Summary
Overview
Work History
Education
Skills
Timeline
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Imani Mowatt

Austin,TX

Summary

Highly motivated Marketing professional with a proven track record of driving revenue growth and implementing successful marketing strategies. Seeking a Marketing Associate role to leverage skills in digital marketing, relationship building, and client retention. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.

Overview

12
12
years of professional experience

Work History

Marketing Intern

Mind4Youth
07.2023 - Current
  • Remote
  • Prioritizing Mental health to 75+ teens and young adults across social media platforms, Such as Instagram and TikTok
  • Created over 50 Web designs and flyers
  • Collaborate with over 20 teams to grow their social media following.

Enterprise Account Executive

Forsys Inc
03.2023 - Current
  • Hunt for 200+ prospects every 90 days, generate leads, and engage in cold calling to drive new business opportunities
  • Take charge of the entire Business development department with over 50 employees, implementing strategies to expand the client base and increase revenue
  • Book a minimum of 8 meeting appointments with the Sales Director, assisting in the closing of deals and contributing to revenue growth
  • Utilize Salesforce, LinkedIn Sales Navigator, ZoomInfo, HubSpot, Outreach, Google Workspace/G-Suite, and Microsoft Office 365 (Excel, Word, PowerPoint) for sales activities and record keeping
  • Collaborate with Account Executives to ensure successful client hand-offs
  • Proactively address objections, resolve issues, and build strong client relationships to drive client retention
  • Consistently meet or exceed sales targets, achieving a conversion rate improvement of over 20%.

Senior SDR

08.2022 - 02.2023
  • Generated a lead pipeline for HR Brand partnerships, Publisher Development, and Strategic Partnerships sales teams
  • Mentored 200+ new SDRs during their training program
  • Collaborated with over 50 Account Executives to facilitate client hand-offs
  • Maintained accurate sales outreach and contract records in Salesforce
  • Prospected and qualified potential customers with targeted advertising, leading to a conversion rate improvement of over 20%
  • Negotiated managed services agreements with 70% of enterprise customers.

Sales Executive

Bank of the West, California
03.2017 - 05.2022
  • Managed customer relationships, acting as a trusted advisor
  • Anticipated customer needs, aligned with their company's vision, and helped stakeholders achieve success through the platform
  • Maintained customer interaction records, processed accounts, and filed documents
  • Collaborated with the team to address customer complaints promptly and effectively
  • Handled approximately 100 incoming calls daily while managing the SDR and BDR team
  • Exhibited strong organizational, managerial, and interpersonal skills in communicating and negotiating with internal and external customers.

HR Recruiter

Kelly
02.2015 - 03.2017
  • Managed the full recruitment cycle to keep the company fully staffed across 8 offices
  • Led a team of 2 junior recruiters and interns to conduct market and talent trend research and review resumes
  • Interviewed candidates with the leadership team to determine behavioral and cultural fits
  • Prepared compensation packages for prospective hires and explained healthcare plans and packages
  • Wrote job descriptions and worked with the media team to create ads for social media, increasing the talent pool by 17%
  • Led hiring and onboarding for 5 clients across 27 roles.

Retail Sales Manager

Apple
06.2011 - 08.2015
  • Coached and developed a result-focused sales team through activity and effectiveness-based coaching
  • Created detailed sales action plans, improving performance to over 95% customer satisfaction and a 10% increase in sales
  • Managed Inventory Control/Shrinkage through weekly and monthly counts
  • Increased overall customer satisfaction from 80% to 93% by setting realistic targets and demonstrating accountability
  • Achieved the Top Manager Summit award in 2018 for exceptional sales performance, resulting in a 63% increase in profitability.

Education

Southern New Hampshire University

Skills

  • Product Development and Marketing
  • Social Media Expertise
  • Analytics and Metrics
  • Department Development
  • Customer Engagement
  • Engagement Strategy Development
  • New Market Research

Timeline

Marketing Intern

Mind4Youth
07.2023 - Current

Enterprise Account Executive

Forsys Inc
03.2023 - Current

Senior SDR

08.2022 - 02.2023

Sales Executive

Bank of the West, California
03.2017 - 05.2022

HR Recruiter

Kelly
02.2015 - 03.2017

Retail Sales Manager

Apple
06.2011 - 08.2015

Southern New Hampshire University

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Imani Mowatt