Imani Kutti
Chicago,United States
Summary
High performing Digital Marketing Professional that consistently demonstrates expertise in meticulously planning, executing, and optimizing online marketing strategies. Through adept utilization of various digital techniques, products are effectively promoted, yielding resounding success.
Overview
7
7
years of professional experience
Work History
SEM/SEO Paid Search Account Executive
Division-D
01.2023 - Current
- Successfully created over 100 impactful ads within Google Ads using campaign manager. Proficiently overseeing end-to-end processes from implementation to launch, and optimizing for high revenue growth.
- Proven proficiency in developing and deploying advertisements across various platforms such as Google Ads, Bing, LinkedIn, Facebook, and YouTube.
- Created and executed over 70 digital marketing strategies connecting and captivating specific target audiences
- In charge of recruiting new affiliates to enhance digital campaigns.
- Develop and implement long-term strategies to grow affiliate programs.
- Produced comprehensive reports, utilizing analytics tools to monitor and evaluate campaigns, providing insights to clients.
- Improved online sales for significant number of clients in portfolio by over 20% through optimization of e-commerce campaigns using A/B testing.
Digital Marketing Director
AIS Media
05.2019 - 12.2022
- Demonstrated expertise in crafting and executing advertisements through platforms including Google Ads, Bing, LinkedIn, Facebook, and YouTube.
- Increased revenue over 30% for 10 high profile clients
- Directed traffic growth strategies for over 25 events. Helped coordinate events as well.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 28%.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
Paid Search Assistant AM
NoGood Marketing Agency
01.2017 - 04.2018
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and affiliate programs.
- Utilized Google Campaign Manager daily to complete reporting and understand campaign attribution for over 35 campaigns
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design.
- Researched and analyzed industry trends to inform search marketing strategies.
Education
Bachelor of Arts - Business Management, Concentration Marketing
Columbia College Chicago
Chicago, ILGoogle Search And Sales Certification
Skills
- Proficient in Google Ads
- High Performing Analytical Skills
- Customer Acquisition with Affiliate Marketing
- Keyword Research and Competitive Analysis
- Strategy Development with B2B and B2C companies
- Project Management and Team leading
- Campaign Strategy
- Lead Generation
- Brand Development
- Market Analysis
- Google and Yahoo Analytics
- Worked within platforms such as Tableau, SQL, Salesforce, Monday, Excel
- Proficient in Google Tools, Campaign Manager, MS office, Instagram Ads, Tiktok Ads, Facebook Ads, SEMRush, and SEO analysis
Timeline
SEM/SEO Paid Search Account Executive
Division-D
01.2023 - Current
Digital Marketing Director
AIS Media
05.2019 - 12.2022
Paid Search Assistant AM
NoGood Marketing Agency
01.2017 - 04.2018
Bachelor of Arts - Business Management, Concentration Marketing
Columbia College Chicago
Google Search And Sales Certification
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