Ivan Michaelo Jose

• Monitors and analyzes the performance across all platforms of Puso Pilipinas
• Responsible in executing and optimizing all paid media campaigns across all platforms (Twitter Ads, FB Ads Manager, YouTube Ads, Tiktok Analytics)
• Analyzes campaign results and provides recommendations to optimize performance and maximize boosting budget
• Identifies trends and opportunities to grow all platforms
• Perform any and all services related to the foregoing.

• Collect, interpret and analyze data from RepublicAsia’s web and social media platforms, to identify trends, patterns, and user behavior, a cohesive report (via google slides) presented on a weekly, monthly, quarterly basis, and occasionally for special projects.
• Monitor key performance indicators (KPIs) related to content performance, audience engagement, and social media reach of RA.
• Provide actionable insights and recommendations based on data analysis to optimize and enhance RA’s social media accounts and web including its content strategy, improve user experience, and drive audience growth.
• Conduct regular competitor analysis to understand their content strategy, audience engagement tactics, and social media performance. Benchmark our performance against industry competitors in digital news media industry, identifying areas of improvement and opportunities for growth.
• Develop and maintain dashboards, reports, and data visualizations to effectively communicate data-driven insights to stakeholders.
• Collaborate with cross-functional teams, including editorial, marketing, and product, to drive data-informed decision-making and support strategic initiatives in a digital media industry and social media analytics.
• Conduct tests and experiments to evaluate the effectiveness of different content formats, headlines, and social media strategies. This includes project-based paid contents.
• Stay up-to-date with industry trends, emerging technologies, and best practices in data analysis and social media analytics.
• Identify opportunities for automation and efficiency in data collection, analysis, and reporting processes.

• Provided necessary materials to aid writers in creating the episode storyline
• Supplemented writers and producers with information regarding the episode
• Contributed in completing the episode through providing photos and videos of guests from their respective eras.

• Research and contact different suppliers for the required materials for the project
• Manage a budget for the project
• Provide and record the compensation of the workers in the project
• Arrange the logistics of the delivery of materials from the suppliers
• Inventory replenishment.

• Created content and ads for projects
• Copywriting for ads and articles
• Coordinated with sellers and brokers, both local and international, on how to market the project
• Online Customer Service through social media platforms
• Produced and hosted livestream events and selling
• In-house Social Media Influencer and host for Vista Residences Inc.