IMRAN HASSAN
Queens,NY
Summary
Dynamic and results-driven Senior Technical Account Manager/Senior Operation Manager with over eleven years of experience in digital marketing and media planning. Proven track record of coordinating cross-functional teams, optimizing processes for enhanced efficiency, and driving successful campaign executions. Proficient in technical troubleshooting, client training, and developing process documentation to facilitate project success and stakeholder engagement.
Overview
13
13
years of professional experience
Work History
Senior Technical Account Manager
kantar
06.2017 - 06.2024
- Coordinated cross-functional internal teams including Account, Creative, Ad Ops to ensure seamless media/project planning and execution for major clients such as Starcom, Bank of America, Discover Bank, Mindshare, Wells Fargo.
- Led the Technical Account Management team to ensure precise execution of tasks and timely delivery of assets, crucial for tracking ad-exposure in digital market research.
- Organized and spearheaded weekly meetings focused on campaign status updates, pacing, and performance with internal teams and agencies.
- Enhanced operational processes to maximize daily efficiency, resulting in increased productivity and timely project completion.
- Developed and established comprehensive process documents for both client and internal team training, leading to improved knowledge transfer and task execution.
- Provided feasibility assessments for client recruitment, aligning media campaign objectives with measurement goals.
- Supervised and coordinated internal teams to enhance day-to-day business operations.
- Collaborated with third-party vendors (Integral, MOAT, Comscore) to integrate viewability data processes effectively.
- Partnered with developers to enhance Millward Brown Digital's platform and reporting dashboard, ensuring team members were trained and aligned with business growth objectives.
- Educated and trained clients on product functions and technical processes.
- Managed a team of five project managers, focusing on team productivity and service excellence.
- Spearheaded the integration of Legacy Dynamic Logic's creative matrix into the Insight Express platform.
Senior Operations Manager
Millward Brown Digital
08.2014 - 06.2017
- Coordinated cross-functional internal teams including Account, Creative, Ad Ops to ensure seamless media/project planning and execution for major clients such as Starcom, Bank of America, Discover Bank, Mindshare, Wells Fargo.
- Led the Technical Account Management team to ensure precise execution of tasks and timely delivery of assets, crucial for tracking ad-exposure in digital market research.
- Organized and spearheaded weekly meetings focused on campaign status updates, pacing, and performance with internal teams and agencies.
- Enhanced operational processes to maximize daily efficiency, resulting in increased productivity and timely project completion.
- Developed and established comprehensive process documents for both client and internal team training, leading to improved knowledge transfer and task execution.
- Provided feasibility assessments for client recruitment, aligning media campaign objectives with measurement goals.
- Supervised and coordinated internal teams to enhance day-to-day business operations.
- Collaborated with third-party vendors (Integral, MOAT, Comscore) to integrate viewability data processes effectively.
- Partnered with developers to enhance Millward Brown Digital's platform and reporting dashboard, ensuring team members were trained and aligned with business growth objectives.
- Educated and trained clients on product functions and technical processes.
- Managed a team of five project managers, focusing on team productivity and service excellence.
- Spearheaded the integration of Legacy Dynamic Logic's creative matrix into the Insight Express platform.
Senior Project Manager
Safecount
09.2011 - 08.2014
- Orchestrated and led meetings with agencies to align research goals with campaign launches.
- Conducted comprehensive market research, advising clients on optimal strategies to meet project objectives.
- Established and maintained strategic partnerships with prominent publishers such as Time Inc., NYTimes, YouTube, Google, and Facebook.
- Collaborated with account management to initiate and oversee campaigns for major clients including AOL, MSN, Bank of America, and Amazon.
- Oversaw campaign activity, utilizing company software to collect and analyze data, ensuring precise execution and timely issue resolution.
- Trained and mentored new employees in company procedures and data collection systems.
Education
BA - Economics and Finance
CUNY, QUEENS COLLEGE
01.2007
Skills
- Project Management
- Public Relations
- Teamwork
- Time Management
- Leadership
- Effective Communication
- Critical Thinking
Personal Information
Title: Senior Technical Account Manager
Languages
- Bengali
- Hindi
- English, Fluent
- Bengali, Fluent
- Hindi, Basics
Timeline
Senior Technical Account Manager
kantar
06.2017 - 06.2024
Senior Operations Manager
Millward Brown Digital
08.2014 - 06.2017
Senior Project Manager
Safecount
09.2011 - 08.2014
BA - Economics and Finance
CUNY, QUEENS COLLEGE