content strategies for digital media.
- Managed search engine marketing budgets and tracked campaign performance.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Helped clients develop website portals and social media pages to promote businesses.
Winston Retail
Regional Merchandiser
04.2023 - Current
Job overview
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Updated pricing and signage to complete product displays and educate customers.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Verified products appeared at correct locations in proper quantities.
- Collaborated with store managers to devise store layouts and establish aesthetic appeal.
- Established strong vendor relationships to maintain and support business.
- Conducted regular store audits to verify compliance with company policies.
- Answered customer questions regarding store merchandise, department information, and pricing.
- Inspected merchandise for quality and arranged proper display location on floor.
Ekte Media
Sales Manager
01.2023 - 04.2023
Job overview
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Sent 120 cold emails per hour and brought in Ekte's first few clients since launching.
Terrapin World Imports
Merchandising/Sales/Social Media Manager
09.2020 - 10.2022
Job overview
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue. Since my addition, our average sales increased by 52%.
- Optimized store displays and appearance via strategic merchandising.
- Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
- Established monthly goals and communicated performance expectations during team meetings to optimize sales.
- Executed in-season pricing strategies, promotions, and markdowns to reach financial targets.
- Monitored stock levels and product sales to determine purchasing needs.
- Maintained point of sale (POS) system by inputting accurate inventory information.
- Increased customer engagement through social media. Our social media following increased by 1,000 followers within 3 months of me taking over.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Created and implemented systems and processes for monitoring media coverage.
- Worked on increasing our conversion rate with the use of social media to 46%.
Dream Body Dream Life
Social Media Chat Specialist
06.2020 - 09.2020
Job overview
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Increased customer engagement through social media.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Conducted daily updates to social media profiles to boost company online presence.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Supported SEO initiatives to improve content, keywords and branding.
My Voice Canda
Social Media Manager
01.2019 - 12.2019
Job overview
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Designed and implemented social media strategies to align with business goals.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Analyzed and reported social media and online marketing campaign results.
- Suggested and implemented new features to develop brand awareness.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Conducted research to determine current benchmark trends and audience preferences.
Anthropologie
Senior Sales Associate
09.2018 - 12.2019
Job overview
- Trained, coached, and mentored new sales associates for maximum performance.
- Met or exceeded sales objectives on consistent basis to drive company growth.
- Trained new sales personnel on company policies, customer acquisition strategies and successful sales techniques.
- Developed sales plans to increase market share, customer base and revenue.
- Monitored sales processes to identify areas in need of improvement and implemented systems to rectify issues.
- Greeted customers and provided product advice to increase sales.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Handled cash register operations and customer transactions to process payments.
- Participated in store meetings and product training sessions to understand and sell items.
- Maintained store visual standards by setting up window and interior displays to merchandising guidelines.
- Performed inventory control procedures to manage stock.
- Monitored sales team performance and provided constructive feedback.
- Assisted in development of monthly sales goals to motivate team and drive business objectives.
Country Trails Elementary School
BASE Program Leader
11.2017 - 06.2018
Job overview
- Worked cooperatively with other teachers, administrators, and parents to help students reach learning objectives.
- Communicated frequently with parents, students, and faculty to provide feedback and discuss instructional strategies.
- Supported student physical, mental, and social development using classroom games and activities.
- Kept students on-task with proactive behavior modification and positive reinforcement strategies.
- Graded and evaluated student assignments, papers, and course work.
- Advised and counseled students to help them develop skills and knowledge required to succeed.
- Helped students explore concepts with engaging, learning-focused activities.
- Shifted between formal and informal methods of teaching to keep students engaged.
- Implemented reading and writing workshops to increase student literacy and support school reading programs.
- Boosted cultural awareness by incorporating children's literature from world cultures.
Education
Kalamazoo Valley Community College
Associate's degree from Business Administration
University Overview
Transferred January of 2023 to WGU for a Bachelor's.
Western Governors UniversityRemote
Bachelor of Science from Marketing
05.2024
University Overview
Western Governors UniversityRemote
Master of Science from Digital Marketing
05.2025
University Overview
Skills
- Sales Strategy Development
- Monitoring
- POS Expert
- Market and Competitive Analysis
- Speaking
- Writing
- Effective Retail Sales Manager
- Marketing Strategies
- Microsoft Office
- Customer Insight
- Product Promotion
- Sales Planning
- Digital Tools
- Digital Support
- Visual Design
- Revenue Generation
- SEO Strategies
- Branding Management
- Social Media Content Creation
- Marketing Analytics
- Computer Proficiency
- Mobile Marketing
- Event Networking
- Lead Generation Campaigns
- Search Engine Optimization Practices
- Promotions and Marketing Strategies
- Website Creation
- Content Generation
- Social Media Management
- Digital Communications
- Excellent Multitasking
- Website Updates
- Digital Media Advertising
- Email Marketing
- Online Media Campaigns
- Time Management
Languages
Urdu
Native or Bilingual
Spanish
Limited Working
Timeline
Regional Merchandiser
Winston Retail
04.2023 - Current
Digital Marketing Specialist
Rainier Engineering
03.2023 - Current
Sales Manager
Ekte Media
01.2023 - 04.2023
Merchandising/Sales/Social Media Manager
Terrapin World Imports
09.2020 - 10.2022
Social Media Chat Specialist
Dream Body Dream Life
06.2020 - 09.2020
Social Media Manager
My Voice Canda
01.2019 - 12.2019
Senior Sales Associate
Anthropologie
09.2018 - 12.2019
BASE Program Leader
Country Trails Elementary School
11.2017 - 06.2018
Kalamazoo Valley Community College
Associate's degree from Business Administration
Western Governors University
Bachelor of Science from Marketing
Western Governors University
Master of Science from Digital Marketing
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