Imani Cousar
Communications Graduate
Brooklyn,NY
Summary
Recent graduate with a degree in Communications seeking the opportunity to bring relevant experience in digital marketing, media plan development, execution, and reporting for original series and specials to improve the social media and public relations efforts at Viacom CBS. Excellent attention to detail and remarkable critical thinking skills. Proficient in developing and overseeing projects with focus on quality and efficiency.
Overview
6
6
years of post-secondary education
4
4
years of professional experience
Work History
Casting Assistant
Bouboula Entertainment
Brooklyn, NY
12.2019 - 12.2020
- Witnessed all rounds of auditions to determine most qualified talent for roles.
- Kept up-to-date on industry trends and target audience objectives to guide decision-making process during casting sessions.
- Coordinated casting sessions by reserving audition space, scheduling talent and spearheading day-of activities.
- Onboarded actors efficiently by developing database listings, uploading information and defining related lists.
- Composed daily posts for social media and helped build film presence on Twitter, Facebook and Instagram.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness and engagement toward auditions.
- Conducted interviews with 100+ candidates to test suitability.
Banker
Santander Bank
New York, NY
01.2019 - 06.2020
- Utilized up-to-date information to make effective decisions governing bank operations.
- Represented bank at community events to establish strong ties and promote business.
- Authored crisp and interesting marketing copy to engage target clients and drive branch goals.
- Evaluated client financial positions and identified most appropriate banking products.
- Researched, gathered and edited statistics on Microsoft Office.
Sales Coordinator
Express
Brooklyn, NY
11.2012 - 07.2013
- Worked alongside retail representatives to enhance product presentations and advertising collateral.
- Deployed and assessed strategies for retaining customers and maximizing account servicing opportunities to promote revenue consistency.
- Conducted on-site product demonstrations to highlight features, answer customer questions and redirect concerns toward positive aspects.
- Utilized market trends and target audience statistics to effectively and appropriately market and display merchandise.
- Maintained visual merchandising standards and replenished sales floor with new inventory.
Journalist Intern
New York Amsterdam News
New York, NY
06.2010 - 09.2011
- Disseminated news content through social media for better engagement with audiences and faster reporting.
- Deployed to news events locales to provide on-the-ground broadcast solutions and news coverage.
- Collected data from various sources to determine facts and opinions and fashioned into cohesive story for television or radio broadcast.
- Created press releases and announcements, newsletter articles and website copy.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Worked in hybrid and fast-paced environment while displaying excellent communication, organization, and creative problem-solving skills.
Education
Bachelor of Arts - Communications
Mercy College
Brooklyn, NY 09.2015 - 05.2021
Skills
Digital Marketing & Social Media Strategy
undefinedTimeline
Casting Assistant
Bouboula Entertainment
12.2019 - 12.2020
Banker
Santander Bank
01.2019 - 06.2020
Bachelor of Arts - Communications
Mercy College
09.2015 - 05.2021
Sales Coordinator
Express
11.2012 - 07.2013
Journalist Intern
New York Amsterdam News
06.2010 - 09.2011
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